Diageo Travel Retail Hana Nui: Hoʻolālā Lako Kūʻai Kūloko na L'Atelier Five Ltd.

ʻO Diageo Travel Retail Hana Nui: Hoʻolālā Lako Kūʻai Kūloko na L'Atelier Five Ltd. he mea lanakila hanohano loa o ka 2025 A' Design Award Keleawe ma ka Māhele Hoʻokūkū Hoʻolālā Loko Hale a me Hōʻike.

KeleaweLoko Hale· 2025

Diageo Travel Retail Hana Nui: Hoʻolālā Lako Kūʻai Kūloko

na L'Atelier Five Ltd.

Mea Kūʻai: L'Atelier Five Ltd

Mea Lanakila A' Design Award Keleawe ma ka Māhele Loko Hale

12,333

Mea Lanakila i Hōʻoia ʻIa

Hōʻoia i ke Kūlana Makana no #167830

Kipa i ka Pūnaewele Nānā ma A' Design Award Hoʻolaha Nūhou Hōʻailona Makana

Nā Waihoʻoluʻu

Ka Hoʻolālā

E Pili Ana iā Diageo Travel Retail Hana Nui: Hoʻolālā Lako Kūʻai Kūloko

Kikokikona Puke: ʻO Diageo Travel Retail he hoʻolālā kūloko hale kūʻai i loko o kahi hale kūʻai ma ke keʻena luxury o ke kahua mokulele ʻo Incheon International Airport ma Seoul. Loaʻa i kēia hale kūʻai ka nui he 40.12 mika huinahā a he 2.7 mika ke kiʻekiʻe o nā paia. ʻO nā paia kiʻi i hana ʻia mai ka Corian i hoʻokani mahana ʻia ke kolo mālie aʻe i loko o ka lewa, e hahai ana i ka manaʻo o ka wai e hoʻokalakala ana i ka pōhaku. Hoʻopau ʻia ka hoʻolālā kūloko me ka metala hakahaka, nā hale hōʻike i hana ʻia no kēia pahuhopu wale nō, a me nā lako i hana pono ʻia. ʻO ka hoʻonohonoho kolo e alakaʻi ana i nā malihini ma kahi ala e hōʻike ana i kekahi mau inoa waiona ʻoi loa i loko o hoʻokahi wahi maluhia a hoʻohui pū ʻia.

Ka Hoʻomaikai

E Pili Ana i ka A' Design Award Keleawe

Ua lanakila ka hoʻolālā Diageo Travel Retail Hana Nui: Hoʻolālā Lako Kūʻai Kūloko i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Diageo Travel Retail Hana Nui: Hoʻolālā Lako Kūʻai Kūloko he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā Diageo Travel Retail Hana Nui: Hoʻolālā Lako Kūʻai Kūloko i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.

Ma Hope o ka Hoʻolālā

ʻEke Nūhou

Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.

Nā ʻAno Kūʻokoʻa: Diageo, the global leader in premium alcoholic beverages, proudly opens its latest Flagship Shop In Shop at the prestigious Luxury Terminal 2 of Incheon International Airport, Seoul. This exclusive store offers travellers an immersive journey into the world of luxury, housing an impressive collection of Diageo’s finest brands in a space designed to elevate the retail experience.
Nā Ana a me ka Hoʻopili: 40.12 meter square
2.7M tall walls
Nā Lepili: Luxury, Liquid, Whiskey, Fluid, Natural, Travel Retail, Diageo, Shop in Shop
ʻEnehana Hana: Corian Thermoforming
Carpentry skilled
Wielding perforated metal
Bespoke glorifiers and furniture pieces
Pilikia Hoʻolālā: While using innovative materials like thermoformed Corian to achieve seamless, organic curves. Realizing this ambitious design within a tight deadline presented significant challenges, as the space was conceived as a permanent fixture that needed to accommodate multiple brands while maintaining a cohesive, luxurious feel.
Thermoforming Corian was particularly complex, requiring precise heating and shaping to achieve smooth, flowing forms without compromising durability or finish. Despite these technical hurdles, the design team ensured the material reflected the elegance and refinement of the whiskey-making process.
The store’s vision also had to balance tradition with inclusivity. While South Korea’s whiskey market has historically been dominated by older men, the space was designed to attract a broader audience. By combining timeless craftsmanship with modern luxury, the store offers an immersive experience that resonates with both seasoned enthusiasts and new consumers. It successfully unifies multiple brands under one cohesive, high-end environment, setting a new standard for whiskey retail.
Noiʻi: The design of Diageo’s flagship store at Incheon Airport is deeply inspired by the materials, processes, and traditions of whiskey making. Drawing from the iconic craftsmanship of Scottish distilleries, the concept reflects the beauty of copper stills, the flowing nature of liquid, and the rich heritage behind whiskey production. Copper’s warmth and natural patina were central to the inspiration, symbolizing both tradition and timeless elegance.
The organic, curved shapes of the space are influenced by the fluidity of whiskey itself, it's smooth movement and the way it interacts with glass and stone. This idea of liquid shaping stone became a key metaphor, leading to the exploration of materials that could replicate the visual and tactile qualities of something softened and sculpted by liquid over time.
Additionally, the design reflects the luxurious essence of Diageo’s portfolio by emphasizing sensory richness. The interplay of light and shadow, inspired by the way whiskey catches and refracts light, became a core conceptual driver. The vision was to evoke the feeling of immersion within a premium whiskey making process, creating a connection between the materials and the heritage of the craft. Every choice, from the curved forms to the material finishes, aimed to mirror the elegance, refinement, and depth of the whiskey experience itself.
Hoʻoulu Manaʻo: Seamlessly blending contemporary design with digital interactivity, the Diageo Flagship Shop In Shop offers a sophisticated yet relaxing shopping environment. Sleek textures, refined finishes, and organic curvature dominate the design language, setting the tone for an indulgent exploration of the brand’s portfolio.
Ka Lōʻihi o ka Papahana: 4 months from start to finish.
London design 1 month
Dubai for researching production 1 month
South Korea for build in April 2024 2 months
Kaʻina Hana: As you enter, the design naturally guides you on a journey, where every curve and surface feels intentional and welcoming. The flow of the space is inspired by the movement of water, creating a sense of calmness as you explore. The sculptural walls, crafted from seamless Corian, curve gently around the space, drawing you in with their organic shapes. It’s like walking through a living sculpture, each turn offers a new perspective, revealing products in an ever-evolving way, much like the way light plays across the surface of water.
Nā Palapala Kuleana: Diageo Scotland Ltd
Nā Lālā Hui: L’Atelier Five Ltd. and Diageo Scotland Ltd.
Nā Kuleana Kiʻi: L’Atelier Five Ltd. and Diageo Scotland Ltd.