Kala Kiʻi · 2018

Feral Horses Brand Identity Hana Nui: Kūlana Hui Waiwai

by Emanuele Grittini

A' Design Award Kala 2018 in Kiʻi
CLIENT: Feral Horses
Estimated Number of Design Views: 39,134
Verification code CA9D39A6DF · Verify this award

Visit Site View at A' Design Award Press Release

Colors

About Feral Horses Brand Identity Hana Nui: Kūlana Hui Waiwai

Kikokikona Puke: ʻO ka Feral Horses Brand Identity he kūlana hui waiwai i hoʻolālāʻia no kahi hui e hana ana i ke kahua hoʻopukapuka noʻonoʻo hoʻonaʻauao o kēia wā. Kamaʻilio kēia kūlana i ʻekolu poʻe nānā: nā mea makemake i ke kiʻi noʻeau, nā kanaka kālepa ʻoihana, a me nā mea ʻimi naʻauao. Hoʻohui ka kiʻi hōʻailona hoʻokahi i nā ʻaoʻao noʻeau a me ke kālā o ka hōʻailona hui. Pololei loa ka logo a me kāna mau ʻano like ʻole ma ka pika, no laila e maopopo maikaʻi ana ka hōʻailona a ʻike ʻia. Ua hoʻoholo ʻia nā waihoʻoluʻu me ka ʻōnaehana Pantone a laila hoʻololi ʻia i sRGB a me CMYK. Hana pono nā hua palapala i koho ʻia ma ka pai a ma ka pale like nō hoʻi.

About the A' Design Award Kala

Ua lanakila ka hoʻolālā Feral Horses Brand Identity Hana Nui: Kūlana Hui Waiwai i ka A' Design Award Kala, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kiʻekiʻe loa, nani a kupaianaha. He mau hana ʻālohilohi loa a hana noʻeau nui nā lanakila Kala e hōʻike ana i ka loea, ka makakoho a me ka ʻoi aku o ka noʻonoʻo o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Feral Horses Brand Identity Hana Nui: Kūlana Hui Waiwai he hana kupaianaha, kūlana ʻoi aku, ʻoihana kiʻekiʻe a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Kala he mea hoʻokumu kūpono loa, mahalo ʻia e hāʻawi i ka pōmaikaʻi a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. He mea i ʻeleu ʻia e nā mea he nui ka hoʻolālā Feral Horses Brand Identity Hana Nui: Kūlana Hui Waiwai e hoʻāla i ka makemake, lawe mai i nā manaʻo maikaʻi a hoʻāla i ka kamahaʻo a me ka mahalo.

Press Kit

Unique Properties: The brand has three diverse targets: art enthusiasts, professional traders, and curious achievers.
The company operates within the contemporary art investment field.
The naming had to express the business vision of freeing art investment.
Finally, due to Feral Horses’ mission to mingle the artistic world with the financial one, it was also crucial to come up with a fil rouge that would have brought some harmony and would have balanced creativity and uniqueness with strictness and standards.
Dimensions & Packaging: All corporate product supports meet ISO standards. The color palette was decided first through the Pantone system and then declined into sRGB for the web and CMYK for cases where printing was impossible via Pantone. The fonts used for the realization of the project are compatible both with printing and with web visualization. The pictogram and the set of variants of the logo are pixel perfect so as to be always recognizable and well distinguishable.
Tags: art, investment, economy, financial, artist, artwork,
Production Technology: For the development of the project the practice of "participatory planning" was used, this technique increases the interaction between the designer and the client, making sure to develop a project in a more linear way, sharing the various choices, informing and training the client on the rules and practices that have been followed by case history to better understand the decisions made by the designer.
Design Challenge: The most complex part of the design was to find the right combination between the art and finance sectors. This is because the brand is made up of a team of young professionals willing to show their diversity and the innovation of their project. Furthermore, the naming chosen by the client had to be inserted into a logo that gave the idea of a serious and stable company even if linked to the world of investment in art, so as to give confidence to investors.
Research: The design was carried out together with the customer to facilitate the understanding of the project, the main objective was the representation in a single pictogram of all the souls of the brand and the sectors in which it operates. Very intense the phase of realization of the logo of the brand, with various proposals to get to the winning one. In addition to satisfying the customer, the result obtained several appreciations and helped the brand achieve its goals.
Inspiration: The design inspiration is derived in part from the understanding of the values that the client wanted to convey, and partly from the desire to create a strong and unique project in the sector that is inspired by a strong and concrete line to be well defined and recognizable.
Project Duration: The project started in October 2016 in Milan and finished in january 2017 in Milan.
Operation Flow: The interaction with the brand identity takes place in different phases, first of all through the slides that are pro-rated in the various conventions and webinars where the client promotes his activity. Secondly, the customer of the brand, interacts with the brand through corporate materials suitable for promotional use such as folders for documents. Lastly, the users of any type, interact with the social part, specifically designed to be respected in the corporate graphics.