Tra Due Hōʻailona Waihoʻoilona Hōʻike na Yi Chun Lin

ʻO Tra Due Hōʻailona Waihoʻoilona Hōʻike na Yi Chun Lin he mea lanakila hanohano loa o ka 2026 A' Design Award Keleawe ma ka Māhele Hoʻokūkū Hoʻolālā Kiʻi, Kiʻi Paʻi a me Kamaʻilio ʻIke.

KeleaweKiʻi· 2026

Tra Due Hōʻailona Waihoʻoilona Hōʻike

na Yi Chun Lin

Mea Lanakila A' Design Award Keleawe ma ka Māhele Kiʻi

8,057

Mea Lanakila i Hōʻoia ʻIa

Hōʻoia i ke Kūlana Makana no #181081

Kipa i ka Pūnaewele Nānā ma A' Design Award Hoʻolaha Nūhou Hōʻailona Makana

Nā Waihoʻoluʻu

Ka Hoʻolālā

E Pili Ana iā Tra Due Hōʻailona Waihoʻoilona Hōʻike

ʻO Tra Due kahi hōʻailona waihoʻoilona no kahi hale kūʻai waina i hoʻokumu ʻia ma luna o ka moʻomeheu aperitivo o Italia. Ua kūkulu ʻia ka hōʻailona a puni nā hola ma waena o ka hola 6 a me ka 8 o ke ahiahi, ka wā e ʻākoakoa ai nā malihini ma mua o ka ʻaina ahiahi. He pūʻulu o nā kaha i hoʻoulu ʻia e nā kaha o ka poʻe hana hana ʻEulopa a me nā ʻōnaehana hallmark e hōʻike ana i nā manawa kaʻana like i loko o ia wā. Ua waiho ʻia ke kaha nui ma waena o nā ʻāpana ʻelua o ka inoa e hōʻike ai i ke kaulike a me ke kuapo. Hahai kēlā me kēia kaha i kahi papa hele modular me nā like ʻana kūpaʻa, e hiki ai ke hoʻohana maopopo ʻia ma nā papa kuhikuhi ʻai, nā pale kīʻaha, nā lepili, nā hōʻailona alakaʻi, a me nā ʻili i kaha kiko ʻia.

Ka Hoʻomaikai

E Pili Ana i ka A' Design Award Keleawe

Ua lanakila ka hoʻolālā Tra Due Hōʻailona Waihoʻoilona Hōʻike i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Tra Due Hōʻailona Waihoʻoilona Hōʻike he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā Tra Due Hōʻailona Waihoʻoilona Hōʻike i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.

Ma Hope o ka Hoʻolālā

ʻEke Nūhou

Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.

Nā ʻAno Kūʻokoʻa: Tra Due is an identity system based on the Italian aperitivo ritual, focusing on shared moments between 6 and 8 PM. The design transforms time into a visual framework through a set of hallmark-inspired marks representing gathering and anticipation before dinner. The mark logo is set between the name of the restaurant, expressing balance and exchange, while the adaptable seal system ensures consistent application across print and spatial contexts.
Nā Ana a me ka Hoʻopili: Primary logo files were created in AI, SVG, and EPS for scalable, lossless use. Print assets were set at 300 dpi in CMYK. Standard sizes include menus, coasters, labels, and signage, with clear space and minimum size rules to ensure legibility across all formats.
Nā Lepili: Wine bar branding, experiential design, emotional space, menu architecture, European inspired, typographic system, relational design, Italian restaurant, Manhattan
ʻEnehana Hana: The identity was developed using a modular, grid-based system with precise vector construction. Each mark follows consistent proportions for scalability and balance. It was refined for applications across print, embossing, and signage, with color and material testing ensuring clarity across formats and surfaces.
Pilikia Hoʻolālā: The main challenge was balancing concept and clarity. Multiple visual directions were explored and refined to avoid overcomplication. It was important to translate Italian aperitivo culture without falling into stereotypes, while keeping the marks legible across all sizes. The process focused on simplifying elements and making clear, deliberate decisions to maintain a coherent system.
Noiʻi: This project is based on cultural and visual research, exploring how a specific time of day can shape a restaurant identity. It draws from Italian aperitivo culture, hallmark systems, and existing branding. Through sketches and mockups, the study found that focusing on a shared time creates a stronger emotional connection and clearer brand structure, framing dining as an experience, not just food.
Hoʻoulu Manaʻo: Tra Due is a wine bar based on the Italian aperitivo tradition, where the hours before dinner become a time for conversation and transition. Inspired by European maker's marks and hallmark systems, historically used to signify time and origin. The design develops a visual language where each mark represents a shared moment within a defined timeframe. The design centers identity on time rather than food, framing the 6-8 PM period as a ritual of gathering.
Ka Lōʻihi o ka Papahana: The project was developed between December 2026 and February 2026 in New York.
Kaʻina Hana: The identity shows the energy during the aperitivo hours. The marks appear across tableware, packaging, and signage, gently reminding guests that this is a shared time before dinner. The mean logo suggests connection, while the smaller marks add subtle variations that reflect conversation and gathering. As guests interact with different touchpoints in the space, the system unfolds naturally and consistently. Instead of acting as a static logo, the identity helps shape mood, rhythm, and anticipation within a specific timeframe.
Nā Lālā Hui: Designer: Yi Chun Lin
Nā Kuleana Kiʻi: Image #1: Creator Yi Chun Lin (Designer), Branding Environmental Design, 2026.
Image #2: Creator Yi Chun Lin (Designer), Whispers (Photographer), Signage Design, 2026.
Image #3: Creator Yi Chun Lin (Designer), Tablewear Design, 2026.
Image #4: Creator Yi Chun Lin (Designer), Label Design, 2026.
Image #5: Creator Yi Chun Lin (Designer), Poster Layout, 2026.