Pleady Branding Hana Nui: Kuʻokoʻa Hōʻailona Waiwai by Katsumi Tamura

Pleady Branding Hana Nui: Kuʻokoʻa Hōʻailona Waiwai by Katsumi Tamura is a highly esteemed winner of the very prestigious 2020 A' Design Award Keleawe in Hoʻolālā Kiʻi, Kiʻi Paʻi a me Kamaʻilio ʻIke Competition Category.

KeleaweKiʻi· 2020

Pleady Branding Hana Nui: Kuʻokoʻa Hōʻailona Waiwai

by Katsumi Tamura

Client: Good Morning Inc

A' Design Award Keleawe Winner in Kiʻi Category

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Verified Award Winner

Verify Award Status for #90561

View at A' Design Award Press Release Award Badge

Colors

The Design

About Pleady Branding Hana Nui: Kuʻokoʻa Hōʻailona Waiwai

Kikokikona Puke: ʻO Pleady Branding kahi papahana kuʻokoʻa hōʻailona waiwai i hana ʻia no kahi mea hana kaula kāʻei kūikawā. Hoʻopili ka papahana i ka inoa waiwai, ke kiʻi hōʻailona waiwai, ka hoʻopaʻa ʻana, nā pūnaewele, nā puke helu huahana, nā kiʻiʻoniʻoni waiwai a me nā hale hōʻikeʻike kālepa. Hoʻohui ka inoa i nā huaʻōlelo "play" a me "ready." Hana ʻia ke kamaʻilio ma muli o ka huaʻōlelo alakaʻi "Tape or Lose" a me kahi kiʻi koʻikoʻi o kahi wahine holo, i hoʻoulu ʻia e ka laina e holo ana ma waena o ke kiʻi hōʻailona. Hōʻike kahi kala waiwai melemele-ʻōmaʻomaʻo i ka nānā nui ʻana i nā mea haʻuki. Mālama ka hoʻokele kala i ke kūlike mau ʻana o ke kala waiwai ma ka pepa, ke kiʻiʻoniʻoni, a me nā pale.

The Recognition

About the A' Design Award Keleawe

Ua lanakila ka hoʻolālā Pleady Branding Hana Nui: Kuʻokoʻa Hōʻailona Waiwai i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Pleady Branding Hana Nui: Kuʻokoʻa Hōʻailona Waiwai he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā Pleady Branding Hana Nui: Kuʻokoʻa Hōʻailona Waiwai i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: We supported the brand launch of the specialized taping manufacturer PLEADY. We developed the elements that form the core of the brand, such as the brand name and brand logo, positioning communications around the tagline Tape or Lose, and the key visual of a female runner. Our goal with the design was to provide a unified worldview and an identical brand experience at all touchpoints.
Dimensions & Packaging: Naming / Logo / Packaging / Websites / Product catalogs / Brand movies / Trade show booths, etc.
Tags: Taping, Kinesiology Tape, PLEADY, Three S inc., Made in Japan
Production Technology: Brand color control was another challenge. We performed color management to ensure that the brand color would create the same impression whether it was reproduced on paper, film, or a monitor.
Design Challenge: Taping is a mature market, so the challenge was to establish a brand clearly differentiated from the competition despite being a latecomer. We formulated the tagline Tape or Lose and the distinctive yellow-green brand color to underscore the fact that the brand targets athletes. In addition, we created a single visual embodying the brand’s worldview, and utilized it in catalogs, websites, and trade show booths.
Inspiration: The brand name is a portmanteau of play and ready. It expresses support for thorough conditioning through the provision of high-quality taping to athletes. The key visual of a female runner draws inspiration from the brand logo, which has a line in the brand color running through it.
Project Duration: PLEADY launched in July 2019.
Operation Flow: We seamlessly integrated brand development with the development of communication tools. This production framework allowed us to successfully create a unified worldview for all touchpoints, despite a tight production schedule.
Team Members: Creative Director: Moritaka Yoshida, Toshiyuki Nagamatsu / Art Director: Katsumi Tamura / Designer: Takahiro Sugawara, Hiroyuki Fukazu / Copywriter: Toshiyuki Nagamatsu / Printing Director: Moritaka Yoshida