Identity Created by Consumer (ICC) Ka ʻŌnaehana Kūlana Hui by Jone Aleksiunaite

Identity Created by Consumer (ICC) Ka ʻŌnaehana Kūlana Hui by Jone Aleksiunaite is a highly esteemed winner of the very prestigious 2013 A' Design Award Keleawe in Hoʻolālā Kiʻi, Kiʻi Paʻi a me Kamaʻilio ʻIke Competition Category.

KeleaweKiʻi· 2013

Identity Created by Consumer (ICC) Ka ʻŌnaehana Kūlana Hui

by Jone Aleksiunaite

Client: Vilnius Academy of Arts

A' Design Award Keleawe Winner in Kiʻi Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Identity Created by Consumer (ICC) Ka ʻŌnaehana Kūlana Hui

He ʻōnaehana kūlana hui hoʻoluli i hoʻomohala ʻia no kahi hale hōʻikeʻike noʻeau hou i kapa ʻia ʻo Identity Created by Consumer. Hoʻohui kēia ʻōnaehana i kahi ʻāpana paʻa a me kahi ʻāpana hoʻoluli. ʻO nā mea nānā kumu a me kahi pūʻulu paʻi kēia ka ʻāpana paʻa. Ua kūkulu ʻia ka ʻāpana hoʻoluli mai nā ʻikepili i hana ʻia e nā mea kipa. Hana kēlā me kēia mea kipa i kahi hōʻailona pilikino a me kahi kiʻi o ka neʻe ʻana. Hoʻohana ʻia kēia mau mea no nā mea hoʻomanaʻo, nā kiʻi neʻe, a me kahi logotype hoʻoluli i hōʻike ʻia ma ka pūnaewele a me nā pale kikohoʻe. Ua hana ʻia ka mea nānā me nā kiʻi vector a me ke kīwī i hopu ʻia.

The Recognition

About the A' Design Award Keleawe

Ua lanakila ka hoʻolālā Identity Created by Consumer (ICC) Ka ʻŌnaehana Kūlana Hui i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Identity Created by Consumer (ICC) Ka ʻŌnaehana Kūlana Hui he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā Identity Created by Consumer (ICC) Ka ʻŌnaehana Kūlana Hui i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The project describes a system of a dynamic identity where a strategy of a company and an experience of a consumer with a dialogue between both sides is well planned. It is a structure, that gives an opportunity for the customer to influence the identity of a company. This structure has a visual basis, which allows to include changing dynamic details, while keeping the stylistically unified effect. The Modern Art Museum is chosen as a model for a concept explanation, as a space, where the creative process can be easily planned: every visitor is made to create two units of a personal identity data – a personal symbol and an image of a movement – they become essential visual material for making individual souvenirs, moving graphics and a dynamic logotype that is used in a website and digital screens of the museum. The consumer becomes a source of creation, which colours the basic identity structure of the museum.
Dimensions & Packaging: The project includes theory work (analysis/research/solution), a plan of company's strategy, visual solution and idea presentation video.
Tags: Identity, strategy, consumer, creates, id, corporate, business plan, idea, people, dynamic
Production Technology: The visual part was made by using vector graphics and recorded digital video material to get the image of human movement.
Design Challenge: To design a strategy that brings atrractive visual results of consumer creation. To think of how consumer can consciously or unconsciously influence a corporate identity. To keep influence and visual dynamics while keeping clear identification.
Research: Reasearch in identity (as philosophy and social science), corporate identity, dynamic corporate identity, branding and its strategies, innovative design strategies, technological methods for collecting, processing and using visual data.
Inspiration: Inspiration source: a book "Brand Sense" of Martin Lindstrom, curiosity in corporate identity field, identity as social science and philosophy, interaction between consumer and company identities, seek for higher emotional experience values of using graphic design.
Project Duration: February 11 - June 11 in Vilnius Academy of Arts, Vilnius, Lithuania
Operation Flow: The key strategy for consumer's influenced identity can be used for identifying any company by changing technological methods of collecting, processing and using data.

In this exact example, the use of creative masterpiece made by number of museum's visitors, can be expanded to various digital and printing areas in museum's identity and advertising.
Team Members: Student Jone Aleksiunaite
Lecturer Marius Bartkus