Mrs T Hoʻolālā ʻOihana by Julia Hell is a highly esteemed winner of the very prestigious 2018 A' Design Award Keleawe in Hoʻolālā Kiʻi, Kiʻi Paʻi a me Kamaʻilio ʻIke Competition Category.

KeleaweKiʻi· 2018

Mrs T Hoʻolālā ʻOihana

by Julia Hell

Client: Mrs T

A' Design Award Keleawe Winner in Kiʻi Category

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Verified Award Winner

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Komo Papa Kali Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Mrs T Hoʻolālā ʻOihana

ʻO Mrs T he hoʻolālā ʻoihana no kahi hale hana meaʻai maikaʻi e hoʻohana ana i ke kī ma ke ʻano he mea hoʻohui i loko o nā meaʻai kālua a me nā meaʻai ʻono. He nani a maʻemaʻe ke ʻano o ka hōʻailona kuʻuna, me ka nui o nā pūʻolo keʻokeʻo i kākoʻo ʻia e ʻekolu waihoʻoluʻu ʻoihana. Ke kūlana nei ka logo ma ke ʻano he kiʻi paʻa e hōʻailona ana i kēlā me kēia mea i hana ʻia ma ka hale hana, a hoʻohana ʻia hoʻi ia ma ke ʻano hōʻailona gula wela ma luna o nā kāleka ʻoihana. ʻO nā ʻano huapalapala i koho ʻia e hoʻomanaʻo ana i nā lepili kākau lima, e hōʻike ana i ke ʻano hana lima o nā waiwai. Hoʻopili ʻia a lepili ʻia ma waho nā ʻeke a me nā ipu aniani i mea e mālama ai i ka meaʻai i loko.

The Recognition

About the A' Design Award Keleawe

Ua lanakila ka hoʻolālā Mrs T Hoʻolālā ʻOihana i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Mrs T Hoʻolālā ʻOihana he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā Mrs T Hoʻolālā ʻOihana i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The corporate design for Mrs T states out through a clean and classy, yet distinct look and feel that mirrors the product behind the design. Sleek, mostly white packaging underlined by three corporate colors. The Logo is supposed to work as a frame, that literally brands all the goods produced in the Mrs T manufactory, like a golden quality label. the choice of fonts underlines the fact that all labels are made by hand. The Logo font has a similar look and feel to it.
Dimensions & Packaging: Business card 55 x 85 mm; Big bag: 180 x 260 x 40 mm; Small bag: 140 x 200 x 40 mm; Big glass:70 x 70 x 110 mm ; Medium glass: 70 x 70 x 75 mm; Small glass: 70 x 70 x5 0mm ; Flyer: 105 x 210 mm
Tags: Corporate Design, Packaging, Logo, Tea, Delicacies, Graphic Design
Production Technology: For the business cards and perspectively also for the packaging, we used a golden hot foil for the logo. Since the product was launched last year and the current packaging labels are printed in 4/4C so far.
Design Challenge: while starting to designed I created three different ways to see the product. Each of them was not entirely wrong and I felt attached to them because in a way they all seemed to be right. Two of the drafts were focusing of the origin of the tea ceremonies and practices of the eastern and western cultures. In the end it was to much of an excursus and we chose to realize the third draft, that creates a brand for the products which does not necessarily need to tell a complicated story.
Research: At first I went online to get an overview on existing products related to the tea theme. I find pinterest to be a very helpful tool when it comes visual research. I created a pinbaord. according to that I did a tasting of my clients products. She provided me with a variety of her delicacies. That helped me a lot to get a hint of the world I wanted to create for the products.
Inspiration: I got to try the products of my client, Maren Thobaben at a friends wedding and she asked if I could imagine to create a corporate design for her products. The characteristic of her baked goods is, that she uses tea as an ingredient. The world of tea - packaging, accessoires, heritage and the ceremony of preparing tea in different cultures were the source of my inspiration. I read a lot about it an in the and came back to the source of all of it, the tea plant.
Project Duration: The project started in July 2016 and is ongoing. I am working from Berlin, my client is working from Hamburg.
Operation Flow: The bags can be sealed shut with a laminating machine, so the food inside is vacuum sealed, the glassed have a standard screw cap that also can be sealed shut via vacuum. All items are labeled from the outside to to guarantee food safety.
Team Members: Frontend Developer: Jannis Hell
Image Credits: All Images: Photographer / Jannis Hell, 2017