Kakao AI Campus Hoʻolālā Hōʻailona Hōʻike Hōʻoia Hoʻokumu na LMNT Company

ʻO Kakao AI Campus Hoʻolālā Hōʻailona Hōʻike Hōʻoia Hoʻokumu na LMNT Company he mea lanakila hanohano loa o ka 2025 A' Design Award Gula ma ka Māhele Hoʻokūkū Hoʻolālā Kiʻi, Kiʻi Paʻi a me Kamaʻilio ʻIke.

GulaKiʻi· 2025

Kakao AI Campus Hoʻolālā Hōʻailona Hōʻike Hōʻoia Hoʻokumu

na LMNT Company

Mea Kūʻai: LMNT Company

Mea Lanakila A' Design Award Gula ma ka Māhele Kiʻi

238,116

Mea Lanakila i Hōʻoia ʻIa

Hōʻoia i ke Kūlana Makana no #167330

Kipa i ka Pūnaewele Nānā ma A' Design Award Hoʻolaha Nūhou Hōʻailona Makana

Nā Waihoʻoluʻu

Ka Hoʻolālā

E Pili Ana iā Kakao AI Campus Hoʻolālā Hōʻailona Hōʻike Hōʻoia Hoʻokumu

ʻO Kakao AI Campus he hoʻolālā hōʻailona hōʻike hoʻokumu i hana ʻia no kahi wahi aʻo i hoʻolaʻa ʻia no ka naʻauao hana ʻia (artificial intelligence). Ua wehe ʻia ke kahua kula no nā limahana o ka hui, nā kaiāulu kūloko, nā hui kīwila a me ka poʻe me ka loaʻa palena ʻole i ka ʻenehana kikohoʻe, a kākoʻo ia i ka hoʻomaʻamaʻa ʻana i nā kānaka akamai AI. Aia i loko o ka ʻōnaehana hōʻailona ma mua o 50 mau kiʻi hōʻailona, nā kiʻi nui koʻikoʻi, nā kiʻi kaha, nā hōʻailona kuhikuhi a me nā kiʻi ʻoni morphing i kūkulu ʻia a puni ke kumuhana o ka hiki palena ʻole o kēlā me kēia kanaka. Hoʻomaikaʻi ke ala hoʻolālā no nā mea a pau i ka ʻike ʻia a alakaʻi i ka neʻe ʻana i loko a i waho o ka wahi.

Ka Hoʻomaikai

E Pili Ana i ka A' Design Award Gula

Ua lanakila ka hoʻolālā Kakao AI Campus Hoʻolālā Hōʻailona Hōʻike Hōʻoia Hoʻokumu i ka A' Design Award Gula, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā pae mua, kupaianaha a kūʻokoʻa. He mau hana hou loa, ʻike maka a nani hoʻolaʻa nā lanakila Gula e hōʻike ana i ka ʻuhane akamai, ka naʻauao a me ka mākau o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Kakao AI Campus Hoʻolālā Hōʻailona Hōʻike Hōʻoia Hoʻokumu he mea hoʻokumu i hoʻomaikaʻi nui ʻia, e hoʻokumu ana i nā ʻano hou, he nui, e hāʻawi ana i ka waiwai ʻaʻole i ʻike ʻia ma mua. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Gula he papahana kupaianaha, mahalo ʻia e hāʻawi i ka pōmaikaʻi nui a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. Hoʻāla ka hoʻolālā Kakao AI Campus Hoʻolālā Hōʻailona Hōʻike Hōʻoia Hoʻokumu i nā manaʻo makemake ikaika, hoʻāla i ka ʻiʻini, hoʻoulu i ka hana noʻeau a hoʻopūliki iā mākou.

Ma Hope o ka Hoʻolālā

ʻEke Nūhou

Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.

Nā ʻAno Kūʻokoʻa: Kakao AI Campus was created by Kakao Corp. to develop a future AI blueprint for the community.
Open not only to Kakao staff but also to members of local communities, civic groups, and digitally disadvantaged people, it serves as an alternative community to nurture AI talent while implementing ESG principles.
A comprehensive BX design was developed for this symbolic space, establishing principles for operation and designing practical experience programs.
By creating an innovative design that departed from Kakao’s existing identity, the project provided fresh inspiration within the company and fostered an atmosphere for internal branding.
Nā Ana a me ka Hoʻopili: We developed hip and refined graphics, a departure from the typical designs of large corporations, by using Morphing Motion design that transforms.
Reflecting the MZ generation’s lifestyle, we created design elements representing individual identity, completing a
multidimensional experience system with key visuals, illustrations and signage was built around the theme of 'boundless potential of individuals".
The experience design reflects insights from our customer journey analysis.
We maximized visual impact by using an innovative color scheme that breaks away from Kakao’s traditional main color identity guidelines.
Nā Lepili: Brand Identity, Brand Experience, Brand Strategy, Motion Graphic, Creative Direction, Signage Design, Iconography Design, Illustration Design, Campus Design, Space Design
ʻEnehana Hana: Adobe Illustrator, Adobe After Effects, Adobe Photoshop
Pilikia Hoʻolālā: As a platform for global AI talent to explore their potential, the space is designed to put ESG philosophy into practice by supporting and nurturing citizens to build a better future for the community rather than focusing solely on corporate profit.
This initiative lays the groundwork for developing global talent for a brighter future and revitalizing local communities across Korea.
A sophisticated and witty design system was developed to communicate these activities and encourage participation more effectively.
Noiʻi: Kakao AI Campus offers a new paradigm for corporate campuses, focusing on interactive self-growth rather than one-sided, profit-driven training.
The flexible and adaptable space and visual design accommodate diverse individual needs, ensuring higher brand accessibility for all.
The guiding principle of Open Imagination in experience design opens up new possibilities for collaboration and mutual growth with the local community.
This innovative approach is expected to set a new benchmark in the industry.
Hoʻoulu Manaʻo: Over 50 icon assets were created and stylish graphics with morphing motion were developed, designed to resonate with Millennials and Gen Z while breaking away from conventional corporate aesthetics.
These elements evolved into a multi-dimensional experience system of visuals, illustrations, and signage centered on the theme of boundless potential of individuals.
Traditional universal design icons were integrated into key visuals, using a visible Exformation design approach.
Ka Lōʻihi o ka Papahana: Seoul, Republic of Korea
Kaʻina Hana: A simple and highly visible Exformation design approach and a DFA (Design For All) system were implemented.
This system provides affordances for people of all ages, genders, and abilities, effectively streamlining movement both inside and outside the space.
The Design as Media approach allows employees and the public to discover new facets of the organization.
Nā Lālā Hui: Creative Director: Choe Jangsoon
BX Director: Noh Jihoon
BX Director: Han Hyungmin
BX Designer / BX Strategy & BX Design: Hwang Euiseong
BX Designer / BX Strategy & BX Design: Na Hyunjoo
BX Strategist / Verbal Design: Kim Joeun
BX Strategist / Verbal Design: Ghimb Yerim
BX Designer / BX Design: Choi Sangcheol
BX Designer / BX Design: Kim Sehyeon
BX Designer / BX Design: Hong Sungmin
Nā Kuleana Kiʻi: Image #1 : ©2024. LMNT all rights reserved.
Image #2 : ©2024. LMNT all rights reserved.
Image #3 : ©2024. LMNT all rights reserved.
Image #4 : ©2024. LMNT all rights reserved.
Image #5 : ©2024. LMNT all rights reserved.