Jo Hale ʻAina a me ka Hale Kope by A4DH Branding Services

Jo Hale ʻAina a me ka Hale Kope by A4DH Branding Services is a highly esteemed winner of the very prestigious 2025 A' Design Award Keleawe in Hoʻolālā Kiʻi, Kiʻi Paʻi a me Kamaʻilio ʻIke Competition Category.

KeleaweKiʻi· 2025

Jo Hale ʻAina a me ka Hale Kope

by A4DH Branding Services

Client: A4 Design House

A' Design Award Keleawe Winner in Kiʻi Category

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Verified Award Winner

Verify Award Status for #169504

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Jo Hale ʻAina a me ka Hale Kope

ʻO Jo, hoʻololi hou ʻo ia i ka ʻaina kiʻekiʻe i mea hoʻolauleʻa no ka ʻono, ka pilina, a me nā manawa kaʻana like. Ua hoʻolālā ʻia ka hoʻoilina kuluma e hoʻohihi i ka lehulehu, mai nā keiki a hiki i nā kupuna, me ka mālama pū ʻana i ka maoli a me ka maʻemaʻe. I hoʻokumu ʻia ma luna o ka like ʻono laulā a me ka pilina naʻau, apo ka hoʻoilina ʻike i ka nani hou. Hōʻailona ka pālena waihoʻoluʻu ʻōmaʻomaʻo i ka ʻāina, ka ulu ʻana, a me ka hoʻomau paʻa. Hoʻomaikaʻi nā kiʻi kiʻi i hoʻoulu ʻia e nā ʻāpana meaʻai a me ka ʻai ʻana i ka moʻolelo, ʻoiai pālua ka logotype hou i ka maʻalahi a me ka hana hoʻāʻo. ʻO ka hopena, he ʻike hui pū ma nā wahi hui āpau.

The Recognition

About the A' Design Award Keleawe

Ua lanakila ka hoʻolālā Jo Hale ʻAina a me ka Hale Kope i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Jo Hale ʻAina a me ka Hale Kope he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā Jo Hale ʻAina a me ka Hale Kope i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: We developed a dynamic visual identity that reflects the vibrant diversity of Jo offerings. The logotype, with its clean yet playful form, mirrors the balance between simplicity and adventure. For Jo, we chose green as the primary brand color, symbolizing both the natural essence of the brand and its commitment to growth and progress. Green evokes freshness and sustainability, aligning perfectly with Jo brand values and its focus on wholesome, quality food.
Dimensions & Packaging: We implemented the designed visual identity across the restaurant packaging, ensuring that each package is crafted from suitable materials such as kraft paper, cardboard, or wax paper based on its function.
Tags: rebranding, brand identity, identity design, logo redesign, visual language
Production Technology: Our design approach focused on creating contrast within visual forms, combining organic shapes with structured design elements. This interplay of form and function helped us communicate a sense of balance, where natural inspiration meets modern execution.
The result is a fresh and inviting brand identity that not only reflects Jo values but also sets the tone for an engaging and memorable customer experience across all brand touch points.
Design Challenge: The challenge was to craft a brand identity and spatial experience that resonated with a diverse audience; from children to grandparents, without sacrificing authenticity or sophistication. The core concept revolved around flavor diversity, freshness, and emotional connection, ensuring that every dish and every moment at Jo felt special.
Research: Jo cafe and restaurant was one of the first brands that set out to redefine the experience of fine dining, creating a space where food is more than just nourishment. it is a celebration of taste, connection, and shared moments.
Inspiration: The visual identity of Jo incorporates illustrative graphics inspired by key elements of the dining experience. We drew on forms and shapes from food ingredients, tableware, and restaurant objects to create a visual storytelling approach that enhances brand recognition. These elements contribute to building a cohesive and dynamic brand world, where every graphic element serves a purpose in conveying Jo narrative.
Project Duration: The project started in Sep 2024 in Tehran and finished in Nov 2024 in Tehran, and was launched in Jan 2025.
Operation Flow: A modern aesthetic was a priority throughout the design process. We ensured that all visual forms, from illustrations to graphic motifs, maintained a contemporary feel. This modernity extends into the brand typography as well. The type design features clean lines and thoughtful contrasts, adding depth and visual interest to the overall brand presentation.
Team Members: Creative Director: Mehdi Javadinasab

Design Director: Amir Asgharzadeh

Graphic Designers: Amir Asgharzadeh, Mohammad Rajabi, Sepideh Chamani, Matin Etedal

Design QC: Vida Valizadeh

Motion Designers: Pariya Tabrizi

Ui/Ux Designer: Fatemeh Abbasi

Project Manager: Zahra Hashemi

Account Director: Baha Khatambakhsh

Account Executive: Ghazal Babajani