Hao Loko Hale · 2019
Niannujiao Jiaoding Flagship Store Hale Kūʻai Alakaʻi
by Tomohiro Katsuki - Prism Design
- A' Design Award Hao 2019 in Loko Hale
- CLIENT: Prism Design
- Estimated Number of Design Views: 13,638
- Verification code C02D1999C3 · Verify this award
Colors
About Niannujiao Jiaoding Flagship Store Hale Kūʻai Alakaʻi
He hale kūʻai kūloko ʻo Niannujiao Jiaoding Flagship Store ma Beijing, Kina, kahi e mālama ai i ʻelua kaila lole wahine i loko o hoʻokahi wahi he 180 mika huinahā ka nui. ʻO ka manaʻo hoʻolālā he kaulike kūlike. Hoʻokaulikeʻia ke ʻano, ke kala, ke kaʻa ʻana, ka hana a me ka laulā huahana i mea e mālama ai kēlā me kēia kaila i kona ʻano ponoʻī. He kiʻekiʻe a maopopo ʻo Niannujiao, ʻoiai he hou, maʻalahi a kaila hou ʻo Jiaoding. Aia i loko o nā mea hana ka piena pōhaku ʻele'ele, ka pale kila keleawe, ke aniani maopopo, ka pena keʻokeʻo a me ka ʻākala, ka papa lāʻau, ka lole a me ka terrazzo hana ʻia.
About the A' Design Award Hao
Ua lanakila ka hoʻolālā Niannujiao Jiaoding Flagship Store Hale Kūʻai Alakaʻi i ka A' Design Award Hao, he ʻike hoʻohanohano i hāʻawi ʻia i nā hoʻolālā maikaʻi e hoʻokō ana i nā koi ʻoihana a ʻoihana hana i manaʻo ʻia mai nā mea hoʻokumu i hana maikaʻi ʻia. Hōʻike nā lanakila Hao i ka mākau nui, ka loea kiʻekiʻe, ka ʻike akamai a me ka hiki hana noʻeau o ka poʻe i hana iā lākou. Manaʻo ʻia ʻo ka hoʻolālā Niannujiao Jiaoding Flagship Store Hale Kūʻai Alakaʻi he mea hoʻokumu i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia e pono a hou. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Hao e hoʻohui ana i nā hana maikaʻi loa o ka ʻoihana a loaʻa nā ʻano ʻenehana mākaukau i hui pū ʻia me ka ʻike hana a me ka makakoho. Mahalo ʻia ka hoʻolālā Niannujiao Jiaoding Flagship Store Hale Kūʻai Alakaʻi no kona nānā pono a ua hoʻolālā ʻia e hāʻawi i nā hoʻomaikaʻi ola e kōkua ai i ka hana ʻana i ka honua i wahi maikaʻi aku.
Press Kit
- Unique Properties
- The “Niannujia/Jiaoding” brand is a female brand in which two brands are put together in a space.
The new concept is ‘balanced neutral’ - Dimensions & Packaging
- Address,1st Floor Room132, HuPu TianDi, No 85 Hui long guan West Street, Chang ping District, Beijing china / floor AREA,180 square meters /Material,White Rectangle,Gray slate tile ,Bronze steel plating,Clear mirror ,PAINT（White ＆ PINK）,PVC Wood sheet,Fabric （2type PINK COLOR）,Artificial terrazzo /
- Tags
- NEUTRAL,Balance,Boutique,
- Production Technology
- We explore the neutral balance without breaking everything. Style, color, human line, function, SKU, etc. We have always balanced the neutrality of the two brands.
- Design Challenge
- we have long noticed two different brand characteristics. But this design has to be put together in one space, and to ensure the personality of the two different brands. Nian Nujia has an elegant and clear edge. Jiaoding is the power of modern fashion and simplicity.
We decided to focus on balancing neutrality without breaking the two personalities. - Research
- We explore the neutral balance without breaking everything. Style, color, human Move line, function, SKU, etc. We have always balanced the neutrality of the two brands. It is we are exploring such a new golden ratio.
- Inspiration
- Target customers are women between the ages of 30 and 40.
Women of this age exude a unique charm, they are beautiful but not floating on the surface, mature and fragrant. Young girls may be relaxed about life, but they are different. They are used to exploring themselves and are free from the inside out. we have long noticed two different brand characteristics. - Project Duration
- The project started in April 2018 in Beijin China and finished Construction in August 2018 in Beijin China, and was Opened in 1 September 2018.
- Operation Flow
- The world is full of many things and information.
People's hearts are affected by it. They are looking for a simpler, more natural and more balanced lifestyle. Nian Nujia / Jiao Ding is a collection brand that reflects it. - Image Credits
- Photographer:Katsumi Hirabayashi
