House of Smaragd Pahu Advent by Rilind Hoxha and Haris Murich is a highly esteemed winner of the very prestigious 2025 A' Design Award Keleawe in Hoʻolālā Lako Makana Competition Category.
KeleaweLako Makana· 2025
House of Smaragd Pahu Advent
by Rilind Hoxha and Haris Murich
Client: Smaragd 1969 / Why Agency
A' Design Award Keleawe Winner in Lako Makana Category
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The Design
About House of Smaragd Pahu Advent
ʻO ka Pahu Kanikala Advent o House of Smaragd he pahu helu lā i hoʻonohonoho ʻia, hana ʻia mai ka pepa mālama honua a me nā mea hoʻomau, a ua hoʻolālā ʻia no ka hoʻohana hou pinepine ʻana. Aia ma loko ʻehā mau mea mikini i pūʻolo pakahi ʻia, kēlā me kēia i hoʻopaʻa ʻia ma nā wahi kaʻawale. Hiki ke hoʻoholo hou ʻia a me ka hoʻohana hou ʻia ka pūʻolo, e hoʻemi ana i ka hopena ʻino ma ka honua. Hāʻawi ka hoʻolālā pahu i ke komo mālama ʻia i kēlā me kēia wahi, e mālama ana i ka mea kāhāhā a e pale ana i nā mea.
The Recognition
About the A' Design Award Keleawe
Ua lanakila ka hoʻolālā House of Smaragd Pahu Advent i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā House of Smaragd Pahu Advent he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā House of Smaragd Pahu Advent i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- House of Smaragd Advent Calendar is a structured countdown box made from ecological paper and sustainable materials, designed for repeated use. It contains four individually packaged jewelry pieces, each secured in separate compartments. Packaging is recyclable and reusable, reducing environmental impact. The box design allows for controlled access to each compartment, maintaining the element of surprise while keeping the items protected.
- Dimensions & Packaging
- 164x164x42mm, Gold plated & ecologically colored recycled paper.
- Tags
- Christmas, Advent, Gifts, Jewelry, Marketing, Packaging.
- Production Technology
- Sketched and Produced in Adobe Illustrator. Print execution done by hand.
- Design Challenge
- The hardest part was what the theme of the advent box was gonna be.
The first themes were including miracles and surprises, but then we opted for a royalty like direction, for example House of Tudor.
The second hardest part was creating an unique blueprint for the box, which was largely assisted by the production facility. - Research
- The research was mostly done online with some physical inspiration from vintage advent boxes found on flea markets.
- Inspiration
- The advent box takes inspiration from vintage advent boxes, incorporating a classic multi-compartment structure that enhances the anticipation of weekly reveals. Traditional advent calendars featured individually sealed sections, a concept replicated here with four separate compartments, each containing a unique jewelry piece.
- Project Duration
- The project piloted in 2023 for the 2024 season, and an initial prototype was released in limited quantities. The final presented version was produced in November 2024, and released on the 9th of December 2024. Production was primarily in Why Agency offices, while execution was done by AJ-Graf Matbaa in Skopje. The product was available for sale online and physically in the Smaragd stores in Skopje.
- Operation Flow
- The front part is opened and there are four boxes inside, which are removable. Each of the boxes contains a piece of jewelry.
- Team Members
- Rilind Hoxha - Executive Direction & Production
Haris Murich - Creative Direction - Image Credits
- Filip Shutarov
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