94Hilook Ka Hoʻolālā Hōʻailona ʻOihana na Eason Liu and Elvis Ku

ʻO 94Hilook Ka Hoʻolālā Hōʻailona ʻOihana na Eason Liu and Elvis Ku he mea lanakila hanohano loa o ka 2026 A' Design Award Keleawe ma ka Māhele Hoʻokūkū Hoʻolālā Kiʻi, Kiʻi Paʻi a me Kamaʻilio ʻIke.

KeleaweKiʻi· 2026

94Hilook Ka Hoʻolālā Hōʻailona ʻOihana

na Eason Liu and Elvis Ku

Mea Kūʻai: DaDao International Brand Research & Design Institute

Mea Lanakila A' Design Award Keleawe ma ka Māhele Kiʻi

8,173

Mea Lanakila i Hōʻoia ʻIa

Hōʻoia i ke Kūlana Makana no #174826

Nānā ma A' Design Award Hoʻolaha Nūhou Hōʻailona Makana

Nā Waihoʻoluʻu

Ka Hoʻolālā

E Pili Ana iā 94Hilook Ka Hoʻolālā Hōʻailona ʻOihana

He ʻōnaehana hōʻailona ʻoihana ʻo 94HiLook i hana ʻia no kahi hale kūʻai hui e hoʻohui ana i ka hale kūʻai meaʻai i wae maikaʻi ʻia, kahi hale ʻaina yakiniku a me kahi pā kope. Hoʻohui ka hōʻailona i nā kiwi pipi kāne, ka huelo iʻa a me ka helu 94 e hōʻike ai i ka wae ʻana o nā huahana mai ka ʻāina a me ke kai. Ua hoʻoulu ʻia ka pālete ʻulaʻula a ʻeleʻele e ka ipu lako Kepanī, me ke gula, ka polū a me ka hina māmā ma ke ʻano he mau waihoʻoluʻu kākoʻo. E kuhikuhi ana ka hoʻolālā i ka ʻuhane hana lima o ka Mākeke ʻo Tsukiji ma Tokyo. Hoʻohana nā lula hoʻonohonoho modular i ka hōʻailona ma nā hōʻailona kuhikuhi, nā pahu hoʻoili, ke alo o ka hale kūʻai a me ka pāpaho pūnaewele.

Ka Hoʻomaikai

E Pili Ana i ka A' Design Award Keleawe

Ua lanakila ka hoʻolālā 94Hilook Ka Hoʻolālā Hōʻailona ʻOihana i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā 94Hilook Ka Hoʻolālā Hōʻailona ʻOihana he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā 94Hilook Ka Hoʻolālā Hōʻailona ʻOihana i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.

Ma Hope o ka Hoʻolālā

ʻEke Nūhou

Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.

Nā ʻAno Kūʻokoʻa: The brand's core principles are "Freshness, Quality, Trendiness". CI Design focuses on the integrated application of cultural translation, incorporating the cultural atmosphere and artisan spirit of Tokyo's Tsukiji Market. The visual core combines bull horns and a fish tail with the numeral "94", symbolizing the brand's dedication to professional product selection and culinary craftsmanship, while the primary color scheme uses red and black inspired by Japanese lacquerware.
Nā Ana a me ka Hoʻopili: This is a non-physical identity system comprising logo design, brand color palette, typography, and modular layout rules. It is applied across digital and physical channels, including storefront facade, signage, packaging, and social media.
Nā Lepili: CIS Design, Logo Design, Dadao, Taiwan, 94HiLook
ʻEnehana Hana: The logo combines bull horns, a fish tail, and the number 94, symbolizing expertise in curating products from both land and sea. Inspired by traditional Japanese lacquerware, the red and black color scheme highlights meat in the supermarket and fire in the yakiniku area, creating both cultural depth and visual impact. Supporting colors such as gold, blue, and light gray add diversity and reflect the lively spirit of Tsukiji Market. The building facade takes cues from Japanese fabric door curtains, continuing the red and black palette.
Pilikia Hoʻolālā: Positioned as a community supermarket, the space encourages inclusivity through coffee gatherings, curated product displays, and yakiniku dining, fostering connections among diverse users. Digital menus reduce paper waste, and multilingual visuals improve access to information. The overall design merges modular visual identity with spatial planning to reflect the brand belief that good design supports sustainability. This system builds emotional ties with customers, promoting thoughtful choices in buying and eating, while supporting local brands and responsible food culture.
Noiʻi: The brand is renamed as 94HiLook. In Chinese semantics, this name intuitively evokes fresh meat products and is also chosen considering the aesthetic balance of the font strokes. The design incorporates the owner's aspiration for the cultural experience of Tsukiji Market and translates the brand's meticulous, refined traits, corresponding to the artisan spirit, into visual vocabulary. This allows customers to personally participate in the journey of ingredients, from selection and preparation to enjoyment, and review their food choices through the experience.
Hoʻoulu Manaʻo: The founder of 94HiLook leveraged their professional chef background and years of experience in live streamed product selection to create a hybrid store combining Japanese yakiniku, a supermarket, and a coffee bar. The initial purpose of the brand refresh was to enhance the quality of the pickup store and transform it into a hybrid supermarket, restaurant operation. This was ultimately refined into an upscale curated supermarket combined with individual yakiniku and a coffee bar.
Ka Lōʻihi o ka Papahana: The project finished in 2025 in Taiwan.
Kaʻina Hana: The modular identity system prioritizes clarity and a defined information hierarchy, ensuring effective communication. It integrates online and offline channels according to brand needs, enabling the team to operate efficiently using standardized guidelines. The rebrand to 94HiLook uses "94", which phonetically resembles meaning "just is" in Chinese, to directly convey the brand message. Geometric subsidiary patterns streamline promotional material production, using orderly aesthetics to balance vibrant product colors, enhancing marketing flexibility and efficiency.