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Nutty Buddy Flex Athletic Cup Hana Nui: Kīʻaha Palekana Haʻuki by Dosun Shin and Mark Littell
Nutty Buddy Flex Athletic Cup Hana Nui: Kīʻaha Palekana Haʻuki by Dosun Shin and Mark Littell
Nutty Buddy Flex Athletic Cup Hana Nui: Kīʻaha Palekana Haʻuki by Dosun Shin and Mark Littell
Nutty Buddy Flex Athletic Cup Hana Nui: Kīʻaha Palekana Haʻuki by Dosun Shin and Mark Littell
Nutty Buddy Flex Athletic Cup Hana Nui: Kīʻaha Palekana Haʻuki by Dosun Shin and Mark Littell

Hao Lako Pale · 2017

Nutty Buddy Flex Athletic Cup Hana Nui: Kīʻaha Palekana Haʻuki

by Dosun Shin and Mark Littell

  • A' Design Award Hao 2017 in Lako Pale
  • CLIENT: Battle Sports Science
  • Estimated Number of Design Views: 26,627
  • Verification code 38221EE39D · Verify this award
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About Nutty Buddy Flex Athletic Cup Hana Nui: Kīʻaha Palekana Haʻuki

Kikokikona Puke: ʻO ka Nutty Buddy Flex he kīʻaha palekana haʻuki no nā mea haʻuki kāne. Hahai ke kīʻaha i kahi ʻano kiʻi kino, a hana ʻia ma o ke kāwili hoʻokomo, me kahi pūpū polycarbonate a me kahi uhi elastomer thermoplastic. Hoʻonui ʻia ka lihi elastomer palupalu ma nā wahi ʻaoʻao, no laila, hoʻopālulu ʻia ka hoʻopili ʻana me ka ʻili a hiki ke kūpono maikaʻi loa i ka wā o ka neʻe ʻana o ke kino i ka hana ikaika. Hoʻomoana ʻia a puʻunaue like ʻia nā mana kuʻi ma luna o ka iwi pubic a me nā ʻiʻo palupalu. ʻEkolu nui i hāʻawi ʻia, a kūpono ke kīʻaha i loko o nā lole haʻuki a me nā jock strap i loaʻa mua.

About the A' Design Award Hao

Ua lanakila ka hoʻolālā Nutty Buddy Flex Athletic Cup Hana Nui: Kīʻaha Palekana Haʻuki i ka A' Design Award Hao, he ʻike hoʻohanohano i hāʻawi ʻia i nā hoʻolālā maikaʻi e hoʻokō ana i nā koi ʻoihana a ʻoihana hana i manaʻo ʻia mai nā mea hoʻokumu i hana maikaʻi ʻia. Hōʻike nā lanakila Hao i ka mākau nui, ka loea kiʻekiʻe, ka ʻike akamai a me ka hiki hana noʻeau o ka poʻe i hana iā lākou. Manaʻo ʻia ʻo ka hoʻolālā Nutty Buddy Flex Athletic Cup Hana Nui: Kīʻaha Palekana Haʻuki he mea hoʻokumu i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia e pono a hou. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Hao e hoʻohui ana i nā hana maikaʻi loa o ka ʻoihana a loaʻa nā ʻano ʻenehana mākaukau i hui pū ʻia me ka ʻike hana a me ka makakoho. Mahalo ʻia ka hoʻolālā Nutty Buddy Flex Athletic Cup Hana Nui: Kīʻaha Palekana Haʻuki no kona nānā pono a ua hoʻolālā ʻia e hāʻawi i nā hoʻomaikaʻi ola e kōkua ai i ka hana ʻana i ka honua i wahi maikaʻi aku.

Press Kit

Unique Properties
The Nutty Buddy Flex is a redesign of the original, anatomically-shaped athletic cup design. The original polycarbonate cup had a thin co-molded soft polymer perimeter edge to cushion the contact between the cup and the skin. The new Flex cup increases the content of the soft polymer edge to include the side areas on the cup, permitting a more comfortable fit during dynamic body movements. This Flex cup redesign absorbs and more evenly distributes impact forces to the pubic bone and soft tissues
Dimensions & Packaging
The cup comes with 3 different sizes.
Hog (small): 6.8x4x2.2 inch, Trophy (medium): 7x4.1x2.4inch, Mongo (large): 7.2x4.3x2.5inch
Tags
Nutty Buddy, Anatomical Cup, Killer Whale Cup
Production Technology
This cup was made by PC injection mold with TPE overmold.
Polycarbonate (Sabic 124R-701) for the cup and Thermoplastic Elastomer (GLS 1040X-1) overmolding for the flex side. OM 1040X-1 is a medical compliant overmolding TPE with very good adhesion to PC or ABS-based plastics.
Design Challenge
After 5 years of use, feedback and surveys, we knew which areas needed improvement. Taking those areas – 1) added comfort 2) more flex 3) increased ventilation 4) greater security of location – and turning them into CAD design was one of the most challenging tasks. At the same time, we needed to maintain structural integrity and superior protection.

In addition, collecting human body data and defining different sizes of cup were a challenge. The head and tale part rubber were pilled off from the cup body after several months of use. The designer added some contacts and punched holes on the over molding part, so the inner and outer rubber were connected together. The tale part was broken by the high impact of water surface from a water ski jumper. The designer added 3 ribs inside of the tale part, and also added circle rings in the center of cup to increase the durability.
Research
The difficult nature of observational research to get the measurements required the development of multiple sized vacuumed formed shells that were used to obtain user size and comfort feedback. Then, the designer collected and organized the human body data from the shell selections based on Large, Medium, and Small. Next, different sizes of prototype models were 3D-printed and tested by users. Again, feedback received from professional baseball players allowed the designer to modify the final shapes and sizes for each cup category.
Inspiration
The redesigned Flex cup continues to follow the anatomically-correct shape of the human male’s anatomy using the design principle of Form Follows Function. The original Nutty Buddy design has been on the market for seven years. Inventor and pitching coach Mark Littell has received feedback from players about possible revisions to the original cup. The Flex redesign is in response to the users’ comments and feedback and to give athletes increased range of motion and added comfort.
Project Duration
The redesign process started in July of 2014 and finished in February of 2015 in Arizona. After the design work, it took 8 months from the start of manufacturing to reach the market.
Operation Flow
The Flex cup high impact resistant polycarbonate material protects the male wearer’s genitals from external impact forces. The soft rubber wing provides cushioning comfort and absorbs any impacts. This cup can be easily installed into existing sport pants and jock straps.
Patents
Patented. Patent No: US 7,004,921. Mark Littell. 2006 & US 7,670,309. Mark Littell. 2010
Image Credits
Professor Dosun Shin, 2017

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