Fashion Launderette Ke Kikowaena Hoʻonohonoho by Hong Kong Trade Development Council

Fashion Launderette Ke Kikowaena Hoʻonohonoho by Hong Kong Trade Development Council is a highly esteemed winner of the very prestigious 2020 A' Design Award Keleawe in Hoʻolālā Hanana a me Mea E Hana ʻIa Nei Competition Category.

KeleaweHanana· 2020

Fashion Launderette Ke Kikowaena Hoʻonohonoho

by Hong Kong Trade Development Council

Client: Hong Kong Trade Development Council

A' Design Award Keleawe Winner in Hanana Category

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Verified Award Winner

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Colors

The Design

About Fashion Launderette Ke Kikowaena Hoʻonohonoho

Ke Kikowaena Hoʻonohonoho (Fashion Launderette) he pūʻulu o nā wahi hoʻonohonoho kumuhana i hana ʻia no kahi hōʻike kālepa lole ma Hong Kong. Hoʻopili ke kaʻina hana i ʻekolu wahi: kahi hoʻonohonoho hoʻokipa ma ka lumi hoʻokipa nui, kahi hoʻoponopono komo no ka hale hōʻike, a me kahi wahi hana lehulehu he 350 mika huinahā no nā hōʻike lole, nā hālāwai kūkā, a me nā ʻaha hoʻokipa. Ua hoʻoulu ʻia ke kumuhana e nā lumi holoi lole o nā makahiki 1980. Ua kūkulu ʻia nā paia hoʻonaninani me nā ʻōnaehana alumini hoʻohana hou ʻia, uhi ʻia me nā kiʻi vinyl, a ʻo ka pukauhi paʻi kope i lilo i mau alo mīkini holoi lole. Ua hahai nā waihoʻoluʻu i ka wānana ʻana o ke ʻano lole no ia kau.

The Recognition

About the A' Design Award Keleawe

Ua lanakila ka hoʻolālā Fashion Launderette Ke Kikowaena Hoʻonohonoho i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Fashion Launderette Ke Kikowaena Hoʻonohonoho he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā Fashion Launderette Ke Kikowaena Hoʻonohonoho i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The fair organizer offered 3 areas for an image uplift at the 2019 Hong Kong Fashion Week. First a welcome installation situated at the venue’s main foyer, next an entrance treatment for the exhibition hall’s main entry point. Followed by a 350m2 multifunctional space located inside the hall for fashion shows, seminars, cocktail receptions and gathering activities. Inspired by 1980s laundromats interiors, a thematic fun approach was taken under the concept of Fashion Launderette.
Dimensions & Packaging: The 30m2 x 5m high welcome installation, along with the 135m2 x 4m high hall entry and the 350m2 x 5.5m high multifunctional space were all built with the following materials. Reusable aluminium systems, metal frames, plywood panel with digital print, stretched vinyl, backlit acrylic signage and foamboard. All furniture and mannequins were hired. Props such as washing powder, detergent and the tiered seating were covered with artwork sticker. All the flooring used biodegradable carpet.
Tags: Trade, Hong Kong, Fashion, Laundrette, Washing Machines, Installation, Space, Exhibition, Design, Organiser, Fair
Production Technology: All decorative walls were built using reusable aluminium systems cladded on top with vinyl graphics. Each protruding washing machines facade were made from digital printed plywood cover with rounded framed glass inserts. Some of the rounded framed glass inserts had digital screens. Other materials include metal frames, carpet, wooden tiered seating with digital print and a 3m high x 5m wide digital screen hung on the main backdrop were used within the 350m2 multifunctional space.
Design Challenge: The most challenging part was finding an impartial concept for the fashion industry worked with the various fashion genres exhibiting at this fair. Aesthetically, the organiser design had to uplift the fairs image and be engaging and instagrammable to the thousands of visitors. With so many ideas at the early concept research, it was decided the Fashion Laundrette idea would be the most appealing one to developed to tackle this brief.
Research: The research was based on the fashion trend forecast consultant predictions on upcoming colours and textiles for the next season. This was mixed with the question of how to provide a impartial yet eye catching theme related to the fashion and clothing industry. With all this researched a fun and holistic development emerged. Hence, a series of thematic settings based on 1980s laundromat culture under the concept the Fashion Laundrette began.
Inspiration: The inspiration came from the design brief of the organiser which stipulates a neutral yet eye catching approach to compliment the various genres of fashion brands exhibiting at the fair. A generic fun creative development began by making a laundromat themed inspired by the 1980s to dress 3 communal spaces. Furthermore, each installation echoed the latest colours trend for the upcoming season from the trend consultant of the fashion industry.
Project Duration: The project duration was 3 months from initial briefing to onsite completion. It was located at the Hong Kong Convention and Exhibition Centre in Wan Chai, Hong Kong and the event ran for 4 days starting from the 14th until the 17th of January 2019.
Operation Flow: The flow was important as both the welcome installation and hall entry treatment were created to heighten the visitors first impression before they entered the exhibition booths inside the trade fair. Inside the exhibition hall, visitors can easily find the central multifunctional space which echoed the Fashion Laundrette concept. The design work of the organiser was a transformative tool to image uplift this fashion event.