Kalitva ʻo Ka Katalena Huahana na Lana Raizen

ʻO Kalitva ʻo Ka Katalena Huahana na Lana Raizen he mea lanakila hanohano loa o ka 2019 A' Design Award Keleawe ma ka Māhele Hoʻokūkū Hoʻolālā Kiʻi, Kiʻi Paʻi a me Kamaʻilio ʻIke.

KeleaweKiʻi· 2019

Kalitva ʻo Ka Katalena Huahana

na Lana Raizen

Mea Kūʻai: Kalitva

Mea Lanakila A' Design Award Keleawe ma ka Māhele Kiʻi

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Mea Lanakila i Hōʻoia ʻIa

Hōʻoia i ke Kūlana Makana no #73261

Kipa i ka Pūnaewele Nānā ma A' Design Award Hoʻolaha Nūhou Hōʻailona Makana

Nā Waihoʻoluʻu

Ka Hoʻolālā

E Pili Ana iā Kalitva ʻo Ka Katalena Huahana

Ua hoʻokumu ʻia ke katala no ka mea hana o Lūkini i nā mea pono kuke. Ma muli o ka familiarization kikoʻī a me ka hoʻohālikelike hoʻohālikelike ʻana o nā hōʻiliʻili āpau, ua koho ʻia nā mea ʻala maikaʻi loa, nā mea kanu a me nā mea kanu, i hoʻohui ʻia i ka hoʻolālā o ke kāʻei a ua hōʻike i nā pono o kēlā me kēia hōʻuluʻulu. ʻO ka uhi nui o ka waihona i hana ʻia me kahi ʻokiʻoki i ke ʻano o kahi pā kāwili, kahi e hōʻike ai ke kaila o ke kala o ka hōʻiliʻili. Hoʻohana ʻia ka lawelawe ʻana i ka pākī palapa a me nā ʻōpala ma ka uhi lua e hoʻopili ʻia e ka lacquer paʻa ʻole, me ka hana ʻana i ka uhi maoli ʻana o kēia mau lima.

Ka Hoʻomaikai

E Pili Ana i ka A' Design Award Keleawe

Ua lanakila ka hoʻolālā Kalitva ʻo Ka Katalena Huahana i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Kalitva ʻo Ka Katalena Huahana he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā Kalitva ʻo Ka Katalena Huahana i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.

Ma Hope o ka Hoʻolālā

ʻEke Nūhou

Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.

Nā ʻAno Kūʻokoʻa: The catalog of cooking utensils for Russian manufacturer. It shows the advantages of each collection, each item from a different angle. The overall picture is complemented by photos of food, spices, herbs. The main cover of the catalog is made with a cutting in the form of a frying pan, through which the color photo of the new collection shows through. The handles of the frying pans and pots on the second cover are varnished by soft-touch laque, imitating the actual coverage of these handles. Photo and video can not convey this effect and sensations.
The catalog was presented by the company at an international exhibition HouseHold 2018.
Nā Ana a me ka Hoʻopili: Width 210 mm x Depth 9 mm x Height 250 mm
Nā Lepili: catalog, book, product, kalitva, design, creative, page, layout, booklet, brochure, utensils
ʻEnehana Hana: Main cover: matt paper, 300g/m2, a cutting in the form of a frying pan.
Second cover: glossy paper, 250g/m2, matt soft-touch laque on handles.
Pages: matt paper, 170g/m2.
Pilikia Hoʻolālā: The main difficulties arose with the selection of the most appropriate photos. But since there were no angles necessary for this design, it was decided to make a professional photo session for each collection. At this stage there was a difficulty in transmitting authentic colors and textures.
But thanks to the game of lighting and professional processing, I achieved a realistic view of each subject.
Noiʻi: As a result of detailed familiarization and comparative analysis of all collections of utensils by this manufacturer, the most suitable spices, herbs and vegetables were selected, which complemented the design of the catalog and highlighted the advantages of each collection.
I used the design with two main colors - white and deep red. The most collections are dark or black, they go well with that colors.
Hoʻoulu Manaʻo: The beauty of the collections inspired me to such a presentation catalog. I wanted to show the advantage and uniqueness of each collection, its difference from others.
Ka Lōʻihi o ka Papahana: The project started in July 2018 and finished in August 2018. Russia, Moscow and Novosibirsk
Kaʻina Hana: The catalog opens with information about the company and a description of the technologies that were used in the manufacture of utensils. Then there is the decoding of the main icons and symbols. The following is a section of premium collections with photographs, a detailed description and composition of each one. Then it shows popular collections with the same presentation structure.
There is a section with classic aluminum cookware, which the company has been producing since 1954 at the end of the catalog. Recommendations for the care of each type of collection are described on the last pages and a sheet for notes finish the catalog.
Nā Lālā Hui: Lana Raizen
Nā Kuleana Kiʻi: Photographer: Sergey Fedotov, Kalitva