Qwerty QWERTY by Andrea Cingoli is a highly esteemed winner of the very prestigious 2018 A' Design Award Kala in Hoʻolālā Lako Hale Competition Category.

KalaLako Hale· 2018

Qwerty QWERTY

by Andrea Cingoli

Client: CONCEPTICONstudio

A' Design Award Kala Winner in Lako Hale Category

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Verified Award Winner

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Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Qwerty QWERTY

He QWERTY he sofa moe i kālaia e like me ke kī helu lolouila. ʻO kēlā me kēia kī he ʻūhini palupalu e kākoʻo ana i ka mea hoʻohana i ka wā e hana ai ma ke keʻena hana a i ʻole ma ka home. Hoʻoponopono nā mīkini uila liʻiliʻi, i alakaʻi ʻia e kahi mea hoʻokele mamao, i kēlā me kēia ʻūhini kī ʻokoʻa, no laila hiki ke kālailai hou ʻia ka ʻili holoʻokoʻa. Hāʻawi ka mea hoʻokele mamao i ʻumi hoʻonohonoho mua, a hiki ke hoʻohui ʻia nā hoʻonohonoho hou aku. Hiki ke hoʻohana ʻia ʻo QWERTY ma ke ʻano he sofa, he wahi moe, a i ʻole he kākoʻo i hoʻoponopono piha ʻia. Hoʻohuli kēia hoʻolālā i kahi kiʻi maʻamau o kēlā me kēia lā i mea noho olakino e hiki ke hoʻololi ʻia, me kahi hoʻopā māmā o ka ʻakaʻaka mele.

The Recognition

About the A' Design Award Kala

Ua lanakila ka hoʻolālā Qwerty QWERTY i ka A' Design Award Kala, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kiʻekiʻe loa, nani a kupaianaha. He mau hana ʻālohilohi loa a hana noʻeau nui nā lanakila Kala e hōʻike ana i ka loea, ka makakoho a me ka ʻoi aku o ka noʻonoʻo o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Qwerty QWERTY he hana kupaianaha, kūlana ʻoi aku, ʻoihana kiʻekiʻe a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Kala he mea hoʻokumu kūpono loa, mahalo ʻia e hāʻawi i ka pōmaikaʻi a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. He mea i ʻeleu ʻia e nā mea he nui ka hoʻolālā Qwerty QWERTY e hoʻāla i ka makemake, lawe mai i nā manaʻo maikaʻi a hoʻāla i ka kamahaʻo a me ka mahalo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Sooner or later, we all end up by falling asleep on our computer’s keyboard. Turning the archetypal image of a keyboard into a sofa bed, QWERTY holds you on its soft keys while working in the office or at home, bringing a pinch of irony in our daily life. Anyway QWERTY is much more than a sofa bed. Thanks to micro electric motors controlled by a remote control, every single keycushion is adjustable to give total freedom. In this way, the furniture becomes a unique and comfortable support.
Dimensions & Packaging: W 1100mm X D 3100mm X H 1100mm
Tags: qwerty, vintage, flexibility, luxury, couch, sofa
Production Technology: stainless steel AISI 304, multi density polymer, artificial waterproof and flame retardant leather, electrical and software equipment, latest generation gel batteries.
Design Challenge: The challenge was including such an out of the ordinary functionality in an object that is so familiar to us. The effect that comes from that is a trasfert, between man and object.
Research: I wanted to focus on the user experience and try to combine a functional tool and an image archetype in order to produce an innovative object that guarantees flexibility and functionality, while keeping that familiarity of the object we're used to seeing. By using these familiar images, creating a hybrid of parallel world and languages, we decontextualize these forms and give them new meaning and make our lives better. The object fulfills its task by being innovative, not technological.
Inspiration: The inspiration for QWERTY came from the many times I have fallen asleep on my keyboard. Thus, it became natural to make the keyboard more comfortable. The natural disposition of a keyboard did the rest and made qwerty the extremely adjustable surface it is.
Project Duration: The project was created in 2012 in Teramo, and has won:
IDA Gold winner 2013 in the category of the professional home interior products and the subcategory of interior furniture;
Red Dot Award Design Concept 2016 in the category of furniture.
Operation Flow: The sofa is flexible, each key is adjustable via a special remote. The remote has 10 per-programed settings, but more can be added. Qwerty can become a bed, a sofa, a completely customizeable surface.
Patents: Patented.
Patent No. 001339253-0001
Patent No. 001339253-0002
Patent Holder: Andrea Cingoli
Year:2012
Jurisdiction:EU
Team Members: Andrea Cingoli
Valentino Castelli
Umberto La Sorda
Image Credits: CONCEPTICONstudio