ʻO Enjoei Headquarter Ka Hoʻolālā ʻĀpana o Loko o ke Keʻena Hana na Gema Arquitetura he mea lanakila hanohano loa o ka 2025 A' Design Award Kala ma ka Māhele Hoʻokūkū Hoʻolālā Loko Hale a me Hōʻike.
KalaLoko Hale· 2025
Enjoei Headquarter Ka Hoʻolālā ʻĀpana o Loko o ke Keʻena Hana
Mea Kūʻai: Enjoei
Mea Lanakila A' Design Award Kala ma ka Māhele Loko Hale
Mea Lanakila i Hōʻoia ʻIa
Hōʻoia i ke Kūlana Makana no #169158Ka Hoʻolālā
E Pili Ana iā Enjoei Headquarter Ka Hoʻolālā ʻĀpana o Loko o ke Keʻena Hana
ʻO ka Enjoei Headquarter he wahi keʻena hana o loko i loko o ka hale Copan ma Sao Paulo, i hoʻolālā ʻia e Oscar Niemeyer i nā makahiki 1950. Ua hoʻoponopono hou ʻia ka papahele o 2,100 mika kuea no kahi o 230 poʻe, me nā wahi hana i hoʻohui ʻia a me nā lumi hālāwai he nui. Ua mālama ʻia ka papahele lalo e kū nei ma ke ʻano he papahele hope loa a ua hoʻōla hou ʻia nā mea hoʻopau kumu, kahi i hōʻemi ai i ka ʻōpala. Ua hoʻohana ʻia nā lole i hana hou ʻia, nā hoʻolālā moena kūikawā a me nā lako hale i koho pono ʻia. Hoʻohana nā lumi hālāwai i nā hāʻina kumukūʻai haʻahaʻa e hoʻomaikaʻi ai i ke kani. Hana nā ʻili keʻokeʻo i kahi lewa mālie a me ke ʻano o ka wā e hiki mai ana.
Ka Hoʻomaikai
E Pili Ana i ka A' Design Award Kala
Ua lanakila ka hoʻolālā Enjoei Headquarter Ka Hoʻolālā ʻĀpana o Loko o ke Keʻena Hana i ka A' Design Award Kala, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kiʻekiʻe loa, nani a kupaianaha. He mau hana ʻālohilohi loa a hana noʻeau nui nā lanakila Kala e hōʻike ana i ka loea, ka makakoho a me ka ʻoi aku o ka noʻonoʻo o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Enjoei Headquarter Ka Hoʻolālā ʻĀpana o Loko o ke Keʻena Hana he hana kupaianaha, kūlana ʻoi aku, ʻoihana kiʻekiʻe a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Kala he mea hoʻokumu kūpono loa, mahalo ʻia e hāʻawi i ka pōmaikaʻi a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. He mea i ʻeleu ʻia e nā mea he nui ka hoʻolālā Enjoei Headquarter Ka Hoʻolālā ʻĀpana o Loko o ke Keʻena Hana e hoʻāla i ka makemake, lawe mai i nā manaʻo maikaʻi a hoʻāla i ka kamahaʻo a me ka mahalo.
Ma Hope o ka Hoʻolālā
ʻEke Nūhou
Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.
- Nā ʻAno Kūʻokoʻa
- Researching and understanding Copan's history, envisioning Sao Paulo’s downtown as a force for a more diverse and democratic future, while recognizing Enjoei’s responsibility and daring step in relocating to the historic city center were key insights that shaped the project concept. Layers of reality, desire, poetry, and urban identity were intertwined with the extensive program of the new office, while maintaining spontaneity in the design and respecting the importance of this space in Oscar Niemeyer's work.
- Nā Ana a me ka Hoʻopili
- Area of 2,100m2, focusing in requalification of a floor from the 1950s. Briefing: acoustic quality, numerous meeting rooms, and integrated workspaces for approximately 230 people, within a predetermined budget. The predominance of white in the design creates the desired effect: a floating and futurístic atmosphere.
- Nā Lepili
- Niemeyer, Requalification, Heritage, Sustainability, Reoccupation, City Center
- ʻEnehana Hana
- Recycled fabrics were used, and the building’s original finishes were restored. Exclusive designs for the carpets were created, and unique furniture was curated. The aim was to generate less waste by avoiding stripping the central pillars and using the existing subfloor as the final flooring to reduce the need for new coverings. The meeting rooms were designed with low cost solutions that also provide better acoustics, avoiding large glass panels.
- Pilikia Hoʻolālā
- The challenge was to design a peaceful, quiet and innovative space that respected Oscar Niemeyer’s established modern architecture. Additionally, it aimed to demonstrate that revitalizing obsolete buildings and reoccupying Sao Paulo’s historic center were viable through responsible and contemporary architecture. Enjoei meets the architectural quality, iconic solidity and diversity of Copan. These characteristics blend and strengthen each other, with a vision of the city and the future.
- Noiʻi
- The project reflects deep immersion in research about the history of Copan building and Niemeyer’s vision for this space. Originally conceived by the architect as an elevated garden, a continuation of the street without lateral enclosures, with benches, plants and even a florist. The strong connection with the street and the city, the rhythm of the large pillars that brings depth and movement to spatial perception, the vibrancy of the corner curve as a meeting point and the terrace as a permeable area for views and breathing: all these elements shaped the investigation into design languages for the new occupation. Additionally, extensive research into architectural theory and art production was undertaken, seeking ethical and aesthetic references that aligned with Enjoei's DNA and the occupation program, where the ecosystem for the employees is present with purpose and design consistency.
- Hoʻoulu Manaʻo
- In the heart of Sao Paulo, the iconic Copan building, designed by Oscar Niemeyer in the 1950s, hosts the headquarters of Enjoei, Brazil's largest second hand ecommerce platform. The 2,100m2 project embraces principles of sustainability, innovation, and space requalification, while enhancing the company's interaction with the city, towards a more diverse and democratic future. The design follows an occupation logic that seeks physical and emotional impact by understanding scales and fluidity.
- Ka Lōʻihi o ka Papahana
- The project started in November 2023 and was completed in February 2024 in Sao Paulo. The construction began in February 2024 and was finished in July 2024 in Sao Paulo.
- Kaʻina Hana
- The existing terrace was thought as a street for the porpose of the project and it is this what leads to the main entrance to the office, at the central point and the smallest radius of the curved layout. A secondary access is located to the right of the floor plan, near the elevator. The idea here was to create an internal street and provide a sense of tension upon entering the space. In this access, perception unfolds in movement, rhythmically guided by the large internal pillars, with the space gradually revealing itself. Between these two flows, the ecosystem of employees takes place, near natural light and directly connected to these streets.
- Nā Lālā Hui
- Nara Grossi
Joseana Costa
Giuliana Mora
Bárbara Olyntho
Ana Koga - Nā Kuleana Kiʻi
- Image #1: Photographer Joao Paulo Prado
Image #2: Photographer Joao Paulo Prado
Image #3: Photographer Joao Paulo Prado
Image #4: Photographer Joao Paulo Prado
Image #5: Photographer Joao Paulo Prado
Video: Videomaker Felipe Faria
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