ʻO Parzin Brand Hōʻailona Hōʻike Waiwai na Hangzhou Re Der Design Co., Ltd. he mea lanakila hanohano loa o ka 2026 A' Design Award Keleawe ma ka Māhele Hoʻokūkū Hoʻolālā Kiʻi, Kiʻi Paʻi a me Kamaʻilio ʻIke.

KeleaweKiʻi· 2026

Parzin Brand Hōʻailona Hōʻike Waiwai

na Hangzhou Re Der Design Co., Ltd.

Mea Kūʻai: Shanghai Dimou Industrial Co., Ltd

Mea Lanakila A' Design Award Keleawe ma ka Māhele Kiʻi

7,543

Mea Lanakila i Hōʻoia ʻIa

Hōʻoia i ke Kūlana Makana no #176933

Nānā ma A' Design Award Hoʻolaha Nūhou Hōʻailona Makana

Nā Waihoʻoluʻu

Ka Hoʻolālā

E Pili Ana iā Parzin Brand Hōʻailona Hōʻike Waiwai

He hōʻailona ʻike maka ka Parzin Brand i hoʻolālā ʻia no kahi hōʻailona makaaniani. Ua hoʻokumu ʻia ka logo ma luna o ke ʻano o nā pōʻai ʻelua i hoʻohālikelike ʻia mai nā makaaniani poepoe a me ka hua mua ʻo P. Hiō iki ka pōʻai hema e hoʻohohonu ai, a hoʻokumu ka pōʻai ʻākau i ka piʻo o ka P, e hana ana i kahi hopena ʻekolu-anakahi e hoʻomanaʻo ana i ka nānā ʻaoʻao o nā makaaniani lā a me nā makaaniani ʻike. ʻO ka hina lepo mehana ke kala nui a ʻo ka ʻōmaʻomaʻo ululāʻau piha ke kala hōʻailona. Hoʻohana ʻia nā ʻano pōʻai a me nā ʻano ʻōpala ma nā wahi hoʻopili like ʻole ma o ke kālai laser, ke kāpili wela, ka hoʻokiʻekiʻe kiʻi a me ke kāhāhā ʻana.

Ka Hoʻomaikai

E Pili Ana i ka A' Design Award Keleawe

Ua lanakila ka hoʻolālā Parzin Brand Hōʻailona Hōʻike Waiwai i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Parzin Brand Hōʻailona Hōʻike Waiwai he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā Parzin Brand Hōʻailona Hōʻike Waiwai i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.

Ma Hope o ka Hoʻolālā

ʻEke Nūhou

Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.

Nā ʻAno Kūʻokoʻa: The visual upgrade of Parzin brand celebrates the vitality of nature, adventurous outdoor spirit, and refined urban style. The logo draws on the form of sunglasses and optical frames. Built upon a circle and an oval, it strengthens brand recognition and establishes a visual system that can continuously evolve through graphic reconfiguration and 3D interpretation. A color scheme of warm earth gray and forest green conveys a fashion forward attitude and embodies the spirit of outdoor exploration.
Nā Ana a me ka Hoʻopili: Green Tote Bag, 19.5 x 22 x 7.8 cm
Kraft Paper Box, 59 x 20 cm
Nā Lepili: Visual Design of Eyewear Brand, Sunglasses and Optical Glasses, Dual Circle Structure, Fashion Forward Attitude, Spirit of Outdoor Exploration, Evolving Visual System
ʻEnehana Hana: The signature circular and oval forms are carried through every touchpoint via refined craftsmanship techniques, reinforcing its commitment to quality and its distinct design identity. For example, the temples of the eyewear feature finely laser engraved logos, the packaging combines hot stamping and embossing to create a 3D graphic on paper, and the metal ear accessories use etching techniques to achieve delicate patterns.
Pilikia Hoʻolālā: The challenge is to establish an evolving dynamic visual system. Based on the dual circles, this simple yet dynamic logo meets different promotional and display needs. By adjusting size, shape, and opacity, it mimics the flicker of light and expresses the uplifting, energetic, and adventurous spirit of the brand. It also draws on the visual language of photography, evoking the zoom of a camera lens and changes in depth of field, in line with the fashion positioning of seeing the world.
Noiʻi: As Parzin advances its globalization and youth oriented strategy, its visual identity has become the embodiment of fashion insights, an adventurous outdoor spirit, and the philosophy of harmony with nature. This visual upgrade deeply interprets the spirit of vision and aspiration. Drawing on the combination of lenses, it uses circles to create an evolving dynamic visual system, continuing to extend the cultural presence of Parzin across the worlds of fashion, outdoor exploration and nature.
Hoʻoulu Manaʻo: The logo is based on a dual circle structure inspired by the round glasses and the initial P of the brand. The left circle tilts slightly to add visual depth and the right circle forms the curve of the P. They produce a 3D effect reminiscent of a side view of sunglasses and optical glasses. The logo represents the external world and the inner world of wearers and embodies a visual philosophy of seeing and being seen, indicating that Parzin eyewear acts as a bridge between people and the world.
Ka Lōʻihi o ka Papahana: The project was designed and developed in Hangzhou in March 2025 and was officially submitted for registration in June 2025. It will be officially launched on January 5, 2026.
Kaʻina Hana: The logo uses a dual circle structure to produce a 3D effect reminiscent of the side view of sunglasses and optical glasses, highlighting product attributes in an intuitive and fun way.
The project uses warm earth gray as the main tone, creating an understated and elegant impression. High saturation forest green acts as the signature hue of the brand to add touches of natural charm, vitality, and refinement, reinforcing the close connection between the brand and the adventurous outdoor spirit.
Nā Lālā Hui: Qi Li, Yaru Lv, Guodong Jiang, Jingyi Chen