Zoom Puke Hōʻike Hōʻikeʻike by Zoltan Berta

Zoom Puke Hōʻike Hōʻikeʻike by Zoltan Berta is a highly esteemed winner of the very prestigious 2025 A' Design Award Kala in Hoʻolālā Paʻi a me Pāpaho Paʻi Competition Category.

KalaPaʻi· 2025

Zoom Puke Hōʻike Hōʻikeʻike

by Zoltan Berta

A' Design Award Kala Winner in Paʻi Category

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Verified Award Winner

Verify Award Status for #169293

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Colors

The Design

About Zoom Puke Hōʻike Hōʻikeʻike

Ka hōʻike Zoom (Hale Hōʻikeʻike Kaʻina Lāhui, Budapest) e lawe ana i kekahi ala ʻē i nā mea i hōʻiliʻili ʻia o ka hale hōʻikeʻike. Ua hoʻohuli ʻia ke kūkulu ʻike e nā loli o ka nānā ʻana e hōʻike ana i nā mea a me nā pū mea mai nā huina hou. Ke hoʻāʻo nei ka puke hōʻike e hoʻolauna i kēia ala ma o nā ʻano like ʻole o ka kiʻi ʻana a me ka nakinaki puke-paʻi. Loaʻa ma ka iwikuamoʻo loko o ka puke kekahi kaha kūikawā i hana ʻia no kēlā me kēia kope, he hoʻomaopopo hou ia o nā kiʻina humuhumu i maʻamau i ka hana noʻeau kānaka Hunakalia. Ua hoʻolālā ʻia ka hōʻike e art1st Design Studio, ʻo Daniel Taraczky ka luna hoʻolālā.

The Recognition

About the A' Design Award Kala

Ua lanakila ka hoʻolālā Zoom Puke Hōʻike Hōʻikeʻike i ka A' Design Award Kala, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kiʻekiʻe loa, nani a kupaianaha. He mau hana ʻālohilohi loa a hana noʻeau nui nā lanakila Kala e hōʻike ana i ka loea, ka makakoho a me ka ʻoi aku o ka noʻonoʻo o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Zoom Puke Hōʻike Hōʻikeʻike he hana kupaianaha, kūlana ʻoi aku, ʻoihana kiʻekiʻe a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Kala he mea hoʻokumu kūpono loa, mahalo ʻia e hāʻawi i ka pōmaikaʻi a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. He mea i ʻeleu ʻia e nā mea he nui ka hoʻolālā Zoom Puke Hōʻike Hōʻikeʻike e hoʻāla i ka makemake, lawe mai i nā manaʻo maikaʻi a hoʻāla i ka kamahaʻo a me ka mahalo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Both the exhibition and the book take an unconventional approach, offering a unique perspective on the museum’s collection. The content and visual structure are shaped by shifts in viewpoint, presenting objects and object masses from new angles through exciting and playful solutions. This approach of unrepeatability is reflected in the book’s inner spine, which features a uniquely generated pattern for each copy.
The exhibition designed by art1st Design Studio, lead designer Daniel Taraczky.
Dimensions & Packaging: Dimensions: 225 x 225 mm
232 pages
Tags: book, editorial, catalogue, exhibition, print, generative art, typography, graphic design
Production Technology: Soft cover swiss binding, various inserts in the book block.
Cover: Pergraphica Colours 330g Imperial red
Book Block: Munken Lynx 130g,Glama Basic 110g,Pergraphica Infinite Black 120g
Inspiration: Red is a dominant color in the Hungarian folk art, which also identifies the exhibition's design, similarly with the recurring square shape elements. This is why the book’s design wanted to resemble to an exciting red square. Opening the cover it reveals a stylised decoration on the spine which are the visual reinterpretation of the embroidered motifs typical to the Hungarian folk art. One of the features of the book is these patterns have been uniquely generated for each of the thousand copies.
Project Duration: 2024 Budapest
Team Members: Catalogue Graphic designer: Zoltan Berta
Image Credits: Product photos: Zoltan Berta