Zuojiang Huashan Day Hōʻailona Hōʻike Waihona na Xinyi Li and Yichen Zhu

ʻO Zuojiang Huashan Day Hōʻailona Hōʻike Waihona na Xinyi Li and Yichen Zhu he mea lanakila hanohano loa o ka 2026 A' Design Award Keleawe ma ka Māhele Hoʻokūkū Hoʻolālā Kiʻi, Kiʻi Paʻi a me Kamaʻilio ʻIke.

KeleaweKiʻi· 2026

Zuojiang Huashan Day Hōʻailona Hōʻike Waihona

na Xinyi Li and Yichen Zhu

Mea Kūʻai: Zuojiang Huashan Day

Mea Lanakila A' Design Award Keleawe ma ka Māhele Kiʻi

7,424

Mea Lanakila i Hōʻoia ʻIa

Hōʻoia i ke Kūlana Makana no #180237

Nānā ma A' Design Award Hoʻolaha Nūhou Hōʻailona Makana

Nā Waihoʻoluʻu

Ka Hoʻolālā

E Pili Ana iā Zuojiang Huashan Day Hōʻailona Hōʻike Waihona

ʻO Zuojiang Huashan Day he hōʻailona hōʻike waihona i hana ʻia no kahi hanana moʻomeheu e hōʻike ana i nā kiʻi pōhaku ʻo Huashan, he wahi Hoʻoilina Honua ma Guangxi, Kina. Hoʻohui ʻia i loko o kēia hōʻailona nā kumu kiʻi mai nā kālai kahiko he 2000 makahiki me ke kiʻi hoʻolālā o kēia au. Hoʻokumu nā kiʻi like me ka poloka a me nā lau pahu keleawe i kahi ʻōnaehana ʻike maka lōkahi, a ua hoʻolālā ʻia ka pinyin no Huashan e hoʻomanaʻo i nā ʻano ʻili o nā kālai pali. Aia ma nā mea paʻi ʻia nā pepa hoʻolaha, nā ʻeke pepa, nā kāleka ʻoihana, kahi papa kuhikuhi kiʻi pōhaku a me nā kūpeʻe lima silicone. ʻO ka pahuhopu, ʻo ia ka hoʻomaopopo ʻana i ka wahi hoʻoilina i ka lehulehu o ka honua.

Ka Hoʻomaikai

E Pili Ana i ka A' Design Award Keleawe

Ua lanakila ka hoʻolālā Zuojiang Huashan Day Hōʻailona Hōʻike Waihona i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Zuojiang Huashan Day Hōʻailona Hōʻike Waihona he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā Zuojiang Huashan Day Hōʻailona Hōʻike Waihona i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.

Ma Hope o ka Hoʻolālā

ʻEke Nūhou

Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.

Nā ʻAno Kūʻokoʻa: This Zuojiang Huashan Day brand identity uniquely merges 2000-year-old Huashan Rock Art motifs with modern internationalist design. Unlike generic cultural branding, it integrates iconic elements like frog-shaped figures and bronze drum patterns into a cohesive visual system, with Huashan pinyin styled to mimic cliff-carving textures. This fusion creates a globally resonant symbol that elevates the World Heritage Site's visibility and energizes Guangxi's cultural tourism.
Nā Ana a me ka Hoʻopili: Posters: 297mm x 420mm A3 vertical
Paper bags: 320mm x 450mm x 120mm
Huashan Rock Art Directory: 240mm x 60mm
Business cards: 85mm x 54mm
Wristbands: 200mm x 20mm adjustable
All digital assets are provided in vector AI EPS and high resolution raster PNG PDF formats for versatile applications.
Nā Lepili: Huashan Rock Art, Cultural Heritage Branding, Visual Identity, Contemporary Design, Cultural Tourism, Guangxi Culture, Heritage Design, Visual System
ʻEnehana Hana: The brand identity system was created using vector graphic software (Adobe Illustrator) for scalable high-fidelity visual assets. Posters and the Huashan Rock Art Directory are printed on 250g matte art paper with CMYK offset printing. Paper bags use 230g coated paper with reinforced handles. Business cards are printed on 300g premium cardstock with UV spot coating and wristbands are made of durable water-resistant silicone.
Pilikia Hoʻolālā: The key challenge was balancing Huashan Rock Arts' historical authenticity with a globally resonant modern design. It was necessary to respect the Luoyue culture without oversimplifying motifs and to technically translate 2000-year-old cliff textures into scalable vectors. This was resolved by combining high-resolution scans with iterative testing, ensuring the design honors heritage while engaging contemporary audiences.
Noiʻi: This cultural heritage revitalization project aimed to make Huashan Rock Art accessible globally via contemporary branding. Field research and expert interviews were conducted to extract motifs then Adobe Illustrator was used to create a modern visual system validated by cultural workers and designers. The result balances historical authenticity with modern aesthetics promoting cultural exchange and boosting Guangxis tourism
Hoʻoulu Manaʻo: The project is inspired by Huashan Rock Art, a World Cultural Heritage Site preserving the rituals of the ancient Luoyue people. The goal was to revitalize this millennia-old heritage for a global audience. By extracting iconic rock art motifs, the design connects ancient civilization with contemporary design, creating a visual language that honors history while fostering cross-cultural exchange.
Ka Lōʻihi o ka Papahana: The project was initiated in March 2025 in Zhejiang,China,and completed in July 2025 in Zhejiang.
Kaʻina Hana: This brand identity system is designed for the Zuojiang Huashan Day cultural event. Visual assets such as posters paper bags and wristbands are distributed to attendees to enhance event engagement. The directory showcases Huashan Rock Art sites providing cultural context. Digital files are also available for online promotion ensuring the design reaches both on-site and global audiences to amplify cultural influence.
Nā Lālā Hui: Xinyi Li
Yichen Zhu
Zeyu Wu
Nā Kuleana Kiʻi: Image #1: Designers Xinyi Li, Yichen Zhu, Zeyu Wu, Zuojiang Huashan Day, 2025.
Image #2: Designers Xinyi Li, Yichen Zhu, Zeyu Wu, Zuojiang Huashan Day, 2025.
Image #3: Designers Xinyi Li, Yichen Zhu, Zeyu Wu, Zuojiang Huashan Day, 2025.
Image #4: Designers Xinyi Li, Yichen Zhu, Zeyu Wu, Zuojiang Huashan Day, 2025.
Image #5: Designers Xinyi Li, Yichen Zhu, Zeyu Wu, Zuojiang Huashan Day, 2025.