Top Toy Ka Hoʻolālā Loko o ka Hale Kūʻai Hōʻailona Nui by Li Xiang

Top Toy Ka Hoʻolālā Loko o ka Hale Kūʻai Hōʻailona Nui by Li Xiang is a highly esteemed winner of the very prestigious 2026 A' Design Award Kala in Hoʻolālā Loko Hale a me Hōʻike Competition Category.

KalaLoko Hale· 2026

Top Toy Ka Hoʻolālā Loko o ka Hale Kūʻai Hōʻailona Nui

by Li Xiang

Client: Top Toy

A' Design Award Kala Winner in Loko Hale Category

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Verified Award Winner

Verify Award Status for #174271

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Top Toy Ka Hoʻolālā Loko o ka Hale Kūʻai Hōʻailona Nui

ʻO Top Toy ka hoʻolālā loko o kekahi hale kūʻai hōʻailona nui honua e kū ana ma ke alanui ʻo Nanjing Hikina ma Shanghai. Hoʻohana ka hale kūʻai i ka ʻōlelo ākea like me ka pāʻani i hoʻoulu ʻia e ka hoʻopili ʻana o nā mea pāʻani a me nā mīkini pāʻani kahiko. Hoʻomanaʻo ka ʻaoʻao mua o ka hale i kahi pahu hoʻopili aniani, a ua hoʻonohonoho ʻia nā anuʻu e like me nā pae pāʻani. ʻO nā wahi kiʻi kanaka waihoʻoluʻu, nā wahi kope a me nā pōhaku kūkulu e hana i nā hiʻohiʻona e alakaʻi ai i ka ʻimi noiʻi. Kākoʻo ke kūkulu ʻāpana a me nā waihoʻoluʻu ikaika i ke kumuhana leʻaleʻa. Manaʻo ka hoʻolālā e hoʻolilo i ke kūʻai kino i mea launa a hoʻopili naʻau no nā malihini o nā makahiki a pau.

The Recognition

About the A' Design Award Kala

Ua lanakila ka hoʻolālā Top Toy Ka Hoʻolālā Loko o ka Hale Kūʻai Hōʻailona Nui i ka A' Design Award Kala, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kiʻekiʻe loa, nani a kupaianaha. He mau hana ʻālohilohi loa a hana noʻeau nui nā lanakila Kala e hōʻike ana i ka loea, ka makakoho a me ka ʻoi aku o ka noʻonoʻo o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Top Toy Ka Hoʻolālā Loko o ka Hale Kūʻai Hōʻailona Nui he hana kupaianaha, kūlana ʻoi aku, ʻoihana kiʻekiʻe a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Kala he mea hoʻokumu kūpono loa, mahalo ʻia e hāʻawi i ka pōmaikaʻi a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. He mea i ʻeleu ʻia e nā mea he nui ka hoʻolālā Top Toy Ka Hoʻolālā Loko o ka Hale Kūʻai Hōʻailona Nui e hoʻāla i ka makemake, lawe mai i nā manaʻo maikaʻi a hoʻāla i ka kamahaʻo a me ka mahalo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Top Toy global flagship store in Shanghai redefines retail with gamified spatial design, turning shopping into immersive play. Inspired by toy packaging and retro consoles, it blends modular construction, bold colors, and IP interaction to spark cross-generational resonance. The design enhances visual impact, streamlines exploration, and fosters emotional engagement — transforming a store into a spatial game world.
Tags: interior, retail
Research: On Nanjing East Road, which represents a typical urban block, Top Toy’s first global flagship store in Shanghai infuses the commercial atmosphere with a sense of ease and humor through the spontaneity of play. This breaks away from the stern and rigid nature of traditional commercial architecture and creates a relaxing and delightful interactive space for consumers using a gamified spatial language. As the first flagship project in the brand's global strategy, the store not only serves as a pioneering initiative but also undertakes the mission of driving commercial innovation through design and reshaping the consumer experience.

Grounded in keen commercial insights, the designer integrates the concept of "gamification" throughout the spatial design, creating an immersive space that is both a benchmark for the brand and forward-looking in its commercial approach. This provides a new solution for the transformation and emotional upgrade of physical retail.
Inspiration: Inspired by the aesthetics of classic gaming consoles and the joy of play, the design draws on collective memories across generations. It reimagines the gaming world into a tangible experience, blending nostalgia, youth culture, and IP narratives. The aim was to emotionally reconnect users to the physical retail space, and create an interactive, story-rich, gamified journey for all ages.
Project Duration: The project is located on Nanjing East Road, one of Shanghai’s most iconic commercial streets, and officially opened to the public in January 2025 as the brand’s first global flagship.
Operation Flow: The space invites people to explore like players in a game. From entering the “blister package” façade to navigating staircases like game levels, each area is a scene with missions and rewards. Colorful IP zones, coffee spots, and building blocks create moments of discovery. It feels playful and intuitive—visitors don’t just shop, they play, connect, and remember.
Image Credits: SFAP