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Plants Trade Puke Ka Manaʻo Paʻi A Me Ka Pepa Paʻi by Tsuyoshi Omori

Plants Trade Puke Ka Manaʻo Paʻi A Me Ka Pepa Paʻi by Tsuyoshi Omori is a highly esteemed winner of the very prestigious 2019 A' Design Award Kala in Hoʻolālā Kiʻi, Kiʻi Paʻi a me Kamaʻilio ʻIke Competition Category.


KalaKiʻi· 2019

Plants Trade Puke Ka Manaʻo Paʻi A Me Ka Pepa Paʻi

by Tsuyoshi Omori

Client: Plants Trade

A' Design Award Kala Winner in Kiʻi Category

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Colors

The Design

About Plants Trade Puke Ka Manaʻo Paʻi A Me Ka Pepa Paʻi

ʻO PLANTS TRADE kahi ʻano hou o kahi ʻano hoʻonaninani a me ka ʻike kiʻi botanical spimensens, i hoʻolālā ʻia e kūkulu i kahi pilina ma waena o ke kanaka a me ke kūlohelohe ma mua o nā mea hoʻonaʻauao. Ua mākaukau ka Plants Trade Concept Book e kōkua iā ʻoe e hoʻomaopopo i kēia huahana ulu. ʻO ka puke, i hoʻolālā maoli ʻia i ka like like me ka huahana, nā hiʻohiʻona wale nō i nā kiʻi kūlohelohe wale nō akā, ʻo ka kiʻi kiʻi kū hoʻokahi e hoʻoweliweli ʻia e ka naʻauao. ʻOi akui aku ka maikaʻi aʻe, ua paʻi pono ʻia nā kiʻi paʻi e ka letterpress i ʻokoʻa i kēlā me kēia kiʻi i kēlā me ke kala a i ʻole ke ʻano like, me nā mea kanu kūlohelohe.

The Recognition

About the A' Design Award Kala

Ua lanakila ka hoʻolālā Plants Trade Puke Ka Manaʻo Paʻi A Me Ka Pepa Paʻi i ka A' Design Award Kala, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kiʻekiʻe loa, nani a kupaianaha. He mau hana ʻālohilohi loa a hana noʻeau nui nā lanakila Kala e hōʻike ana i ka loea, ka makakoho a me ka ʻoi aku o ka noʻonoʻo o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Plants Trade Puke Ka Manaʻo Paʻi A Me Ka Pepa Paʻi he hana kupaianaha, kūlana ʻoi aku, ʻoihana kiʻekiʻe a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Kala he mea hoʻokumu kūpono loa, mahalo ʻia e hāʻawi i ka pōmaikaʻi a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. He mea i ʻeleu ʻia e nā mea he nui ka hoʻolālā Plants Trade Puke Ka Manaʻo Paʻi A Me Ka Pepa Paʻi e hoʻāla i ka makemake, lawe mai i nā manaʻo maikaʻi a hoʻāla i ka kamahaʻo a me ka mahalo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The Concept Book was designed in exactly the same size as the products, botanical specimens. Not only photos of nature, the book also features unique graphics which the designer created with drawing inspiration from the nature’s wisdom. More interestingly, the graphics are carefully printed by letterpress so that every image varies in color or texture, just like natural plants.
Dimensions & Packaging
The Concept Book is a hardcover, 105 x 190 mm, consisting of 52 pages. The Poster is 505 x 728 mm.
Tags
Concept Book, Botanical Specimen, Letterpress, Graphics, Plants Trade, Nature
Production Technology
The Concept Book used the foil printing on its white cardboard cover, the offset printing for 5 photographs and the letterpress printing for 14 graphics. The Poster used the offset printing for the photograph and the letterpress printing for the graphic.
Design Challenge
The difficulty in designing the Concept Book was in what way the designer should create graphics that can make people think of the nature’s wisdom. After consideration, the designer chose the letterpress printing for graphics to depict different colors or textures, just like real plants.
Inspiration
Plants Trade is a series of an innovative and artistic form of botanical specimens, not like the conventional ones that are merely used as educational material. The product was born to build a better relationship between humans and nature. The Concept Book was made to help people understand this creative product.
Project Duration
The project started in September 9th, 2017 in Tokyo and it is still ongoing. The Concept Book was published in Japan on that date and was exhibited at Tokyo Art Book Fair in October 2017, Shibuya Publishing & Booksellers in August 2018 and at Kamome Books in September 2018.
Operation Flow
The Concept Book will be on sales online as well as at exhibitions or events such as art book fair. Not simply as a printed object, the designer hopes people feel the unspoken messages from plants, that is, Nature’s Wisdom.
Patents
Copyrights belong to PLANTS TRADE, 2017
Team Members
Designer & Illustrator : Shunsuke Ikai
Photographer : Hiroto Hata
Copywriter : Tadayasu Seto
Translator : Yukiko Nishikawa
Movie : studio me
Image Credits
Image#2:Photographer Takashi Hiramatsu, 2018.
Image#3:Photographer Takashi Hiramatsu, 2018.
Image#4:Photographer Takashi Hiramatsu, 2018.
Image#5:Photographer Takashi Hiramatsu, 2018.

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