Grovehood Collective Hōʻailona Kālepa by Cansu Dagbagli Ferreira

Grovehood Collective Hōʻailona Kālepa by Cansu Dagbagli Ferreira is a highly esteemed winner of the very prestigious 2025 A' Design Award Kala in Hoʻolālā Kiʻi, Kiʻi Paʻi a me Kamaʻilio ʻIke Competition Category.

KalaKiʻi· 2025

Grovehood Collective Hōʻailona Kālepa

by Cansu Dagbagli Ferreira

Client: Cansu Dagbagli Ferreira

A' Design Award Kala Winner in Kiʻi Category

53,600

Verified Award Winner

Verify Award Status for #168860

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Grovehood Collective Hōʻailona Kālepa

E hui pū ana ʻo Grovehood Collective me nā māla liʻiliʻi mālama ʻāina e hana i kahi inoa waiwai aila ʻoliva hemolele loa māʻamaʻama ma Hōlani. Hoʻokuʻi ka hōʻailona ʻike i ka moʻomeheu a me ka mea hou, me ka koʻikoʻi ʻana i ka ʻoiaʻiʻo a me ka hiki ke hahai. Hōʻike ka lepa i hoʻoulu ʻia e ka wā kahiko me nā kikoʻī ʻoki kūikawā a me ka palapala hua maʻemaʻe i ka ʻepekema a hōʻike pū i nā kikoʻī a pau o ka kumu ʻoliva. Hoʻohanohano ka hoʻailona ʻoliva me nā ala kaʻa i ka hoʻomaopopo ʻana o nā māla hoʻokele ʻohana, ka poʻe i kaʻa ai ko lākou honua ma o kēia hua ʻai, ʻoiai hoʻokoʻikoʻi ka papa waihoʻoluʻu ʻili ʻāina i nā kumu kūloaʻa o ka huahana, e hana ana i kahi ʻōnaehana pūʻolo hui pū.

The Recognition

About the A' Design Award Kala

Ua lanakila ka hoʻolālā Grovehood Collective Hōʻailona Kālepa i ka A' Design Award Kala, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kiʻekiʻe loa, nani a kupaianaha. He mau hana ʻālohilohi loa a hana noʻeau nui nā lanakila Kala e hōʻike ana i ka loea, ka makakoho a me ka ʻoi aku o ka noʻonoʻo o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Grovehood Collective Hōʻailona Kālepa he hana kupaianaha, kūlana ʻoi aku, ʻoihana kiʻekiʻe a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Kala he mea hoʻokumu kūpono loa, mahalo ʻia e hāʻawi i ka pōmaikaʻi a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. He mea i ʻeleu ʻia e nā mea he nui ka hoʻolālā Grovehood Collective Hōʻailona Kālepa e hoʻāla i ka makemake, lawe mai i nā manaʻo maikaʻi a hoʻāla i ka kamahaʻo a me ka mahalo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Grovehood Collective redefines olive oil branding by blending heritage with modern elegance. As the Netherlands' first transparent extra virgin olive oil brand, it sources from family-run, earth-friendly farms. The vintage inspired label, with refined typography, and custom cut design reflects craftsmanship and authenticity. Earthy yet vibrant colors distinguish each variant, while premium packaging invites consumers to explore the rich journey of this high-quality, traceable olive oil.
Dimensions & Packaging: 500 ml olive oil labels: 2 front labels (63 x 74 mm) and one back label (69 x 75 mm)
Tags: olive oil, gourmet, olive, packaging, label design, custom cut, branding
Production Technology: The design thinking method of Diverge and Converge was used. All design was realized digitally as vector based assets with Adobe Creative Suite and then labels were produced by 4 color printing technique.
Design Challenge: Due to the bottle shape, the area we could use for the label was restricted, it required to be creative to create the layout while keeping the look appealing.

Another creative challenge was to color match the different materials. The bottle labels are printed on PP while the pouches are printed on a layered plastic material. The color
Research: A thorough competitor research was done online and offline. During the research phase we concluded that the product quality is superior to almost all of the products available in the market. We decided to go extra mile for the packaging design to reflect this quality. The bottle was chosen from many available options, we went for a special design that looks both unique and premium. Resembling to a wine bottle, the design evokes premium quality. It was sourced from a quality supplier and we decided to use custom cut labels for underlining the uniqueness of the product.
Inspiration: The design is inspired by the traditions of olive oil production, where life revolves around the harvest. This idea is captured in the brand symbol: an olive encircled by orbits, representing the families whose world turns around this precious fruit. A fusion of vintage aesthetics and contemporary minimalism enhances the product’s exclusivity. The color palette, drawn from nature, connects the golden hues of olive oil and the rich greens of the trees, capturing the essence of the Mediterranean.
Project Duration: Started in October 2024, finished in February 2025
Designed in France, Sold from Netherlands to EU
Operation Flow: First transparent extra virgin olive oil brand from Netherlands. The high quality olive oil is sourced from earth friendly family farms from different countries of Europe. The brand promise is to bring this high quality extra virgin olive oil that is single state, early harvest, hand picked and pressed the same day olive oil to gourmet audience.