Logotype SETMA ʻo Ka Logotype by Mateus Matos Montenegro

Logotype SETMA ʻo Ka Logotype by Mateus Matos Montenegro is a highly esteemed winner of the very prestigious 2019 A' Design Award Keleawe in Hoʻolālā Kiʻi, Kiʻi Paʻi a me Kamaʻilio ʻIke Competition Category.

KeleaweKiʻi· 2019

Logotype SETMA ʻo Ka Logotype

by Mateus Matos Montenegro

Client: Mateus Matos Montenegro

A' Design Award Keleawe Winner in Kiʻi Category

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Verified Award Winner

Verify Award Status for #85377

Hulihuli Lawelawe Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Logotype SETMA ʻo Ka Logotype

ʻO ka inoa ʻo SETMA, ʻĀpana Kūʻaiʻe a me nā ʻĀina huna o Jijoca de Jericoacoara, ka inoa o ka lāʻoniʻoni a me nā mea kūlohelohe o ke kūlanakauhale, mai ka Blue Lagoon, ka Serrote, ka Pierced Stone, ke Kai a me ka hōʻailona poʻokela i ka Dunes. Hoʻohui ka mea hoʻolālā i kēia mau mea āpau ma kahi ʻano kūlike me ka hoʻohana ʻana i nā kumulāʻau curved sine, ka mea e hōʻike ai i ka manawa, ke kaulike a me ka kūlike ma waena o ka nani maoli a me ke ʻike i hāʻawi ʻia e ke kūlanakauhale, i ʻike maikaʻi ʻia e ko lākou poʻe kamaʻāina a me nā poʻe kipa he nui a puni ka honua.

The Recognition

About the A' Design Award Keleawe

Ua lanakila ka hoʻolālā Logotype SETMA ʻo Ka Logotype i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Logotype SETMA ʻo Ka Logotype he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā Logotype SETMA ʻo Ka Logotype i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The SETMA, the Municipal Tourism and Environment secretariat, brand of Jijoca de Jericoacoara must be what the municipality and its environment represents for all the people who enjoy the unique and wonderful moments of happiness and peace there. It must be an extremely expressive brand, but light and harmonious. A visual representation of a paradise.
Dimensions & Packaging: The logo showcases the five colorful natural elements that unify and represent the city of Jijoca de Jericoacoara. We transformed these elements in icons and unified those using harmonious sine waves curves, implying they are all part of one environment. We overlapped the elements that connects between themselves.
Tags: Jijoca de jericoacoara, setma, logotype, environment, harmony, transcendent, tourism
Production Technology: The mais insight of the design was to unify all the main city elements using the harmony that their own environment provides, with the sine curves waves in resonance with nature.
Design Challenge: The main creative challenge in the concept was to find a way to be simple, but at the same time represents the whole city, environment and the amazingness feeling of freedom, all together connected with nature.
We found this harmony in the sine waves that represent all life. We are all made of energy waves that resonate with each other and our environment.
Research: The research for the design was to find what where the main elements of the city. Witch ones represented more the city as a whole. The collection of data came from a study related do images from social media and which ones were most shared by its visitors.
Inspiration: The logotype appropriates the natural wonders of the municipality to represent in a drawing everything that it offers to its tourists and visitors. From the lagoon, the serrote, the pierced stone, the sea and the iconic sunset on the dunes.
To unify all these elements, we use harmonious curved sine-wave elements, which represent the frequency, balance, harmony and equilibrium between all the natural beauty and the transcendent experience it provides.
Project Duration: The project started by the end of January 2018 and ended in the middle of March 2018.
Operation Flow: From the beginning of the project, the main idea was to have a harmony, an energy, a flow in which the design would represent the environmental wonders with de transcendent feeling of its users.
Team Members: Mateus Matos Montenegro