Meat n Beer ʻo Ka Hoʻolālā Inoa by Mateus Matos Montenegro

Meat n Beer ʻo Ka Hoʻolālā Inoa by Mateus Matos Montenegro is a highly esteemed winner of the very prestigious 2020 A' Design Award Keleawe in Hoʻolālā Kiʻi, Kiʻi Paʻi a me Kamaʻilio ʻIke Competition Category.

KeleaweKiʻi· 2020

Meat n Beer ʻo Ka Hoʻolālā Inoa

by Mateus Matos Montenegro

Client: Meat n Beer

A' Design Award Keleawe Winner in Kiʻi Category

13,375

Verified Award Winner

Verify Award Status for #87395

Hulihuli Lawelawe Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Meat n Beer ʻo Ka Hoʻolālā Inoa

ʻO ka ʻai n Beer ua manaʻo ʻia he hale kūʻai poʻo nui e kūʻai aku ana i nā ʻai a me nā ʻumi. Ua hiki mai ka paipai ʻana no ka hōʻailona ʻana i ka hoʻohui ʻana o kā lāua huahana lua. Mai nā poʻo holoholona keu me ko lākou mau pepeiao, ua hoʻololi ʻia me ka mea i manaʻo ʻia i kahi vector kaula kāwele o ka wa kahiko, e launa pū me nā mea ʻē aʻe, ka ʻeke pia. Aia ka hui pū ma kahi kūlana maikaʻi a maikaʻi ʻole, succinctly a nani hoʻi i kahi hōʻailona hoʻokahi kahi i kākau ʻia ai ke kiʻi a me ke kiʻi i hoʻokahi kiʻi. Pāʻani ke ʻano o ka moolelo a kāwili ʻia i kahi pākuhi kahiko kahiko font me ka ʻatikala hou aʻe.

The Recognition

About the A' Design Award Keleawe

Ua lanakila ka hoʻolālā Meat n Beer ʻo Ka Hoʻolālā Inoa i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Meat n Beer ʻo Ka Hoʻolālā Inoa he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā Meat n Beer ʻo Ka Hoʻolālā Inoa i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Meat n 'Beer was thought to be a reference store in the sale of Meats and Special Beers. From internationally famous brands to national reference beers, and meats with Kobe Beef from waygu. The logo came from the junction of the two products, uniting in a single symbol, using the negative space for that, where text and image form a single image. The drawing made from straight lines makes a strong and sturdy shape with an artisan shaped style.
Dimensions & Packaging: Packaging and the paper bags came in various shapes for each type and size of product.
Tags: Meat, beer, store, kobe, brand, logotype, packaging, design, prime
Production Technology: Several pieces were produced, from kraf paper bags printed on offset, corten steel facade plate, growler bottle and silk screen printed cups, thermal bags, business cards, wrapping paper and a wooden box with the logo cut out laser for special gifts.
Design Challenge: The two main challenges were to use common and well-known forms and used in a unique and innovative way incorporating elegance and authenticity.
Research: The survey was conducted with a group of consumers and friends of the owners, both in the preparation of the briefing and in the brand approval focus group.
Inspiration: Inspired by the traditional cattle heads with their pointed horns, we transform this iconic design into a modern, rustic wireframe vector shape, interacting with another traditional element, the longneck beer bottle. The two unite in a positive and negative, succinct and elegant way.
Project Duration: Started in july 2016, and ended with the opening of the second store in december 2018.
Operation Flow: The design was done thinking together with the architecture project, so that the whole of the store and brand was integrated.
Team Members: Mateus Matos Montenegro