Espada Selvagem Hana Nui: Kiʻi Hoʻomaopopo by Pedro Panetto

Espada Selvagem Hana Nui: Kiʻi Hoʻomaopopo by Pedro Panetto is a highly esteemed winner of the very prestigious 2025 A' Design Award Keleawe in Hoʻolālā Kiʻi, Kiʻi Paʻi a me Kamaʻilio ʻIke Competition Category.

KeleaweKiʻi· 2025

Espada Selvagem Hana Nui: Kiʻi Hoʻomaopopo

by Pedro Panetto

Client: Pedro Panetto

A' Design Award Keleawe Winner in Kiʻi Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Espada Selvagem Hana Nui: Kiʻi Hoʻomaopopo

Kikokikona Puke: ʻO Espada Selvagem kahi kiʻi hoʻomaopopo no kahi hui hakakā pahi kahiko o ka wā waena ma Brazil. Hoʻoulu ʻia ka hoʻolālā e nā holoholona o ka heraldika kahiko, a hoʻohālikelike hou ʻia ma ke ʻano hou. Ua koho ʻia ka jaguar no ka mea ʻo ia ka holoholona kūloko o Brazil a hōʻike i ka māmā, ka ikaika, a me ka hoʻokūkū. Hana ʻia nā kiko o ka jaguar e nā pōʻai, kahi e hoʻokumu pū ana i ka manaʻo o ka neʻe. ʻO ke kiʻi kaha kiʻi e hahai ana i ka lākio gula. Kūkulu ʻia ka hōʻailona ma ke ʻano vector, no laila e hiki ke hoʻohana ʻia ke kiʻi hoʻomaopopo ma nā lole hana, nā pale, nā puke, nā mekala, nā hae, a me nā pūnaewele kaiaulu ma nā nui like ʻole.

The Recognition

About the A' Design Award Keleawe

Ua lanakila ka hoʻolālā Espada Selvagem Hana Nui: Kiʻi Hoʻomaopopo i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Espada Selvagem Hana Nui: Kiʻi Hoʻomaopopo he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā Espada Selvagem Hana Nui: Kiʻi Hoʻomaopopo i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Inspired by the beasts of ancient Heraldry with a modern reinterpretation, the chosen animal was a jaguar because we are talking about a Brazilian brand. In addition to the regional context, the jaguar represents speed, energy, and competitiveness.

It is filled with balls that represent its spots, but in addition to that, the way it is filled also conveys a sense of movement.
Dimensions & Packaging: The jaguar design follows the mathematical rule of the golden ratio: 1.618...

The entire project is in vector format, so it can be adapted to any size and proportion.
Tags: Visual Identity, Logo, Symbol, Heraldic, Movement, jaguar, animal, fencing, sword,
Production Technology: The Visual Identity was created using a design methodology that aims to structure the project in 3 pillars: practical, aesthetic and symbolic function.

The goal was to create a brand that is visually interesting, with senses that could connect with the universe of this type of fencing. And at the same time, a brand that was applicable in different contexts, without being minimalist, though.
Design Challenge: The main challenge that we had to overcome was to create a Visual Identity that was not minimalist, but that worked well in different applications and in smaller sizes.

The solution was to develop a symbol that could be transformed, creating a varied visual identity system that could be used in any size without losing its recognition.
Research: Movement, speed, tactical ability, sharpness and focus were the abstract concepts of the project briefing.

The jaguar was chosen as a symbol that perfectly conveys these elements.

It has also connected with the historical European heritage of heraldry, combined with the animal that is original from Brazil (the club's location).
Inspiration: Visual identity for a medieval fencing club.

The logo and symbol are very flexible in terms of use. You can use the same symbol in different formats and contexts without losing characteristics of recognition.

It is a brand that represents a sport that calls for tradition, a brand that connects the current and modern sport with a legacy from the Middle Ages.
Project Duration: This project started years ago in 2019, but then we had to pause it and it was only completed in 2024 in Vitória, a city in Brazil.
Operation Flow: The logo is used by users in the contexts of application on uniforms, patches, textbooks, medals, social networks and other things such as flags.

In each context it can be used in a different way.