Miniso Land Hale Kalepa by Xiang Li is a highly esteemed winner of the very prestigious 2025 A' Design Award Gula in Hoʻolālā Loko Hale a me Hōʻike Competition Category.

GulaLoko Hale· 2025

Miniso Land Hale Kalepa

by Xiang Li

A' Design Award Gula Winner in Loko Hale Category

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Verified Award Winner

Verify Award Status for #167818

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Miniso Land Hale Kalepa

Ma loko o ka hale papa ʻekolu o Miniso Land, aia ʻeono mau wahi nui a me ka ʻoi aku ma mua o 70 ʻano waihona kūʻai mai nā honua IP like ʻole mai. Hoʻokō ka mea hoʻolālā i ka hui pū ʻana o ka laula o nā ʻano a me ka pono o ka hoʻohana ʻana i ka wahi ma o ka hoʻonohonoho ʻana i nā māhele kūlana like ʻole, e pale i ka manakā o nā hana kūʻai hoʻihoʻi mau. Mai ka ʻāpana pahu huna me he pua ʻākala lā, ka ʻāpana piha me ka nānā montage, ka ʻāpana holoholona hānai a me ka ʻāpana ʻala me nā ʻano o ka ʻāina, a hiki i ka ʻāpana mea palupalu e like me ke komo ʻana i kahi ao moʻolelo.

The Recognition

About the A' Design Award Gula

Ua lanakila ka hoʻolālā Miniso Land Hale Kalepa i ka A' Design Award Gula, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā pae mua, kupaianaha a kūʻokoʻa. He mau hana hou loa, ʻike maka a nani hoʻolaʻa nā lanakila Gula e hōʻike ana i ka ʻuhane akamai, ka naʻauao a me ka mākau o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Miniso Land Hale Kalepa he mea hoʻokumu i hoʻomaikaʻi nui ʻia, e hoʻokumu ana i nā ʻano hou, he nui, e hāʻawi ana i ka waiwai ʻaʻole i ʻike ʻia ma mua. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Gula he papahana kupaianaha, mahalo ʻia e hāʻawi i ka pōmaikaʻi nui a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. Hoʻāla ka hoʻolālā Miniso Land Hale Kalepa i nā manaʻo makemake ikaika, hoʻāla i ka ʻiʻini, hoʻoulu i ka hana noʻeau a hoʻopūliki iā mākou.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Within the three-story space of MINISO LAND, there are six major areas and over seventy types of co-branded products from various IP worlds. I achieve a fusion of category diversity and space utilization efficiency by setting up diversified situational zones, avoiding the dullness that traditional repetitive shopping experiences may bring. From the blind box area that seems like in pink bubbles, the comprehensive area with a montage visual effect, the pet area and fragrance area with various senses of nature, to the plush area that feels like entering a fairy tale world, people feel as if they are traversing through a changing theme park.
Tags: interior retail
Design Challenge: Designer applied the interlocking logic of assembly toys to the scene design, creating shelves modeled after amusement facilities. For functional facilities represented by shelves, designer reconstructed them with such thematic elements, breaking people's established impressions. Traditional shelves that carry goods become vines in the fragrance area and cacti in the pet area, thereby establishing a new value perception of the products for people.
Inspiration: The park is a miniature world that integrates universal human values such as happiness, satisfaction, and hope, creating a place with high emotional resonance and identity. People pick up joy here and return with a light mood. The designer abstracts the atmosphere and symbolic meaning of the amusement park, reconstructing a comprehensive platform in the retail space that integrates emotional communication, cultural experience, and brand value.
Project Duration: Shanghai, China
Image Credits: Photograph丨SFAP

Read the Press Release