Heyday Center Hoʻokumu Waihona ʻOihana by Sha Feng and Jiayi Lu

Heyday Center Hoʻokumu Waihona ʻOihana by Sha Feng and Jiayi Lu is a highly esteemed winner of the very prestigious 2025 A' Design Award Hao in Hoʻolālā Kiʻi, Kiʻi Paʻi a me Kamaʻilio ʻIke Competition Category.

HaoKiʻi· 2025

Heyday Center Hoʻokumu Waihona ʻOihana

by Sha Feng and Jiayi Lu

Client: HEYDAY Center

A' Design Award Hao Winner in Kiʻi Category

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Verified Award Winner

Verify Award Status for #170737

View at A' Design Award Press Release Award Badge

Colors

The Design

About Heyday Center Hoʻokumu Waihona ʻOihana

ʻO Heyday Center kahi hoʻokumu waihona ʻoihana i hana ʻia no kahi kikowaena hoʻomaʻamaʻa e hāʻawi ana i nā lawelawe hana kinoea, hoʻōla hou, a me ke kākoʻo aʻo ma nā ʻāina ʻē. Ua hana ʻia ka hōʻailona ma ke ʻano he hae e piʻi ana, kahi hōʻailona e hōʻike ana i ka holomua mau a me ka hoʻomaikaʻi pono iā iho. Ua kūkulu ʻia ka huapalapala H mai nā kiʻi ʻelua like o ka helu ʻekahi, i hoʻonoho ʻia ma ke ʻano maikaʻi a me ke ʻano ʻole, e hōʻike ana i ka hōʻea ʻana i kahi piko. Hoʻohana ʻia ke kala uliuli ma ke ʻano he kala nui e hōʻike ai i ka noʻonoʻo pono, ke akamai ʻoihana, a me ka mālie. Hōʻike ka hoʻokumu waihona i ke ʻano hana kūʻai i kūkulu ʻia ma luna o ka ʻikepili o ke kikowaena.

The Recognition

About the A' Design Award Hao

Ua lanakila ka hoʻolālā Heyday Center Hoʻokumu Waihona ʻOihana i ka A' Design Award Hao, he ʻike hoʻohanohano i hāʻawi ʻia i nā hoʻolālā maikaʻi e hoʻokō ana i nā koi ʻoihana a ʻoihana hana i manaʻo ʻia mai nā mea hoʻokumu i hana maikaʻi ʻia. Hōʻike nā lanakila Hao i ka mākau nui, ka loea kiʻekiʻe, ka ʻike akamai a me ka hiki hana noʻeau o ka poʻe i hana iā lākou. Manaʻo ʻia ʻo ka hoʻolālā Heyday Center Hoʻokumu Waihona ʻOihana he mea hoʻokumu i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia e pono a hou. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Hao e hoʻohui ana i nā hana maikaʻi loa o ka ʻoihana a loaʻa nā ʻano ʻenehana mākaukau i hui pū ʻia me ka ʻike hana a me ka makakoho. Mahalo ʻia ka hoʻolālā Heyday Center Hoʻokumu Waihona ʻOihana no kona nānā pono a ua hoʻolālā ʻia e hāʻawi i nā hoʻomaikaʻi ola e kōkua ai i ka hana ʻana i ka honua i wahi maikaʻi aku.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: HEYDAY is a training center founded by a team of national team physical coaches, sports marketers and professional athletes. It focuses on data-based professional sports performance, sports rehabilitation and international sports specialization. It provides one-stop sports performance, rehabilitation and study abroad support services to high-end customers, young sports study abroad groups and customers with rehabilitation needs.
Tags: Branding, Corporate Identity, Sports, Fitness
Design Challenge: The logo of HEYDAY Center is an upward flag, symbolizing the sports spirit of continuous progress and self-breakthrough.
Research: The H in the logo is composed of a symmetrical positive and negative number "1", which means reaching the peak. Blue represents rationality, professionalism and calmness, representing that HEYDAY Peak Fitness Center always uses professional data and the right way to reach the "peak".
Inspiration: The logo of HEYDAY Performance Center is a rising flag, symbolizing the sports spirit of continuous upward progress and self-breakthrough. The H in the logo is composed of a symmetrical positive and negative number "1", implying reaching the peak. Blue represents rationality, professionalism and calmness, representing that HEYDAY Performance Center always uses professional data and the right way to reach the "peak".
Project Duration: The project started in October 2024 in Suzhou, China and finished in December 2024 in Guangzhou, China.
Team Members: Creative Director：Sha Feng, Art Director: Jiayi Lu and Graphic Design: Lu Xiao.

Read the Press Release