Banov Store Hoʻolālā Kālai Kiʻi Kūlana by Yao Wu

Banov Store Hoʻolālā Kālai Kiʻi Kūlana by Yao Wu is a highly esteemed winner of the very prestigious 2025 A' Design Award Keleawe in Hoʻolālā Kiʻi, Kiʻi Paʻi a me Kamaʻilio ʻIke Competition Category.

KeleaweKiʻi· 2025

Banov Store Hoʻolālā Kālai Kiʻi Kūlana

by Yao Wu

Client: Beijing Wuyao Cultural and Creative Co. Ltd.

A' Design Award Keleawe Winner in Kiʻi Category

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Verified Award Winner

Verify Award Status for #170673

View at A' Design Award Press Release Award Badge

Colors

The Design

About Banov Store Hoʻolālā Kālai Kiʻi Kūlana

He hoʻolālā kālai kiʻi i hana ʻia no kahi hale kūʻai e waiho ana ma ke ala o ka Alanui Kī he ʻumi Kaukani Mile ma Kina. ʻO nā kumu hoʻolālā papa pale pā i hoʻoulu ʻia mai nā kūlanakauhale nui e waiho ana ma ke ala kī, e hoʻohui ana i nā kaha o ke kūlanakauhale, nā ʻano ʻāina kūlohelohe, a me nā kiʻi holoholona. Aia ke kūkulu ʻia nei ʻekolu pūʻulu o nā kumu hoʻolālā ma luna o nā ʻano hoʻolālā hale kahiko o ka hale Ba Gong kaulana, ka mea i hoʻomaʻamaʻa ʻia a hoʻonohonoho hou ʻia i mau hōʻailona ʻike maka. Hōʻike ke ʻano i ka hoʻolālā noʻeau a me ka hana lima o ke kenekulia ʻumikūmāiwa. Hoʻohana pū ʻia nā kumu hoʻolālā ma nā keʻena kūʻai, nā hōʻikeʻike, a me ka hoʻopaʻa ʻana i nā huahana.

The Recognition

About the A' Design Award Keleawe

Ua lanakila ka hoʻolālā Banov Store Hoʻolālā Kālai Kiʻi Kūlana i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Banov Store Hoʻolālā Kālai Kiʻi Kūlana he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā Banov Store Hoʻolālā Kālai Kiʻi Kūlana i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This design was created for the graphic design of Ba Gong's house, which is located along the route of China's "Ten Thousand Miles Tea Road", and is applied in stores. The pattern of the wallpaper is inspired by the major cities that the Ten Thousand Miles Tea Road passes through, combined with the unique contours, natural beauty, and dynamic animal images of each city. The pattern design is inspired by the 19th century arts and crafts style, with "beauty" as the core theme of creation. Drawing inspiration from natural forms, geometric patterns, and historical architectural decorations, transforming "beauty" into visual patterns.
Dimensions & Packaging: The richness and series of patterns can better serve offline products, and these elements can also be applied to space design, exhibition planning, and even digital media content, forming a multidimensional cultural communication system.
Tags: graphic，Panoff's Gifts
Production Technology: The pattern of the wallpaper is inspired by the main cities that the Wanli Tea Road passes through, combining the unique contours, natural beauty, and dynamic animal images of each city. It can be used in the overall store to immerse consumers in the experience of the "Wanli Tea Road" journey. Pattern design can be used for extension, such as packaging of offline creative products, to enhance brand awareness.
Design Challenge: How to integrate the art style of the 19th century into modern creation is our focus
Research: As an important landmark on the Wanli Tea Road, the Ba Gong House carries the historical memory of Hankou from the 19th century to the present. In this project, our goal is to showcase its profound historical heritage while conveying aesthetic value through design. By extracting graphics from the architectural features of the Ba Gong house itself, simplifying, reorganizing, and recreating it, this design approach can not only allow consumers to feel the depth of history, but also stimulate their interest through visual appeal.
Inspiration: As an important landmark of the Wanli Tea Road, the Ba Gong House has witnessed the historical changes in Hankou since the 19th century. Taking inspiration from this, a series of pattern designs were created and applied in stores. The pattern of the wallpaper is inspired by the major cities that the Ten Thousand Miles Tea Road passes through, combined with the unique contours, natural beauty, and dynamic animal images of each city. The three sets of pattern designs are based on the architectural features of Ba Gong's house, and through deconstruction and reorganization, create visual symbols that combine historical charm and modern beauty, and integrate them into the overall design of the store.
Project Duration: The project started in Beijing in January 2024 and was completed in Beijing in February 2024
Operation Flow: Applying the architectural graphics and patterns of Ba Gong's house to store spaces and extended products to form a unified visual system can enhance the overall brand identity. By designing visual processing, historical culture is presented in an intuitive form, conveying unique aesthetic values. The design is based on classical aesthetics and historical culture, combined with modern design language, retaining traditional charm while conforming to contemporary aesthetics, thus attracting more consumers' attention and recognition.
Team Members: Original designer ：Wu Yao
Illustration designer: Zhang yuchen
Illustration designer: Xie boxing
Graphic designer:Tan zhen
Graphic designer: Tang wenhu
Graphic designer: Zheng ziyang
3D designer:Liao hao