Inside Out Nā Lako Hale no nā Keiki by Nao Fujimura

Inside Out Nā Lako Hale no nā Keiki by Nao Fujimura is a highly esteemed winner of the very prestigious 2025 A' Design Award Keleawe in Hoʻolālā Huahana Pēpē, Keiki a me Kamaliʻi Competition Category.

KeleaweHuahana Pēpē· 2025

Inside Out Nā Lako Hale no nā Keiki

by Nao Fujimura

Client: Nao Fujimura

A' Design Award Keleawe Winner in Huahana Pēpē Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Inside Out Nā Lako Hale no nā Keiki

He pūʻolo lako hale keiki ʻo Inside Out hiki nō hoʻi ke hoʻohana ʻia ma ke ʻano he mea pāʻani. Hoʻohui kēia pūʻolo i kahi pahu keʻokeʻo a me kahi noho wāwae ʻekolu he ʻōmaʻomaʻo mālamalama. Hiki i ka pahu ke lawelawe ma ke ʻano he papaʻaina liʻiliʻi no ke keiki a i ʻole he noho, no laila hiki i ka mākua a me ke keiki ke noho pū. Hiki ke hoʻokomo ʻia ka noho i loko o ka pahu mai nā ʻaoʻao ʻehā a pau, e like me kahi hana huli manaʻo. ʻAʻohe hoʻohana paʻa hoʻokahi, e kono ana i ka hoʻāʻo manuahi a me ka noʻonoʻo hoʻohālikelike. Ua hoʻohana ʻia ka lāʻau ash keʻokeʻo, uhi ʻia i ka pena kaʻa a hoʻomaʻemaʻe ʻia i ke kaʻalaʻi, a ua hoʻopōpō ʻia nā kihi a pau no ka mālama palekana.

The Recognition

About the A' Design Award Keleawe

Ua lanakila ka hoʻolālā Inside Out Nā Lako Hale no nā Keiki i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Inside Out Nā Lako Hale no nā Keiki he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā Inside Out Nā Lako Hale no nā Keiki i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: It can be used as a small stool and mini table set for children, or as a set of two stools for parents and children to use together.
The light green three-legged stool can be inserted from all four sides of the box and played with like a puzzle. There is no one right way to use it. The user can experiment with various ways of using the product in his or her own fun way, which brings out the pure imagination and intuition of the user.
Dimensions & Packaging: Width 300mm x Depth 300mm x Height 420mm
Tags: Toy, Colorful, Fun, Playfulness, Curiosity, Wonder, Adorable, Table, Stool, Kids
Production Technology: White ash wood was used as the material. In order to express the texture of a child's toy, it was solidly colored with car paint and given a fun and vibrant color scheme throughout.In order to eliminate the wood grain, the surface was polished many times with fine sandpaper to give it a fine and smooth texture.All corners are slightly rounded to make it safe for young children to handle.
Design Challenge: The biggest challenge in creating this product was to consider the dimensions so that one product could be used in various ways, such as as a table for children or a chair for adults. We considered the appropriate dimensions of the product based on ergonomics, and were conscious of not losing the overall cute, toy-like impression.
Research: We aimed to create a product that everyone, regardless of age or gender, could enjoy thinking about together and engage with with a sense of fun and freshness. We aimed for a mysterious shape that would not immediately reveal what the product is at first glance, and we were conscious of creating time for users to think about how to use it in their own fun way, just like playing with a toyThe outside of the box is simple white and the inside is bright green, making both children and adults want to take a peek inside.
Inspiration: This product was inspired by the shape of toys that children play with.
The older I get, the more I think that small furniture for children looks like cute toys.
We came up with a product that gives form to this lovely feeling.
Is this product furniture for children? Is it a big toy for adults to play with?
We aimed to create a flexible and unique product that both adult and children can think about and enjoy together, just as they would play with a toy.
Project Duration: The project started in June 2024 and ended in September 2024.
Operation Flow: This piece is an experimental product that is not only practical, but is also fun to use, as it explores how people feel and what actions they take when they see it. The unique, pop visuals will surprise and delight those who see it.
Appropriate dimensions have been considered, anticipating a variety of possible uses, and by deliberately not restricting it to a single use, it draws out the pure imagination of the person who will use it.
This product will further expand children's imaginations and stimulate the curiosity of adults as well.
Image Credits: [Image #1: Nao Fujimura, Inside Out, 2024]
[Image #2: Nao Fujimura, Inside Out, 2024]
[Image #3: Nao Fujimura, Inside Out, 2024]
[Image #4: Nao Fujimura, Inside Out, 2024]
[Image #5: Nao Fujimura, Inside Out, 2024]