Menogga Hoʻolālā Waihoʻoluʻu by 1983Asia

Menogga Hoʻolālā Waihoʻoluʻu by 1983Asia is a highly esteemed winner of the very prestigious 2020 A' Design Award Keleawe in Hoʻolālā Kiʻi, Kiʻi Paʻi a me Kamaʻilio ʻIke Competition Category.

KeleaweKiʻi· 2020

Menogga Hoʻolālā Waihoʻoluʻu

by 1983Asia

Client: 1983Asia

A' Design Award Keleawe Winner in Kiʻi Category

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Verified Award Winner

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Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Menogga Hoʻolālā Waihoʻoluʻu

ʻO Menogga kahi hoʻolālā waihoʻoluʻu i hoʻokumu ʻia ma luna o ka moʻomeheu o ka poʻe liʻiliʻi ʻo Zhuang ma Kina. Mālama ka moʻomeheu Zhuang i kahi kaʻao e hōʻike ana ua hānau ʻia nā kānaka mai nā pua mai, a hoʻomaikaʻi ʻia ke akua wahine ʻo Menogga a hiki i kēia lā. Hōʻike ka ʻike ʻōiwi hoʻolālā i ka ʻuhane wahine, ke aloha a me ke ahonui i loaʻa i loko o kēia kaʻao. Ua wehewehe ʻia nā kiʻi lole kuʻuna Zhuang a kaha hou ʻia me nā polokalamu hoʻolālā kikohoʻe e hana i kahi ʻōnaehana ʻike hou. Hoʻohana ʻia ka ʻike ʻōiwi ma luna o ka lole, ka hoʻopaʻa waiwai a me nā mālumalu ua, me ka hoʻohana ʻana i ke kāpili wela, ka humu kiʻi a me ka hoʻopili wili. ʻO ka pahuhopu, ʻo ia ka hoʻokaʻana i ka moʻomeheu ʻo Guangxi me kahi lehulehu ākea aʻe.

The Recognition

About the A' Design Award Keleawe

Ua lanakila ka hoʻolālā Menogga Hoʻolālā Waihoʻoluʻu i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Menogga Hoʻolālā Waihoʻoluʻu he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā Menogga Hoʻolālā Waihoʻoluʻu i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: 1983ASIA did this project for discovering the traditional culture from the Zhuang minority in China. The Zhuang minority culture has a legend that human are born from flowers, and today they still worship the goddess named Menogga. Even Menogga is a legend story belongs to a minority, but 1983ASIA still find the beauty behind this story. This concept explains the Zhuang natural connotations of the female spirit, fraternity and tolerance.We injected this concept into the brand.
Dimensions & Packaging: Over bright oil, hot stamping, hot silver, hot laser, embroidery, flocking
Tags: Package design, branding design, traditional culture, Asian design
Production Technology: 1983ASIA team conducted cultural research into Menogga. However, Menogga is a traditional image which is too ancient. Therefore, We scanned the traditional Zhuang minority fabric Menogga image and designed through AI, PS and other software. Except the visual brand design, 1983ASIA also designed derivatives such as clothing, package and umbrella etc.
Design Challenge: The emphasis of this project is Chinese minority culture, bring the ancient not known culture to the daily life with modern design skills. The long-term goal of this project is make people understand the insight of our culture and enjoy the minority history.
Research: Chinese minority culture. 1983ASIA went to Guangxi province to do the research. The research was done through collect information by talked to Zhuang minority people who live in there, and read relative articles.
Inspiration: The Menogga goddess are the inspiration source for the design this time. There are more than 50 minorities in China, and 1983ASIA designed this project show the amazing culture from the Zhuang minority to the world. 1983ASIA brings the traditional character form their culture with modern design for inheriting, and making Menogga become a promoter of Guangxi province aesthetics culture is our design goal.
Project Duration: this project finished in March 2018 in Guangxi China
Operation Flow: The most important part of branding is the spirit which include the story behind, impressive image and aesthetic communication. Menogga retains the aesthetic feelings of many matriarchal societies and extends the aesthetic characteristics of women’s aesthetics, therefore, 1983ASIA designed from females perspective to transform the emotion to people. Also, the historical stories behind combine with modern design skills make communication more effective.
Patents: 1983ASIA
Team Members: Susu
Yao
Li Hong Yu
He Jing
Cai Xiu Ling
Image Credits: 1983ASIA