Yuplet Branding Kūlana Hōʻike Hui ʻOihana na Jake Wilkins

ʻO Yuplet Branding Kūlana Hōʻike Hui ʻOihana na Jake Wilkins he mea lanakila hanohano loa o ka 2026 A' Design Award Keleawe ma ka Māhele Hoʻokūkū Hoʻolālā Kiʻi, Kiʻi Paʻi a me Kamaʻilio ʻIke.

KeleaweKiʻi· 2026

Yuplet Branding Kūlana Hōʻike Hui ʻOihana

na Jake Wilkins

Mea Kūʻai: Yuplet

Mea Lanakila A' Design Award Keleawe ma ka Māhele Kiʻi

7,931

Mea Lanakila i Hōʻoia ʻIa

Hōʻoia i ke Kūlana Makana no #175650

Nānā ma A' Design Award Hoʻolaha Nūhou Hōʻailona Makana

Nā Waihoʻoluʻu

Ka Hoʻolālā

E Pili Ana iā Yuplet Branding Kūlana Hōʻike Hui ʻOihana

ʻO Yuplet Branding kahi kūlana hōʻike hui ʻoihana i hana ʻia no kahi mākeke o nā huahana i hana lima ʻia a hoʻomau pono. Ua hoʻokumu ʻia ka ʻōnaehana ma kahi kiʻi mahina hapa, i hoʻohana mau ʻia ma ka hōʻailona huaʻōlelo kūikawā, nā kiʻi hōʻailona, nā kiʻi kaha a me nā hoʻonohonoho ʻaoʻao. Hōʻailona ka ʻōmaʻomaʻo ʻālohilohi i ka ʻike o ka mea kūʻai mai, a alakaʻi ka poni waiwai i nā mea kūʻai aku, e hāʻawi ana i kēlā me kēia hui o nā mea hoʻohana i kahi hōʻailona ʻike maka maopopo. ʻO nā ʻano poepoe, ka hoʻokūʻē ikaika a me nā hōʻailona no ka polokalamu kelepona mua, i loaʻa mai ka noiʻi me nā mea kūʻai ʻōpio, e hoʻonui ana i ke kūlana hōʻike ma nā wahi pili kikohoʻe a paʻi ʻia. Ua hoʻomākaukau ʻia nā waiwai kikohoʻe ma ke ʻano vector.

Ka Hoʻomaikai

E Pili Ana i ka A' Design Award Keleawe

Ua lanakila ka hoʻolālā Yuplet Branding Kūlana Hōʻike Hui ʻOihana i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Yuplet Branding Kūlana Hōʻike Hui ʻOihana he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā Yuplet Branding Kūlana Hōʻike Hui ʻOihana i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.

Ma Hope o ka Hoʻolālā

ʻEke Nūhou

Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.

Nā ʻAno Kūʻokoʻa: Yuplet is a marketplace for handmade and sustainable products, aiming at the next generation of consumers. This identity reimagines sustainability for gen-z, blending consumer appeal with merchant utility through a vibrant visual system. A crescent motif unifies bespoke iconography, illustrations, and layouts across digital and physical touchpoints, whilst vivid green and rich purple distinguish buyer and seller experiences.
Nā Ana a me ka Hoʻopili: The work included the development of a custom wordmark, crescent-based iconography set, illustration system, colour scheme, and design guidelines. Digital assets were created in vector format (SVG, PDF), optimised for responsive use across platforms.
Nā Lepili: Brand, UI, Consumer, Corporate Identity, Gen Z, Print, Graphic
ʻEnehana Hana: The design was developed through an iterative, research-driven process combining user-centered design methodologies with brand systems thinking. We crafted a custom wordmark and crescent-based motif, then extended it into iconography, illustrations, and UI components.
Pilikia Hoʻolālā: The biggest challenge was creating a cohesive brand with visual appeal for such a wide set of users and scenarios, all while making sustainability feel exciting. Socially, we had to overcome the perception that eco-conscious products lack style or convenience.
Noiʻi: We conducted qualitative user research to understand how younger consumers engage with sustainable products. Our goal was to make sustainability more appealing and accessible. Using surveys and interviews we found a strong preference for bold visuals, intuitive design, and brands with purpose.
Hoʻoulu Manaʻo: Inspired by a desire to reposition sustainability as aspirational rather than sacrificial, especially for digital natives, this work draws from extensive user interviews, surveys, and persona development, and identified key visual and behavioural cues that resonate with this audience. Influenced by the mobile-first design language of rounded forms, bold contrast, and playful minimalism, we translated these digital-native aesthetics into a unified brand system across both screen and print.
Ka Lōʻihi o ka Papahana: This project was completed over a period of 8 weeks in London, United Kingdom, starting in December 2024.
Kaʻina Hana: Bright green draws in shoppers, while rich purple guides sellers. The crescent shape moves playfully across screens and print, helping users navigate and recognise the brand instantly. Whether browsing the app, seeing a billboard, or receiving a package, every touchpoint should feel connected, clear, and visually exciting.
Nā Lālā Hui: Jake Wilkins