Metoa Ginza Hana Nui: Keʻena Hōʻikeʻike na Shigeru Kubota

ʻO Metoa Ginza Hana Nui: Keʻena Hōʻikeʻike na Shigeru Kubota he mea lanakila hanohano loa o ka 2026 A' Design Award Kala ma ka Māhele Hoʻokūkū Hoʻolālā Loko Hale a me Hōʻike.

KalaLoko Hale· 2026

Metoa Ginza Hana Nui: Keʻena Hōʻikeʻike

na Shigeru Kubota

Mea Kūʻai: Metoa Ginza

Mea Lanakila A' Design Award Kala ma ka Māhele Loko Hale

20,067

Mea Lanakila i Hōʻoia ʻIa

Hōʻoia i ke Kūlana Makana no #176030

Kipa i ka Pūnaewele Nānā ma A' Design Award Hoʻolaha Nūhou Hōʻailona Makana

Nā Waihoʻoluʻu

Ka Hoʻolālā

E Pili Ana iā Metoa Ginza Hana Nui: Keʻena Hōʻikeʻike

Kēia wahi, ua hoʻokumu ʻia ma luna o ka hālāwai ʻana o ka ʻenehana hou loa me nā kānaka. Ma o nā hōʻikeʻike ʻoihana, hui pū ka ʻenehana me ke kiʻi, a hoʻopili nā kānaka me nā mea i hōʻike ʻia. Ma ka hale kope, kamaʻilio nā malihini a hānau ʻia kekahi kaiāulu. I ka ulana pū ʻana o kēia mau hālāwai i pili kekahi i kekahi, hana lākou i nā hoʻomanaʻo mau loa, e waiho ana i kahi manaʻo mahana a maikaʻi no ka hale. ʻO nā papa honeycomb pālua e hoʻopuni ana i ka piʻi ʻana, hana lākou i kahi ʻano pua i ka wā e huli ʻia ai kekahi papa i 90 kekelē, e hōʻike ana i ka memo e hoʻopili ka ʻenehana i nā kānaka e hana i kahi honua ʻoi aku ka hauʻoli.

Ka Hoʻomaikai

E Pili Ana i ka A' Design Award Kala

Ua lanakila ka hoʻolālā Metoa Ginza Hana Nui: Keʻena Hōʻikeʻike i ka A' Design Award Kala, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kiʻekiʻe loa, nani a kupaianaha. He mau hana ʻālohilohi loa a hana noʻeau nui nā lanakila Kala e hōʻike ana i ka loea, ka makakoho a me ka ʻoi aku o ka noʻonoʻo o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Metoa Ginza Hana Nui: Keʻena Hōʻikeʻike he hana kupaianaha, kūlana ʻoi aku, ʻoihana kiʻekiʻe a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Kala he mea hoʻokumu kūpono loa, mahalo ʻia e hāʻawi i ka pōmaikaʻi a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. He mea i ʻeleu ʻia e nā mea he nui ka hoʻolālā Metoa Ginza Hana Nui: Keʻena Hōʻikeʻike e hoʻāla i ka makemake, lawe mai i nā manaʻo maikaʻi a hoʻāla i ka kamahaʻo a me ka mahalo.

Ma Hope o ka Hoʻolālā

ʻEke Nūhou

Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.

Nā ʻAno Kūʻokoʻa: Metoa Ginza is Mitsubishi Electric's showroom, designed to showcase its 12 businesses. In order to introduce various technologies from home appliances to space, medical, and infrastructure, in a limited space, we proposed a layout with a community cafe on the first floor and exhibition spaces on the second and third floors, where events are held four times a year to showcase the 12 businesses. The exhibition was designed to be like a gallery, with the concept of Cutting-edge Technology and art.
Nā Ana a me ka Hoʻopili: The showroom covers a total area of approximately 900 square meters across three floors. The first floor is primarily dedicated to a cafe area, while the second and third floors are allocated for exhibition spaces.
Nā Lepili: Mitsubishi Electric, Event space, 100th anniversary, Corporate exhibition, Communication space, Corporate museum, Corporate brand promotion
ʻEnehana Hana: In addition to design, we were heavily involved in overall branding from a comprehensive production perspective and worked to raise awareness by unifying the design of the naming, logo design, key visuals, main videos, uniforms, goods, and other elements. We also requested the cafe on the first floor to develop a menu in accordance with Mitsubishi Electric's event and conducted unified event promotions on all floors.
Pilikia Hoʻolālā: The huge honeycomb panels surrounding the elevator are double-layered, and when the honeycomb panels on the back side are rotated 90 degrees and stacked, a flower pattern is created, symbolizing the overlap of technology brings happiness to people. The structure piercing through three floors was difficult to realize, but it was completed by dividing the hexagons into parts and connecting them together. The translucent white color shines in the light, brightly expressing people's happiness.
Noiʻi: Mitsubishi Electric is involved in various businesses, including home appliances, elevators, space, robotics, medical equipment, and infrastructure. To appeal these businesses, the company went beyond simply displaying its products and incorporated the perspectives of artists to express its technologies as works of art, creating new experiences and positive impressions. Achieving this required understanding and decision-making on the part of the company through research and persuasion.
Hoʻoulu Manaʻo: A place, theme of meeting people, based on the concept of Touch of Advancement. Each business's exhibition brings technology and art to meet people and the cafe brings people to create a community. These are connected and the design conveys the message: technology brings happiness to people. The two-layer honeycomb panels surrounding the elevator create a flower-like pattern when one side is rotated 90 degrees. It messages that technology will come together to create a happier world.
Ka Lōʻihi o ka Papahana: This project began in Tokyo in October 2014 and was completed and opened on March 31, 2016. It closed on August 4, 2025.
Kaʻina Hana: Metoa GINZA is Mitsubishi Electric's showroom with a cafe on the 1st floor and exhibition spaces on the 2nd and 3rd floors, where exhibitions have been changed 4 times a year. Rather than simply displaying products, the showroom collaborates with artists to create an experience that can be enjoyed as art. Over the past 10 years, 6 million people have visited here, which has established itself as a place for new discoveries. After closing, the showroom will tour the country as the event, Metoa.
Nā Lālā Hui: General production Interior design: Shigeru Kubota
General production, VI design, Art direction: Arata Maruyama
General production, Event design: Masato Tanaka
Overall supervision: iPLANET Incorporated
Interior construction: MURAYAMA INC.
Design: WORKTECHT&Co.
Moving logo Opening video production: Norimichi Hirakawa
Interactive Video Production: amana inc.
Opening video production: WOW Inc.
Video system design: Kyoeisha Co., Ltd.
Furniture design and production: HAY hutte design
In-house background music and ELV surround sound: Yosi Horikawa
Technical support and equipment provided: Mitsubishi Electric Corporation
PR: TANK Inc.
Printed matter copywriting: Keita Fukasawa