ʻO Altavita Hana Nui: Hoʻolālā ʻano Hōʻike Maka na Roozbeh Mashhadizadeh he mea lanakila hanohano loa o ka 2026 A' Design Award Hao ma ka Māhele Hoʻokūkū Hoʻolālā Kiʻi, Kiʻi Paʻi a me Kamaʻilio ʻIke.
HaoKiʻi· 2026
Altavita Hana Nui: Hoʻolālā ʻano Hōʻike Maka
Mea Kūʻai: Altavita
Mea Lanakila A' Design Award Hao ma ka Māhele Kiʻi
Mea Lanakila i Hōʻoia ʻIa
Hōʻoia i ke Kūlana Makana no #173445Ka Hoʻolālā
E Pili Ana iā Altavita Hana Nui: Hoʻolālā ʻano Hōʻike Maka
Book Text: ʻO Altavita he ʻano hōʻike maka i hoʻolālā ʻia no kahi hui hoʻolālā kūkulu hale o loko a me ke kapena pahu hoʻopaʻa ponoʻī. Ua hoʻoulu ʻia e ka noʻonoʻo hoʻolālā kūkulu, ua kūkulu ʻia ka hōʻailona ma luna o kahi hoʻonohonoho geometric isometric e kuhikuhi ana i ka lewa, ka home, a me nā puka komo me ka hilinaʻi ʻole ʻana i nā kiʻi maoli. Hoʻohui ka ʻōnaehana hōʻike maka i ka mōakāka, ka hoʻonohonoho, a me ka maʻalahi, e hana ana i kahi ʻōlelo maka kūʻokoʻa hiki ke hoʻohana mau ʻia ma nā pepa palapala, ka ʻeke wahī, a me nā kamaʻilio ʻana o ka brand.
Ka Hoʻomaikai
E Pili Ana i ka A' Design Award Hao
Ua lanakila ka hoʻolālā Altavita Hana Nui: Hoʻolālā ʻano Hōʻike Maka i ka A' Design Award Hao, he ʻike hoʻohanohano i hāʻawi ʻia i nā hoʻolālā maikaʻi e hoʻokō ana i nā koi ʻoihana a ʻoihana hana i manaʻo ʻia mai nā mea hoʻokumu i hana maikaʻi ʻia. Hōʻike nā lanakila Hao i ka mākau nui, ka loea kiʻekiʻe, ka ʻike akamai a me ka hiki hana noʻeau o ka poʻe i hana iā lākou. Manaʻo ʻia ʻo ka hoʻolālā Altavita Hana Nui: Hoʻolālā ʻano Hōʻike Maka he mea hoʻokumu i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia e pono a hou. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Hao e hoʻohui ana i nā hana maikaʻi loa o ka ʻoihana a loaʻa nā ʻano ʻenehana mākaukau i hui pū ʻia me ka ʻike hana a me ka makakoho. Mahalo ʻia ka hoʻolālā Altavita Hana Nui: Hoʻolālā ʻano Hōʻike Maka no kona nānā pono a ua hoʻolālā ʻia e hāʻawi i nā hoʻomaikaʻi ola e kōkua ai i ka hana ʻana i ka honua i wahi maikaʻi aku.
Ma Hope o ka Hoʻolālā
ʻEke Nūhou
Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.
- Nā ʻAno Kūʻokoʻa
- The Altavita Visual Branding project explores the use of architectural logic in graphic design. The logo is constructed with an isometric geometric form that symbolizes transition and invitation. The design reflects architectural depth while preserving clarity and simplicity. The vertical composition emphasizes order and proportion, while the red, black and gray palette communicates strength, precision and neutrality. The identity system extends across stationery, packaging and digital media, ensuring consistency and recognition.
- Nā Ana a me ka Hoʻopili
- Delivered as vector files in AI, PDF and EPS formats in both RGB and CMYK. The logo was designed on a scalable 1:1 square grid. Print applications include A4 letterhead 210 x 297 mm, business cards 90 x 55 mm, envelopes 110 x 220 mm, and notepads 148 x 210 mm. The modular system ensures reliable use across different scales and materials.
- Nā Lepili
- Brand Identity, Minimal Logo, Geometric Design, Custom Typography, Interior Design Branding, Creative Direction, Clean Layout
- ʻEnehana Hana
- The design was developed through hand drawn sketches and refined digitally in Adobe Illustrator as vector artwork. Materials were produced mainly by offset and digital printing, using spot colors red and black together with CMYK applications. Deliverables included letterheads, envelopes, folders, notepads, cards, calendars, and a custom portfolio box. The process emphasized scalability and adaptability across formats.
- Pilikia Hoʻolālā
- The research was exploratory, aiming to link architecture with branding. Methods included client briefing sessions, custom questionnaires to gather expectations and preferences, and analysis of isometric forms and competitors. Tools included sketching and digital modeling. The result was a premium identity aligned with the client vision and grounded in architectural depth.
- Noiʻi
- The research was exploratory, aiming to link architecture with branding. Methods included client briefing sessions, a custom questionnaire to gather expectations and preferences, and analysis of isometric forms and competitors. Tools included sketching and digital modeling. The result was a spatial, premium identity aligned with the client’s vision
- Hoʻoulu Manaʻo
- The project is inspired by architectural construction drawings and the isometric perspective, which create a sense of transition, movement and invitation. The aim was to translate structural precision into a minimal and timeless visual identity.
- Ka Lōʻihi o ka Papahana
- The project started in June 2022 in Tehran and was completed in three weeks. All stages of the process, including concept development, client feedback, and final delivery, were carried out locally in Tehran.
- Kaʻina Hana
- The identity interacts with users across printed and digital touchpoints, including letterheads, cards, packaging, and screens. The consistent vertical logo placement builds recognition and familiarity. The isometric structure captures attention, while the color and layout enhance clarity. The result is a trustworthy presence with a strong and minimal visual language.
- Nā Kuleana Kiʻi
- Image #1: Designer Roozbeh Mashhadizadeh, Altavita Logo Design - Primary Version, 2022.
Image #2: Designer Roozbeh Mashhadizadeh, Stationery Set, Letterhead and Card, 2022.
Image #3: Designer Roozbeh Mashhadizadeh, Stationery Set, Envelope and Notepad, 2022.
Image #4: Photographer Roozbeh Mashhadi Zadeh, Folder and Products Catalogue, 2022.
Image #5: Designer Roozbeh Mashhadizadeh, Flyer and Digital Portfolio Pack, 2022.
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