EXP Brasil Brand ʻo Ka Hoʻolālā Inoa by Mateus Matos Montenegro is a highly esteemed winner of the very prestigious 2020 A' Design Award Kala in Hoʻolālā Kiʻi, Kiʻi Paʻi a me Kamaʻilio ʻIke Competition Category.

KalaKiʻi· 2020

EXP Brasil Brand ʻo Ka Hoʻolālā Inoa

by Mateus Matos Montenegro

Client: EXP Brasil

A' Design Award Kala Winner in Kiʻi Category

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Verified Award Winner
Verify Award Status for #87730

Hulihuli Lawelawe Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About EXP Brasil Brand ʻo Ka Hoʻolālā Inoa

ʻO ka hoʻolālā no ka hōʻailona EXP Brasil hele mai nā ʻoihana hui o ka hui a me ka hui ʻana. ʻO ka hoʻokaʻawale ʻana i waena o ka ʻenehana a me ka hoʻolālā i kā lākou mau papahana e like me ke ola o ke keʻena. Hōʻike ka huakaʻi peʻahi i ka hui a me nā ikaika o kēia ʻoihana. ʻO ka hoʻolālā leta X ikaika paʻa a hoʻohui pū akā ʻoluʻolu loa a me ka ʻenehana. Ke hōʻike nei ka inoa i ke ola o ka studio, me nā mea i loko o nā leka, ma nā wahi kūpono a maikaʻi ʻole e hoʻohui pū ai i ka poʻe a me ka hoʻolālā, kū hoʻokahi a me ka puʻupaʻa, maʻalahi me ka ʻenehana, māmā a paʻa, akamai a me ka pilikino.

The Recognition

About the A' Design Award Kala

Ua lanakila ka hoʻolālā EXP Brasil Brand ʻo Ka Hoʻolālā Inoa i ka A' Design Award Kala, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kiʻekiʻe loa, nani a kupaianaha. He mau hana ʻālohilohi loa a hana noʻeau nui nā lanakila Kala e hōʻike ana i ka loea, ka makakoho a me ka ʻoi aku o ka noʻonoʻo o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā EXP Brasil Brand ʻo Ka Hoʻolālā Inoa he hana kupaianaha, kūlana ʻoi aku, ʻoihana kiʻekiʻe a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Kala he mea hoʻokumu kūpono loa, mahalo ʻia e hāʻawi i ka pōmaikaʻi a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. He mea i ʻeleu ʻia e nā mea he nui ka hoʻolālā EXP Brasil Brand ʻo Ka Hoʻolālā Inoa e hoʻāla i ka makemake, lawe mai i nā manaʻo maikaʻi a hoʻāla i ka kamahaʻo a me ka mahalo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The proposal appropriates the elements of unity, partnership, robustness, lightness and technology that are as much used in the projects as in the office structure, and in its various areas of expertise within Architecture, Urbanism and Engineering. The union is the strength of this company.
The union between people and forms; individual and collective; simple with technological; lightweight and robust; professional and personal.
To unify all these elements, it was used an element of the source design in an integrated and solid way.

In the typography, the special design of the letter E uses the negative space to create with the letter X a house icon, reinforcing the commitment of the studio.
The letter P has the lower part in a curve, relating with the design of an open door in a blueprint.
Dimensions & Packaging: The design was designed in CMYK, making it easy to print on a variety of media, but always thinking about RGB space and how shapes and colors would fit in the middle of the light.
Tags: Architecture, brand, logotype, engineering, contruction, design
Production Technology: Many elements have been created to complement the brand. From business cards, Billboard for the contruction site, printed portfolio, design patterns, social media, t-shirts and coffee mugs.
Each one with its technology, from offset printing, screen printing and acrylic UV printing.
Design Challenge: The great creative challenge was to bring and express all the union, quantity, malleability and quality of the functions and areas that the company provides. Putting it all together into one symbol, in the positive and negative space, that represented the soul of the company.
Research: Research was done in various areas related to architecture and engineering, from magazines, visits to works in progress and completed, and one day analyzing the structure and how the company works internally with its employees.
Inspiration: The brand has an immense importance for the business because it symbolizes a great everything of the company, its ideals, quality, concepts, designs, technology, its way of attending to the customer, its unique peculiarities.
The EXP Brasil brand was born from these principles, appropriating the mixture between technology and design, and inserting this concept into the letter X, which has in itself the idea of the correct place, the point of the question and the answer. The use of the negative space was also included in the typography, to reaffirm the studio concept and position.
Project Duration: The project started February 2018 and ended in January 2019
Operation Flow: The brand interacts with its medium, whether it is paper, business card, outdoor signs or billboards. Exactly representing all this union and interaction between its employees and their areas of expertise within Architecture and Engineering. The negative space in the typography interacts with the product, a building, a house, a construction.
Team Members: Mateus Matos Montenegro