Omar Khayyam Pūʻulu Pepa Hoʻolaha by Vahid Mirzaei

Omar Khayyam Pūʻulu Pepa Hoʻolaha by Vahid Mirzaei is a highly esteemed winner of the very prestigious 2025 A' Design Award Kala in Hoʻolālā Kiʻi, Kiʻi Paʻi a me Kamaʻilio ʻIke Competition Category.

KalaKiʻi· 2025

Omar Khayyam Pūʻulu Pepa Hoʻolaha

by Vahid Mirzaei

Client: Vahid Mirzaei Design

A' Design Award Kala Winner in Kiʻi Category

57,098

Verified Award Winner

Verify Award Status for #169346

View at A' Design Award Press Release Award Badge

Colors

The Design

About Omar Khayyam Pūʻulu Pepa Hoʻolaha

He pūʻulu pepa hoʻolaha kūlanakauhale ʻo Omar Khayyam e hōʻike ana i nā mele a ka haku mele Peresia ʻo Omar Khayyam. Hoʻolauleʻa nā pepa hoʻolaha i ka piha ʻana o 975 makahiki mai ka hānau ʻana o ka haku mele. Hoʻohui kēlā me kēia pepa hoʻolaha i ke kākau huaʻōlelo Peresia me kahi unuhi ʻōlelo Pelekānia i kau ʻia ma ka ʻaoʻao hema o luna. Ua hoʻokumu ʻia ka hoʻolālā huaʻōlelo ma luna o ke kākau lima nani Peresia kahiko a ua hoʻomaʻemaʻe ʻia no ka maopopo o ka heluhelu ʻana ma nā wahi ākea paʻahana. He 150 me 107 kenimika ke ana o kēlā me kēia pepa hoʻolaha a hoʻohana ʻia ka waihoʻoluʻu CMYK ma 300 dpi. Ua hōʻike ʻia ka pūʻulu ma nā kahua kaʻaahi metro a me nā wahi ākea ʻē aʻe ma Tehran.

The Recognition

About the A' Design Award Kala

Ua lanakila ka hoʻolālā Omar Khayyam Pūʻulu Pepa Hoʻolaha i ka A' Design Award Kala, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kiʻekiʻe loa, nani a kupaianaha. He mau hana ʻālohilohi loa a hana noʻeau nui nā lanakila Kala e hōʻike ana i ka loea, ka makakoho a me ka ʻoi aku o ka noʻonoʻo o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Omar Khayyam Pūʻulu Pepa Hoʻolaha he hana kupaianaha, kūlana ʻoi aku, ʻoihana kiʻekiʻe a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Kala he mea hoʻokumu kūpono loa, mahalo ʻia e hāʻawi i ka pōmaikaʻi a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. He mea i ʻeleu ʻia e nā mea he nui ka hoʻolālā Omar Khayyam Pūʻulu Pepa Hoʻolaha e hoʻāla i ka makemake, lawe mai i nā manaʻo maikaʻi a hoʻāla i ka kamahaʻo a me ka mahalo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: To commemorate the 975th birth anniversary of Omar Khayyam, this project presents urban posters featuring his timeless poetry. The designs integrate Persian typography with English translations in the upper left, bringing his philosophical reflections to public spaces such as metro stations, buses, and city streets, making his wisdom accessible to all and fostering a cultural dialogue between past and present.
Dimensions & Packaging: 150 cm X 107 cm
CMYK color
300 dpi
Tags: Khayyam, Poster, Calligraphy, Typography, color, life, minimal
Production Technology: The posters utilize digital typography, combining Persian calligraphy with modern graphic design principles. The process involved custom type design, composition refinement, and digital rendering to ensure clarity and aesthetic harmony. The typography is crafted to evoke the elegance of classical Persian script while maintaining legibility for contemporary audiences in public spaces.
Design Challenge: Balancing traditional Persian calligraphy with modern digital typography was a key challenge. Ensuring readability in busy urban settings, maintaining cultural authenticity, and integrating bilingual content harmoniously required meticulous composition. Additionally, adapting the artwork for various public spaces while keeping a cohesive visual identity posed a creative and technical challenge.
Research: Omar Khayyam was a Persian poet, mathematician, and philosopher whose quatrains explore existential themes, fate, and the passage of time. His poetry has influenced visual arts, literature, and philosophy worldwide. In design and typography, his verses inspire expressive forms, merging aesthetic beauty with intellectual depth. This project extends his legacy into public art, engaging new audiences with his profound reflections.
Inspiration: The project was inspired by Khayyam’s timeless wisdom and its relevance to modern life. His poetry explores fate, existence, and the fleeting nature of time, themes that resonate deeply today. The idea of bringing classical Persian literature into contemporary public spaces came from a desire to bridge history, art, and everyday life, creating moments of reflection amid the urban rush.
Project Duration: The project started in February 2023 in Tehran and finished in June 2023 in Tehran, and was exhibited in Metro stations and urban spaces in May 2023.
Operation Flow: The interaction happens as passersby encounter the posters in urban spaces, catching their eye with intricate Persian typography. The key frames include the first glance, where the poetry’s visual elegance intrigues, followed by reading the English translation, offering accessibility. The final frame is reflection, where viewers connect with Khayyam’s words, making his poetry a part of their thoughts and urban experience.
Image Credits: Designed by Vahid Mirzaei