Powerbuilding Hōʻike Waihona by Anton Bukoros

Powerbuilding Hōʻike Waihona by Anton Bukoros is a highly esteemed winner of the very prestigious 2025 A' Design Award Keleawe in Hoʻolālā Kiʻi, Kiʻi Paʻi a me Kamaʻilio ʻIke Competition Category.

KeleaweKiʻi· 2025

Powerbuilding Hōʻike Waihona

by Anton Bukoros

A' Design Award Keleawe Winner in Kiʻi Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Powerbuilding Hōʻike Waihona

ʻO PowerBuilding he papahana hoʻoikaika kino mai Nuioka mai e hui pū ana i ka ʻepekema a me ka hoʻomaʻamaʻa. Ua kūkulu ʻia ka ʻōnaehana ʻike maka ma nā māhele kiʻi: hōʻike nā pōʻai i ka meaʻai, hōʻailona nā nikoniko i ke ola, a kū nā laina pololei no ka ikaika. Hui pū ʻia ʻelua ʻano kikokikona ma ka hoʻolālā ʻana: he kikokikona kikohoʻe ʻōkihi like a me kekahi ʻano koʻikoʻi, e hōʻike ana i ka mana. ʻO ka papa waihoʻoluʻu he hoʻololi mai ka ʻulaʻula a hiki i ka polu, e kōkua ana i ka waihona e kū kilakila ana mai nā hoʻonā maʻamau ma ka ʻoihana hoʻoikaika kino o ʻAmelika Hui Pū ʻIa. ʻO ka hopena he hōʻike waihona ʻike maka hui pū, hiki ke hoʻolaha ʻia ma nā ʻāpana kikohoʻe a me ka palapala paiia.

The Recognition

About the A' Design Award Keleawe

Ua lanakila ka hoʻolālā Powerbuilding Hōʻike Waihona i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Powerbuilding Hōʻike Waihona he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā Powerbuilding Hōʻike Waihona i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: PowerBuilding is a fitness project based in New York, with a mission to integrate science and strength training. It includes a physical gym space, a mobile application, personal trainers, and more. The core focus lies in tracking workouts, health status, and nutrition using data-driven methods to provide personalized recommendations.

As a result, the visual identity emphasizes graphics that represent these three pillars: circles symbolize nutrition, zigzag lines reflect health, and straight lines stand for strength training. Two contrasting typefaces were combined — a bold, extended grotesque to convey power and stability, and a monospaced, tech-inspired font to highlight the scientific approach. The client insisted on using red and blue colors; however, these were already widely used across the U.S. fitness market. The proposed solution was to apply a gradient — a graphic technique that distinguishes PowerBuilding from its competitors. The outcome is a cohesive digital and brand identity.
Tags: Identity, Logo, Sport, Brand Identity
Production Technology: Digital printing
Design Challenge: A thorough analysis was conducted during the development of the project, including market and competitor research. In-depth interviews were held with representatives of the target audience to explore their needs, pain points, and challenges. This process helped shape a cohesive and relevant visual identity, along with compelling copy for effective communication.
Research: During the project, research was conducted on the client’s business, its market, competitors, and target audience. The goal was to identify unique characteristics that could serve as the foundation for building a recognizable brand identity. The research included desk research and interviews. Participants included business owners and respondents (potential users of the business). The results revealed insights and pain points of athletes, which formed the basis for the brand messaging and communication design. The visual identity was also developed based on these findings.
Inspiration: PowerBuilding was inspired by a scientific, data-driven approach to training that combines research with athletic performance. Its visual identity is grounded in laboratory aesthetics, symbolizing experimentation and precision. Inspiration was drawn from technological interfaces, superhero films, and space exploration to make the project both functional and engaging.
Project Duration: This project began in November 2020 and was completed in January 2021. The work was carried out in Kyiv, Ukraine. The customer was located in New York, USA.
Operation Flow: My project is a brand identity. It provides direct value both to the business owner and the company’s clients.
For the business, it helps communicate meaning and key messages, attract attention, and stand out from competitors.
For users, the brand identity ensures clear and high-quality delivery of relevant and important information.
Team Members: Anton Bukoros
Image Credits: Image #1: Photographer Lorenzo Fattò Offidani (Unsplash Free to use), Variations, 2020. ]
Image #2, It is free to use mock up (photorealistic graphic design)
Image #3, It is free to use mock up (photorealistic graphic design)
Image #4: Photographer Anton Bukoros
Image #5: Photographer Anton Bukoros