Care for Mom to Be Hoʻolaha Hoʻomaopopo Kaiāulu by Seyon Kim

Care for Mom to Be Hoʻolaha Hoʻomaopopo Kaiāulu by Seyon Kim is a highly esteemed winner of the very prestigious 2020 A' Design Award Keleawe in Hoʻolālā Kaiāulu Competition Category.

KeleaweKaiāulu· 2020

Care for Mom to Be Hoʻolaha Hoʻomaopopo Kaiāulu

by Seyon Kim

Client: Seyon Kim

A' Design Award Keleawe Winner in Kaiāulu Category

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Verified Award Winner

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Colors

The Design

About Care for Mom to Be Hoʻolaha Hoʻomaopopo Kaiāulu

He hoʻolaha hoʻomaopopo lehulehu ʻo Care for Mom To Be e pili ana i nā pono o nā wahine hāpai e huakaʻi ana. Ke noi nei ka hoʻolaha i nā mea huakaʻi ʻē aʻe e hāʻawi i kahi noho ma ke kaʻaahi a i ʻole kahi kau kaʻa. Ulu maila ka ʻike kiʻi mai kahi logo e hoʻohui ana i ke kiʻi o ke kanaka hāpai me ke ʻano o ka puʻuwai, e hōʻike ana i ka hāpai ʻana a me ka mālama. Hoʻohana ʻia kahi kala pastel mahana o ka ʻulaʻula a me ka ʻalani i hui pū ʻia ma kahi o ke kala maʻamau i hoʻopili ʻia me ka hāpai ʻana. Aia ka logo ma nā palapala hoʻolaha a me nā tiketa kaʻaahi lalo honua i pai ʻia ma nā hale kūʻai kaʻaahi a me nā wahi kau kaʻa.

The Recognition

About the A' Design Award Keleawe

Ua lanakila ka hoʻolālā Care for Mom to Be Hoʻolaha Hoʻomaopopo Kaiāulu i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Care for Mom to Be Hoʻolaha Hoʻomaopopo Kaiāulu he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā Care for Mom to Be Hoʻolaha Hoʻomaopopo Kaiāulu i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Care for Mom To Be is a campaign that promotes awareness of the needs of traveling pregnant women. It encourages other to offer a seat on a train or a place to park their car. The campaign grows from a logo that combines the figure of a pregnant person and the shape of a heart. This was designed to appeal to both men and women, and to encourage both sexes to respond positively.
Dimensions & Packaging: Poster: 27"x40"
Subway ticket: 1.5"2.5"
Tags: care, pregnant, awareness, campaign
Production Technology: The human figure and heart embedded in the logo are meant to represent a “pregnancy” and “care,” with or without the supporting text. In its full form, it uses a simple twist of a familiar isotype figure, balanced with supporting text.
Design Challenge: The design challenge was to create that is easy to understand and something memorable. I also wanted to choose the brand color that is more neutral so the pregnancy or women related color doesn't always have to be a pink color. The warm pastel color of mixed red and orange was chosen to represent the underlying significance: Hope, Love, Care, and Belongingness. The word-mark and overall typeface are Neutral that is a friendly sans serif text font with unmistakable character yet universal appeal.
Research: There was a huge issue in South Korea about the suffering of pregnant women who commute in the subway. I also realized that in the United States, there isn't any designated seats or parking spaces for pregnant women. I read an article from the New York Times and also a few blog posts discussing the low awareness of pregnant people in the U.S. When I interview pregnant women, the answer for this issue wasn't complicated to be solved. More care in the public such as offering a seat to them or a bit more generosity was what they really needed.
Inspiration: Pregnant women are often overlooked, especially in transit. This campaign endeavors to promote awareness of the needs of pregnant women, and encourages others to create a more welcoming environment for them.
Project Duration: 3 weeks in New York City.
Operation Flow: This campaign is intended to be viewed in public especially for people in a commuting location like a subway station and parking lot. By looking at the promotional materials, and actually being able to physically interact with the subway ticket with the campaign logo, the viewers can raise their awareness about care for pregnant women.
Team Members: Seyon Kim
Image Credits: Photographed by Seyon Kim