ʻO Playgo Kaʻa Hoʻokele Huakaʻi Hoʻomaʻamaʻa Kaila Waihoʻoluʻu na Chungsheng Chen, Carol Sen and Enyang Chen he mea lanakila hanohano loa o ka 2025 A' Design Award Keleawe ma ka Māhele Hoʻokūkū Hoʻolālā Kiʻi, Kiʻi Paʻi a me Kamaʻilio ʻIke.
KeleaweKiʻi· 2025
Playgo Kaʻa Hoʻokele Huakaʻi Hoʻomaʻamaʻa Kaila Waihoʻoluʻu
na Chungsheng Chen, Carol Sen and Enyang Chen
Mea Kūʻai: Tainan University of Technology/Product Design Department
Mea Lanakila A' Design Award Keleawe ma ka Māhele Kiʻi
Mea Lanakila i Hōʻoia ʻIa
Hōʻoia i ke Kūlana Makana no #168831Ka Hoʻolālā
E Pili Ana iā Playgo Kaʻa Hoʻokele Huakaʻi Hoʻomaʻamaʻa Kaila Waihoʻoluʻu
ʻO Playgo he kaila waihoʻoluʻu i hana ʻia no kahi lawelawe hoʻololi kaʻa hoʻokele huakaʻi. Hoʻohui ka logo o Playgo i ke kala ʻalani a me ka ʻeleʻele me ke kikokikona piko e hōʻike ai i ka ʻimi hou ʻana a me ka hilinaʻi. Hoʻohana ʻia ke kaila ma nā kāleka ʻoihana, ʻeke lawe, envelopes, palapala poʻo, waihona, decals kaʻa, kahi pūnaewele a me nā moʻokāki pūnaewele kaiāulu. Hoʻākāka nā alakaʻi i nā kaulike waihoʻoluʻu, ka māmaha o nā hua palapala, a me ka mānoanoa o nā laina, a he 10 mm ke kiʻekiʻe haʻahaʻa loa o ka hoʻohana ʻana i ka logo. Kākoʻo pū ke kaila i kahi ʻōnaehana koho kumukūʻai pūnaewele a me kahi wahi hōʻike kino e kōkua ai i nā mea hoʻohana e koho i nā koho hoʻololi.
Ka Hoʻomaikai
E Pili Ana i ka A' Design Award Keleawe
Ua lanakila ka hoʻolālā Playgo Kaʻa Hoʻokele Huakaʻi Hoʻomaʻamaʻa Kaila Waihoʻoluʻu i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Playgo Kaʻa Hoʻokele Huakaʻi Hoʻomaʻamaʻa Kaila Waihoʻoluʻu he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā Playgo Kaʻa Hoʻokele Huakaʻi Hoʻomaʻamaʻa Kaila Waihoʻoluʻu i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.
Ma Hope o ka Hoʻolālā
ʻEke Nūhou
Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.
- Nā ʻAno Kūʻokoʻa
- Playgo embodies fun, action, and adventure, with the slogan take you to play more! reflecting its mission to simplify camper van travel. Its vibrant orange and black logo symbolizes exploration and reliability, while curved typography adds a modern, approachable touch. Offering customizable modifications with flexible interiors, Playgo enhances convenience through an online quotation system and a physical display area, ensuring users fully understand its value.
- Nā Ana a me ka Hoʻopili
- Playgo's logo has a minimum application height of 10 mm, making it suitable for various mediums such as business cards, tote bags, envelopes, letterheads, folders, and vehicle decals. This ensures the clarity and consistency of the brand image. The design guidelines cover color ratios, font spacing, and line thickness, standardizing visual presentation and enhancing brand recognition.
- Nā Lepili
- Branding, Visual Identity, Logo Design, Camper Van, Outdoor
- ʻEnehana Hana
- Playgo's brand visual design was created using Adobe Illustrator, while the animation components were developed with Adobe Premiere and After Effects, showcasing the brand's dynamism and energy. The logo's color palette includes RGB, CMYK, and Pantone options, ensuring consistency across digital and print media, enhancing brand recognition.
- Pilikia Hoʻolālā
- The design challenge for Playgo lies in establishing a clear brand positioning in the highly competitive camper van market, combining professional technology with a relaxed and enjoyable user experience. Simultaneously, the brand must balance highly customizable functionality with a simplified modification process to attract the new generation of outdoor enthusiasts.
The naming process was a significant hurdle. The name Playgo needed to convey a spirit of exploration and freedom while being simple, memorable, and distinctive. Additionally, the visual design had to strike a balance between professionalism and vibrancy, reflected in the logo’s sleek lines and the orange-black color scheme.
Another challenge involved creating a user-friendly online quotation system and a physical display area to enhance users’ understanding and ease of selecting modification options. Playgo overcame these obstacles to build a brand that seamlessly combines professionalism with energy, redefining standards in the camper van market. - Noiʻi
- Playgo's brand research focuses on user needs and market trends, leveraging 30 years of expertise in automotive component manufacturing to explore possibilities for easy, functional, and personalized camper vans. Through user interviews and market analysis, the brand established its core values, Professional, Relaxed, and Vibrant.
The research revealed that users desire simplified modification processes and enhanced convenience. These insights guided the design of the online quotation system and physical display area, seamlessly integrating brand value with user experience, setting a new standard for the camper van market. - Hoʻoulu Manaʻo
- Passion for camping and exploration, with 30 years of expertise in vehicle seat manufacturing, Chang Ying Enterprise saw the need for camper vans that blend professionalism and ease. Modification of the camper van by Integrating technology and innovation for functionality, flexibility, and customization. With flexible parking systems, practical interiors, and streamlined modifications, allowing users to create their dream vehicles effortlessly, fulfil a youthful, free, and adventurous lifestyle.
- Ka Lōʻihi o ka Papahana
- The project began in November 2023 and concluded in 2024, with a brand launch event and experience store opening held in November 2024.
- Kaʻina Hana
- Playgo's brand identity is applied to business cards, tote bags, envelopes, letterhead, folders, websites, social media, and camper van decals, ensuring consistency and recognition across both physical and digital platforms. The brand logo, with its sleek lines and orange-black color scheme, embodies professionalism and energy, drawing attention in both static and dynamic displays.
Business cards, letterhead, and envelopes emphasize the brand's professionalism, while tote bags and folders combine functionality with style, enhancing daily visibility. The website and social media platforms provide seamless interactive experiences, effectively conveying the brand's story and value. Camper van decals act as mobile advertisements, extending the brand's spirit to the outdoors and capturing even more attention. - Nā Palapala Kuleana
- acdesign associates International Co., Ltd.
- Nā Lālā Hui
- ChungSheng Chen
Carol Sen
TingYuan Chen
EnYang Chen
WanYun Lo
EnJia Hsu
acdesign associates International Co.,Ltd.
Pro-Glory Enterprise Co., Ltd.
Tainan University of Technology/Product Design Department - Nā Kuleana Kiʻi
- acdesign associates International Co., Ltd.
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