InterBrasil Logotype Redesign ʻano Hōkuhi Inoa Inoa by Mateus Matos Montenegro

InterBrasil Logotype Redesign ʻano Hōkuhi Inoa Inoa by Mateus Matos Montenegro is a highly esteemed winner of the very prestigious 2020 A' Design Award Kala in Hoʻolālā Kiʻi, Kiʻi Paʻi a me Kamaʻilio ʻIke Competition Category.

KalaKiʻi· 2020

InterBrasil Logotype Redesign ʻano Hōkuhi Inoa Inoa

by Mateus Matos Montenegro

Client: InterBrasil

A' Design Award Kala Winner in Kiʻi Category

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Verified Award Winner

Verify Award Status for #86886

Nānā Hōʻikeʻike Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About InterBrasil Logotype Redesign ʻano Hōkuhi Inoa Inoa

ʻO ka lono no ka hoʻohuli ʻana a me ka hoʻolālā hou ʻana i nā loli i ka mana hou a me ka hoʻohui ʻana i ka moʻomeheu o ka ʻoihana. ʻAʻole hiki i ke hoʻolālā ʻana o ka puʻuwai ke lilo i waho o ka hōʻailona, e hoʻoikaika ana i ka hui pū ʻana ma waena me nā limahana, akā pū kekahi me nā mea kūʻai aku. ʻO ka hui hoʻohui ma waena o nā pono, ka paʻa a me ka maikaʻi o ka lawelawe. Mai ke ʻano i ka waihoʻoluʻu, ua hoʻohui ʻia ka hoʻolālā hou i ka puʻuwai i ka B a me ke ke ola olakino ma T. T. Ua hui pū nā ʻōlelo ʻelua i waena o ka hana ʻana i ka inoa me he huaʻōlelo hoʻokahi, hoʻokahi hōʻailona, e hui pū ai i ka R a me B i ka naʻau.

The Recognition

About the A' Design Award Kala

Ua lanakila ka hoʻolālā InterBrasil Logotype Redesign ʻano Hōkuhi Inoa Inoa i ka A' Design Award Kala, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kiʻekiʻe loa, nani a kupaianaha. He mau hana ʻālohilohi loa a hana noʻeau nui nā lanakila Kala e hōʻike ana i ka loea, ka makakoho a me ka ʻoi aku o ka noʻonoʻo o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā InterBrasil Logotype Redesign ʻano Hōkuhi Inoa Inoa he hana kupaianaha, kūlana ʻoi aku, ʻoihana kiʻekiʻe a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Kala he mea hoʻokumu kūpono loa, mahalo ʻia e hāʻawi i ka pōmaikaʻi a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. He mea i ʻeleu ʻia e nā mea he nui ka hoʻolālā InterBrasil Logotype Redesign ʻano Hōkuhi Inoa Inoa e hoʻāla i ka makemake, lawe mai i nā manaʻo maikaʻi a hoʻāla i ka kamahaʻo a me ka mahalo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: InterBrasil updated to a new internal systems and communication with consumers, so there was a need to update the brand.
After the first and second redesign a couple years back, InterBrasil decided to redesign its brand to talk and interact better with its target audience and employees. The logo was rethought and redesign all the way to its basic principles. The heart was integrated in the B letter of BRASIL and the health cross in the T of INTER. The two words got unified in the middle.
Dimensions & Packaging: Many elements were created from the logo graphics to support the new digital midias and printed demands as an icon and a symbol that was used for the development of textures. Several pieces of stationery were also developed, such as Business Card, Letterhead, Badge, Envelope and External Signage.
Tags: Logotype, Branding, Redesign, Corporate Identity, Logo Design, Brasil, Interbrasil, Health
Production Technology: The logo was developed using computer graphics and extensive editing of the typography to accomplish the integration of the two words INTER and BRAZIL, highlighting the heart in the form of B of Brasil, the heath cross in the letter T and the union of the two words in the center. The CMYK standard for primary and secondary colors was used.
Design Challenge: The major creative challenge in brand design came in the changes and adaptations of typography so that the design had all the elements in a harmonious, elegant and continuous way.
Research: A simple survey was developed using a quantitative and qualitative mix with its employees and collaborators to determine company values, communication and tastes.
From this research was developed the moodboard and the line of communication that the company would follow.
Inspiration: Brand redesign was inspired by the sense of modernization and integration that was changing in the company culture. The design of the heart could no longer be external to the brand and needed to be integrated. Inspiring a union, a partnership both internally with employees, but also with customers. An integrated union between benefits, commitment and quality of service.
Project Duration: Started in july 2018 and ended in January 2019 in Fortaleza, Brazil.
Operation Flow: The main concept of the brand is centered in the simple feeling of union, presenting to customers and employees a friendly environment, and a first class product. The colors reinforce this environment with clarity, providing a feeling of relaxation. The design was carefully planned so that all the elements that represent Interbrasil were inside the design, but in a simple and elegant way.
Team Members: Mateus Matos Montenegro