Coffee Machine Nā Pepa Hōʻikeʻike Kiʻi Nui by Edward Lu

Coffee Machine Nā Pepa Hōʻikeʻike Kiʻi Nui by Edward Lu is a highly esteemed winner of the very prestigious 2026 A' Design Award Hao in Hoʻolālā Kiʻi, Kiʻi Paʻi a me Kamaʻilio ʻIke Competition Category.

HaoKiʻi· 2026

Coffee Machine Nā Pepa Hōʻikeʻike Kiʻi Nui

by Edward Lu

Client: Lumine

A' Design Award Hao Winner in Kiʻi Category

4,860

Verified Award Winner

Verify Award Status for #175312

View at A' Design Award Press Release Award Badge

Colors

The Design

About Coffee Machine Nā Pepa Hōʻikeʻike Kiʻi Nui

He pūʻulu pepa hōʻikeʻike kiʻi nui ʻo Coffee Machine i hana ʻia no kekahi ʻano mīkini kope. Ke haʻalele nei nā pepa hōʻikeʻike mai nā kiʻi o ke ʻano nohona hoʻomaha i maʻa mau i ka hoʻolaha ʻana i nā mīkini kope, a ke kālele nei i ka hoʻoilina kahiko a me ka ʻenekinia Kelemānia. Hoʻohui kekahi kukuna mālamalama i ka wā i hala me kēia manawa ma kēlā me kēia hiʻohiʻona. Hāʻawi ʻia nā ʻano huahana ʻehā i nā kumumanaʻo ʻehā: nā ʻāpana ʻoihana, nā mea hou ʻenehana, nā wahi kaulana o ka honua, a me nā mea kupanaha ʻenekinia. He mau hōʻailona kiʻi nā niho wili, nā ʻāpana kelepona uila, nā hale kūkulu liʻiliʻi, a me nā hōkūhele o ka lewa. Ua kūkulu ʻia a hoʻopuka ʻia nā hiʻohiʻona ma ka polokalamu 3D.

The Recognition

About the A' Design Award Hao

Ua lanakila ka hoʻolālā Coffee Machine Nā Pepa Hōʻikeʻike Kiʻi Nui i ka A' Design Award Hao, he ʻike hoʻohanohano i hāʻawi ʻia i nā hoʻolālā maikaʻi e hoʻokō ana i nā koi ʻoihana a ʻoihana hana i manaʻo ʻia mai nā mea hoʻokumu i hana maikaʻi ʻia. Hōʻike nā lanakila Hao i ka mākau nui, ka loea kiʻekiʻe, ka ʻike akamai a me ka hiki hana noʻeau o ka poʻe i hana iā lākou. Manaʻo ʻia ʻo ka hoʻolālā Coffee Machine Nā Pepa Hōʻikeʻike Kiʻi Nui he mea hoʻokumu i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia e pono a hou. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Hao e hoʻohui ana i nā hana maikaʻi loa o ka ʻoihana a loaʻa nā ʻano ʻenehana mākaukau i hui pū ʻia me ka ʻike hana a me ka makakoho. Mahalo ʻia ka hoʻolālā Coffee Machine Nā Pepa Hōʻikeʻike Kiʻi Nui no kona nānā pono a ua hoʻolālā ʻia e hāʻawi i nā hoʻomaikaʻi ola e kōkua ai i ka hana ʻana i ka honua i wahi maikaʻi aku.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The history of coffee machines dates back to the early 1900s. The theme of the visuals is the conveyance of German engineering excellence and its enduring legacy spanning over a hundred years.

To make the products stand out, the design diverged from the conventional communication approach that emphasizes a leisurely lifestyle, commonly seen in coffee maker promotions, by focusing on creativity rooted in the long-standing heritage and distinctive German engineering excellence.
Dimensions & Packaging: The original posters were designed at 3634px x 2045px, 72 dpi.
Tags: Graphic Design, Key Visual, Advertisement Design, Poster
Production Technology: The scene is built and rendered in 3D softwares including 3DS and Rhino, and refined in Photoshop.
Design Challenge: The most challenging part was balancing the products' heritage with a modern, youthful expression and conveying the core product value precisely through visual metaphors.

The challenge lies in striking a balance between technical precision (e.g., chip structure) and emotional appeal (e.g., "world flavors") to fulfill both functional and cultural expectations of coffee machine users.
Research: Through research on varieties of coffee from around the world, we gained a deeper understanding of coffee and its machines. This allowed us to categorise four series into four unique themes: industrial components, technological innovations, global landmarks, and engineering marvels, infusing each line with a distinct identity while effectively differentiating their features and tiers.
Inspiration: The visual concept features a beam of light stretching from the past to the present, connecting history with modernity.

EQ300 transitions from ancient mechanics to today's refined craftsmanship.

EQ500 evolves from early integrated circuits to modern chips.

EQ700 journeys from the ancient Roman Colosseum to the modern Sydney Opera House.

EQ900 showcases the progression from one of the first coffee machines in the early 1900s to today's advanced countertop machine.
Project Duration: The project started in December 2024 and ended in April 2025.
Operation Flow: Visual symbolism is used in the designs:
Gears and circuit chips metaphorically represent "Hardcore Smart Extraction".
Miniature architectural landscapes symbolize "Global Flavors".
Cosmic planets embody "Premium Futurism".

The design uses layered narrative approach. A tiered storytelling structure links product offerings and attributes, strengthening the "Tech-Culture-Future" narrative arc.

Using multi-scale visuals (micro to macro), the design honors German craftsmanship and reimagines future coffee experiences, bridging technical precision with creative storytelling.
Team Members: Creative Director: Edward Lu
Planner: Penn Pan
Project Management: Cindy Li
3D Designers: Shihao Sun and Qi Qian