Sawamura Award 2024 Kiʻi Kumu Hanana na Takuma Tahara

ʻO Sawamura Award 2024 Kiʻi Kumu Hanana na Takuma Tahara he mea lanakila hanohano loa o ka 2025 A' Design Award Kala ma ka Māhele Hoʻokūkū Hoʻolālā Kiʻi, Kiʻi Paʻi a me Kamaʻilio ʻIke.

KalaKiʻi· 2025

Sawamura Award 2024 Kiʻi Kumu Hanana

na Takuma Tahara

Mea Kūʻai: SAWAMURA Inc.

Mea Lanakila A' Design Award Kala ma ka Māhele Kiʻi

65,571

Mea Lanakila i Hōʻoia ʻIa

Hōʻoia i ke Kūlana Makana no #171707

Nānā ma A' Design Award Hoʻolaha Nūhou Hōʻailona Makana

Nā Waihoʻoluʻu

Ka Hoʻolālā

E Pili Ana iā Sawamura Award 2024 Kiʻi Kumu Hanana

He kiʻi kumu ʻo Sawamura Award 2024 i hana ʻia no kekahi hanana ʻoihana no nā limahana hou, i mālama ʻia ma kahi hale keaka Kabuki kuʻuna ma Kyoto, Iapana. ʻO ke kumuhana o ka hanana, ʻo ia ka moʻomeheu kuʻuna a me ka hoʻokumu hou ʻana. Ua kaha ʻia nā hua palapala o ka huaʻōlelo KABUKU me nā ʻano kaha hua like ʻole, no laila e lawelawe kēlā me kēia hua ma ke ʻano he hua palapala a he kiʻi kaha pū kekahi. Ua hui pū ʻia nā waihoʻoluʻu a me nā lau kuʻuna Kepanī i lawe ʻia mai ka hale keaka me kahi papa waihoʻoluʻu hou. Ua hoʻohana ʻia ke kiʻi kumu ma nā palapala hōʻoia, nā palapala kono i hana ʻia me he mau likiki hōʻike lā, nā sila a me ka hoʻolaha ʻana, e hāʻawi ana i ka hanana i kahi hiʻohiʻona lokahi.

Ka Hoʻomaikai

E Pili Ana i ka A' Design Award Kala

Ua lanakila ka hoʻolālā Sawamura Award 2024 Kiʻi Kumu Hanana i ka A' Design Award Kala, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kiʻekiʻe loa, nani a kupaianaha. He mau hana ʻālohilohi loa a hana noʻeau nui nā lanakila Kala e hōʻike ana i ka loea, ka makakoho a me ka ʻoi aku o ka noʻonoʻo o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Sawamura Award 2024 Kiʻi Kumu Hanana he hana kupaianaha, kūlana ʻoi aku, ʻoihana kiʻekiʻe a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Kala he mea hoʻokumu kūpono loa, mahalo ʻia e hāʻawi i ka pōmaikaʻi a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. He mea i ʻeleu ʻia e nā mea he nui ka hoʻolālā Sawamura Award 2024 Kiʻi Kumu Hanana e hoʻāla i ka makemake, lawe mai i nā manaʻo maikaʻi a hoʻāla i ka kamahaʻo a me ka mahalo.

Ma Hope o ka Hoʻolālā

ʻEke Nūhou

Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.

Nā ʻAno Kūʻokoʻa: Key visual for an event for new employees at SAWAMURA Inc. The event held at the traditional Minami-za theater in Kyoto. The unique feature of this key visual is that it synchronizes with the characteristics of the venue (Kabuki). This key visual was displayed in the client's office and at the venue, and was also used on the award certificates, social media publicity, press release, and invitations (like show tickets). The uniformity of the visuals increased the motivation of those involved in the event and heightened the excitement of the event.
Nā Ana a me ka Hoʻopili: Key visual: W728mm x H1030mm
Invitation: W20mm x H76mm
Seal: Diameter 40mm
Certificate of commendation: W210mm x H297mm
Nā Lepili: Key visual, Japanese, tradition, innovation
ʻEnehana Hana: Adobe Illustrator CC
Pilikia Hoʻolālā: The most difficult part was the color scheme. I had never used so many colors at once in my previous work, so I tested and proposed several patterns.
To refine the design, it is better not to use too many colors, but since it was decided that each winner would use different colors and patterns, I had no choice but to use many colors.
It was difficult to balance traditional Japanese colors with a color scheme that felt new.
Noiʻi: I wanted to incorporate the actual Kabukiza theatre into the design, so I worked with the client to research the venue, looked into Kabuki itself, and studied traditional Japanese colour schemes. I incorporated patterns used in the actual Kabukiza theatre and objects used in its architecture into the design. I also fused elements that feel innovative.
Hoʻoulu Manaʻo: The event theme was "KABUKU". It is close in meaning to "cut a dash". The alphabet of "KABUKU" was designed using various typography. These pieces function both as typography and as illustrations. They are both alphabetical and kabuki (Minamiza is a traditional Japanese kabuki venue) illustrations. "KABUKU" also means "playful behavior." The alphabet to look like a different motif. The event also has the sub-concept of tradition and innovation, the color scheme was chosen to evoke a feeling of traditional Japanese style combined with newness.
Ka Lōʻihi o ka Papahana: The project was held at Minamiza, Kyoto, Japan on March 29, 2024
Kaʻina Hana: This key visual not only serves as a formal announcement design within the concept, but also incorporates elements of traditional Japanese Kabuki visually. It can convey the meaning of the event's theme, "Tradition and Innovation," in a broader and deeper sense to new employees who participate in the event.
Nā Kuleana Kiʻi: #All Creator Takuma Tahara