Rebrand Next Hana Nui: Ka Waihona ʻĀpana na Eluan Araujo

ʻO Rebrand Next Hana Nui: Ka Waihona ʻĀpana na Eluan Araujo he mea lanakila hanohano loa o ka 2026 A' Design Award Keleawe ma ka Māhele Hoʻokūkū Hoʻolālā Kiʻi, Kiʻi Paʻi a me Kamaʻilio ʻIke.

KeleaweKiʻi· 2026

Rebrand Next Hana Nui: Ka Waihona ʻĀpana

na Eluan Araujo

Mea Kūʻai: Ash Studio

Mea Lanakila A' Design Award Keleawe ma ka Māhele Kiʻi

13,468

Mea Lanakila i Hōʻoia ʻIa

Hōʻoia i ke Kūlana Makana no #167125

Kipa i ka Pūnaewele Nānā ma A' Design Award Hoʻolaha Nūhou Hōʻailona Makana

Nā Waihoʻoluʻu

Ka Hoʻolālā

E Pili Ana iā Rebrand Next Hana Nui: Ka Waihona ʻĀpana

Kikokikona Puke: Hōʻike kēia papahana i ʻōnaehana ʻike maka i hoʻolālā ʻia e hōʻike i ke ola like a me ka hoʻomau ma waena o nā hanauna like ʻole i loko o kahi pōʻaiapili kaiaulu like. Hoʻokumu ʻia ka manaʻo kūkākūkā ma luna o kahi hoʻonohonoho ʻanoʻano geometric maʻalahi a māhele hiki ke hoʻohana maʻalahi ʻia me ka mālama ʻana i ka like ʻike maka. Hoʻohui ka hōʻailona i ka maʻalahi ʻano me ka hohonu hōʻailona, e ʻae ana i ka hoʻololi ʻana ma waena o nā ʻano he nui a me nā anaina like ʻole. ʻO ka hopena, he ʻike paʻa a hana pono e kūpono ana i nā wahi e koi ana i ke kaulike ma waena o ka hōʻike o kēia au a me ka moʻomeheu.

Ka Hoʻomaikai

E Pili Ana i ka A' Design Award Keleawe

Ua lanakila ka hoʻolālā Rebrand Next Hana Nui: Ka Waihona ʻĀpana i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Rebrand Next Hana Nui: Ka Waihona ʻĀpana he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā Rebrand Next Hana Nui: Ka Waihona ʻĀpana i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.

Ma Hope o ka Hoʻolālā

ʻEke Nūhou

Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.

Nā ʻAno Kūʻokoʻa: The project presents a visual identity system that translates continuity direction and belonging through a unique symbolic solution. The integration of the letters N and X creates a modular sign representing collective movement and generational evolution. The system allows adaptations without compromising visual consistency making the identity flexible contemporary and enduring across multiple contexts.
Nā Ana a me ka Hoʻopili: The identity was developed as a modular vector based system built on a rational geometric structure and principles of harmonic proportion. The elements maintain clarity and recognition across different scales and media. The system includes responsive variations grid specifications color standards typographic hierarchy and guidelines for digital print event and signage applications.
Nā Lepili: branding, graphic design, visual identity, rebranding, youth, contemporary, modular system, symbol, logo, institutional
ʻEnehana Hana: The development involved hand drawn sketches geometric studies and progressive digital refinement. Multiple monogram configurations were tested before defining the final structure. Vector construction ensures precision scalability and consistent reproduction. The system replaces a previously generic symbol with a proprietary identity designed for long term visual longevity.
Pilikia Hoʻolālā: The primary challenge was balancing the expectations of three distinct audiences teenagers shaped by post 2010 digital culture young adults influenced by early 2000s references and leadership grounded in traditional values. The identity needed to feel contemporary without alienating institutional expectations. This required a restrained yet expressive visual language resulting in a system that achieved cross generational acceptance and reinforced cultural relevance.
Noiʻi: Research type qualitative and comparative. The objective was to understand generational visual perception. Methodology included cultural analysis visual benchmarking and symbolic mapping. Data was collected through literature review visual audits and group observation. The result was a modular system with improved cohesion relevance and communication sustainability.
Hoʻoulu Manaʻo: This project emerged from the need to create a visual identity capable of representing two distinct generations within a shared institutional purpose. The inspiration came from observing how teenagers and young adults relate to symbols identity and belonging. The goal was to build a visual language that respects cultural and behavioral differences while reinforcing unity and collective continuity.
Ka Lōʻihi o ka Papahana: The project was developed between March and April 2024 in Curitiba, Brazil.
Kaʻina Hana: The visual system operates in a clear and intuitive way enabling immediate recognition and consistent use. Its structure allows subdivisions for different groups age ranges and activities while maintaining visual unity. Audiences interact through simple visual cues while leadership benefits from easy application and cohesive communication.