Serasa Digital Polokalamu Kelepona Lima na Rodolpho Henrique

ʻO Serasa Digital Polokalamu Kelepona Lima na Rodolpho Henrique he mea lanakila hanohano loa o ka 2025 A' Design Award Hao ma ka Māhele Hoʻokūkū Hoʻolālā Paʻalima, Polokalamu a me Lako Paʻalima.

HaoPaʻalima· 2025

Serasa Digital Polokalamu Kelepona Lima

na Rodolpho Henrique

Mea Kūʻai: Serasa

Mea Lanakila A' Design Award Hao ma ka Māhele Paʻalima

16,660

Mea Lanakila i Hōʻoia ʻIa

Hōʻoia i ke Kūlana Makana no #169575

Nānā ma A' Design Award Hoʻolaha Nūhou Hōʻailona Makana

Nā Waihoʻoluʻu

Ka Hoʻolālā

E Pili Ana iā Serasa Digital Polokalamu Kelepona Lima

ʻO Serasa kekahi ʻoihana hōʻike kālepa e hoʻiliʻili a hoʻopaʻa ana i nā ʻikepili helu kālepa no ka poʻe he ʻoi aku ma ka piliona hoʻokahi. Ua kūkulu ʻia kēia papahana e hoʻomaikaʻi hou i ka paepae ʻoihana-i-ʻoihana (B2B) i loaʻa ma mua me ka nānā nui ʻana i nā pono o ka mea hoʻohana. Mai ka ʻaoʻao huahana, ʻo ka pahuhopu e hoʻemi i nā nīnau kōkua mea kūʻai aku a hoʻonui i ka helu hoʻololi. ʻO ka pilikia nui, ʻo ia hoʻi e noʻonoʻo hou i ka paepae ʻoihana-i-ʻoihana me ka nānā mea hoʻohana kūpono ma kekahi ʻoihana kahi i kū pū ʻole ka hilinaʻi i nā lawelawe kālepa.

Ka Hoʻomaikai

E Pili Ana i ka A' Design Award Hao

Ua lanakila ka hoʻolālā Serasa Digital Polokalamu Kelepona Lima i ka A' Design Award Hao, he ʻike hoʻohanohano i hāʻawi ʻia i nā hoʻolālā maikaʻi e hoʻokō ana i nā koi ʻoihana a ʻoihana hana i manaʻo ʻia mai nā mea hoʻokumu i hana maikaʻi ʻia. Hōʻike nā lanakila Hao i ka mākau nui, ka loea kiʻekiʻe, ka ʻike akamai a me ka hiki hana noʻeau o ka poʻe i hana iā lākou. Manaʻo ʻia ʻo ka hoʻolālā Serasa Digital Polokalamu Kelepona Lima he mea hoʻokumu i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia e pono a hou. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Hao e hoʻohui ana i nā hana maikaʻi loa o ka ʻoihana a loaʻa nā ʻano ʻenehana mākaukau i hui pū ʻia me ka ʻike hana a me ka makakoho. Mahalo ʻia ka hoʻolālā Serasa Digital Polokalamu Kelepona Lima no kona nānā pono a ua hoʻolālā ʻia e hāʻawi i nā hoʻomaikaʻi ola e kōkua ai i ka hana ʻana i ka honua i wahi maikaʻi aku.

Ma Hope o ka Hoʻolālā

ʻEke Nūhou

Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.

Nā ʻAno Kūʻokoʻa: Serasa is a consumer credit reporting service. They collect and aggregate information on over one billion people's credit scores. The main goal of this project was to redesign the existing B2B platform, applying a customer-centric approach. From a product perspective, we wanted to reduce customer support calls and increase the conversion rate. The main challenge: rethink the B2B platform with a customer-centric approach in a market where people are not used to trusting credit services.
Nā Ana a me ka Hoʻopili: Mobile app is available for iOS and Android.
Desktop platform available for everyone.
Nā Lepili: platform, mobile app, mobile, credit, score, UX, UI, digital design, mobile application
ʻEnehana Hana: We used Figma for the design workflow and all the design work.
For the motion prototype, we used Principle App and After Effects.
Pilikia Hoʻolālā: Redesign the digital report was the biggest challenge of this project. Even though it was considered the most crucial feature of the old platform, the old report had many problems: poor layout structure, lack of hierarchy, small typography sizes, and content meaning. Working with my researcher, I organized 12 sessions with real customers to gain some insights. At this point, I was looking for user information and feedback to guide my design decisions. I came up with the hypothesis that we should have different levels of information in the new report. Each company has different needs. However, I learned from talking to the users that some information is extremely valuable for all companies, no matter their size. The final solution was a modular report that adapts based on customer's needs on mobile and desktop.
Noiʻi: To understand the Brazilian credit market and answer our initial questions, we ran an extensive research with different customers. We had 1 hour interview sessions with 25 customers to get qualitative information. The main findings after research that guided the entire project were:
1-Information: People should be aware of what they’re purchasing and what is included in the plan
2-Trust: People should believe there are no hidden fees or additional taxes
3-Process: People should complete the process as soon as possible providing only relevant data
Hoʻoulu Manaʻo: Follow a customer-centric approach to understand the users in a market where people are not used to trusting credit services. I was also inspired by creating trust in this new digital product. Creating trust in a digital product is a huge thing. As a designer, I know that one of the things that helps to create trust is consistency. I brought the idea to create this interface inventory so we could recognize the main interface inconsistencies we should evolve and improve on the new design.
Ka Lōʻihi o ka Papahana: The projects started in January 2023 and finished in December 2023
Kaʻina Hana: Serasa Experian collects and aggregates information on over ninety million people and businesses in Brazil. The custom digital reports sit at the heart of the Serasa dialogue and experience.
My goal as a designer was to design a report that works much more than a simple data repository, providing analysis, informing numbers, and also bringing real-time suggestions on what you should do considering your market and current situation.
Nā Lālā Hui: Rodolpho Henrique
Nā Kuleana Kiʻi: Rodolpho Henrique