Changing Perspectives Hana Kikoʻī Kaiapuni by Haley Tebo

Changing Perspectives Hana Kikoʻī Kaiapuni by Haley Tebo is a highly esteemed winner of the very prestigious 2020 A' Design Award Keleawe in Hoʻolālā Kiʻi, Kiʻi Paʻi a me Kamaʻilio ʻIke Competition Category.

KeleaweKiʻi· 2020

Changing Perspectives Hana Kikoʻī Kaiapuni

by Haley Tebo

Client: Haley Tebo

A' Design Award Keleawe Winner in Kiʻi Category

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Verified Award Winner

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Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Changing Perspectives Hana Kikoʻī Kaiapuni

ʻO Changing Perspectives kahi hoʻonohonoho puʻupaʻa palapala kaiapuni i hana ʻia no nā papa aniani o kahi hale noiʻi kiʻi kulanui. Ua ʻoki ʻia nā kiʻi huapalapala mai ke vinyl ʻōhu ʻole a hoʻonohonoho ʻia i loko o kahi leka heluhelu ʻia i ka wā e hele ai nā kānaka ma ō. Hiki ke heluhelu ʻia ka leka mai kēlā ʻaoʻao a i kēia ʻaoʻao, no laila e kū mālie ana nā mea nānā a neʻe e hoʻopau i ke kikokikona. ʻO kēlā me kēia huapalapala, ma kahi o hoʻokahi a ʻelua paha kapuaʻi ke kiʻekiʻe, e loli ana ma muli o ka mamao mai ka mea nānā. ʻO ka mālamalama e hele aku ana i loko o nā papa e hoʻopiʻi hou ana i nā kiʻi huapalapala ma ke ʻano he aka a me ke ʻano ʻano. Ke kono nei kēia hoʻonohonoho i nā kānaka a puni ke kula e launa pū me ka palapala kiʻi.

The Recognition

About the A' Design Award Keleawe

Ua lanakila ka hoʻolālā Changing Perspectives Hana Kikoʻī Kaiapuni i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Changing Perspectives Hana Kikoʻī Kaiapuni he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā Changing Perspectives Hana Kikoʻī Kaiapuni i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This interactive installation compels the viewer to move in such a way to view the piece differently. As people walk by, the shapes align to form a message, which can be read walking from either direction. Installed on an art building at a university, the piece can be viewed from inside the gallery or across campus and draw people to it. The lighting also reflects the shapes of the typography in the form of shadows and reflections.
Dimensions & Packaging: Each letter of the design is approximately 1-2 feet tall, varying with distance from the viewer.
Tags: Environmental typography, interaction design, user experience, typography, graphic design,
Production Technology: Adobe software was used to create slides that were then projected onto the building. The projector was placed on a ladder at eye-height so it would be convenient for onlookers walking by to read. The shapes were traced with china marker then covered with frosted vinyl and cut out.
Design Challenge: After choosing an approved concept, we addressed the installation process. We could digitally cut out the letters, but they might not align correctly, or we could project it so the alignment was perfect, but would have to cut them by hand. After taping up a to-scale proof of the estimated warp we decided to project the letters because they did not align in the proof. The projection then needed to be done at night and required ladders, multiple extension cords, and for the fountain to be drained.
Research: Researching existing projects inspired aspects of this design but also allowed it to be unique. Scouting local areas to find an optimal environment for the typography, we chose to install on campus for convenience and because of having a strong concept for the space, which included a well thought-out quote that could be read from either direction. The area was measured so a digital mockup could be done to scale. The design was very well received as people complimented it as it was being installed.
Inspiration: Inspired by environmental typography installations that use perspective in a way that the words can only be read from one spot, we wanted to bring this somewhere where a lot of people could interact with typography. We were inspired by the potential we saw in the fountain in front of the our university's art building and the vertical glass panels above it. We used the dimensions of these panels to inform the choice of Helvetica Condensed and people walking from both directions to choose the quote.
Project Duration: Research for this project started in late April 2019. Installation lasted for two weeks in May 2019.
Operation Flow: This installation is unique because it is put into movement as the viewer walks by, compelling them to pause and align themselves with the piece in order to read it. The space builds anticipation as the viewer must move themselves to read the next half of the message. The typography tells a story that parallels the environment it is in, achieving mutual enhancement of the design and the environment.
Team Members: Angeli Leong
Image Credits: Image #1 : Professor Wade Lough, 2019
Image #2 : Professor Wade Lough, 2019
Video Credits : Angeli Leong
Quote used is by Wayne Dyer