Sincha-Man Hana Kumu Waiwai by Donggyun Kang

Sincha-Man Hana Kumu Waiwai by Donggyun Kang is a highly esteemed winner of the very prestigious 2020 A' Design Award Keleawe in Hoʻolālā Kiʻi, Kiʻi Paʻi a me Kamaʻilio ʻIke Competition Category.

KeleaweKiʻi· 2020

Sincha-Man Hana Kumu Waiwai

by Donggyun Kang

Client: Sinchaman

A' Design Award Keleawe Winner in Kiʻi Category

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Verified Award Winner

Verify Award Status for #91597

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Sincha-Man Hana Kumu Waiwai

He papahana kūlana ʻoihana ʻo Sincha-Man i hana ʻia no kahi lawelawe hoʻolimalima a hōʻaiʻē kaʻa liʻiliʻi. Ua kūkulu ʻia ke kūlana ma luna o kahi ʻano meʻe, no ka mea, ua ʻike nui ʻia nā meʻe ma o kā lākou hōʻailona. ʻO nā kiʻi hoʻākāka, nā hōʻailona, nā sila, a me nā palapala kikokikona i kaha ʻia me nā laina uliuli maikaʻi e hōʻike ana i ka pololei, ka hilinaʻi, a me ka wikiwiki. He ʻano hōʻailona e hōʻike ana i kahi apo hōkū meʻe kekahi mea kōkua i ke kumumanaʻo. Ua hoʻohana pono ʻia nā mea like ma nā pāpaho pūnaewele a me ma waho o ka pūnaewele. ʻO ke kumu o kēia kūlana, ʻo ia ka hāʻawi ʻana i ka waihona hou i ka ʻike maopopo ikaika a me kahi manaʻo maikaʻi i loko o kahi mākeke piha i ka hoʻokūkū.

The Recognition

About the A' Design Award Keleawe

Ua lanakila ka hoʻolālā Sincha-Man Hana Kumu Waiwai i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Sincha-Man Hana Kumu Waiwai he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā Sincha-Man Hana Kumu Waiwai i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Sinchaman is a small-scale brand that provides a car-lease&rental service started from a one-man business. In the situations of the saturated market, preoccupancy of large companies and the importance of economy of scale, we judged that implanting strong recognition and favorable impression to customers are important to enter the market and establish itself successfully as a new brand. Building only one strong brand image from brand naming to identity was demanded to establish that.
Dimensions & Packaging: Design elements are consistently communicated via a variety of contact media, both online and offline, that is perceived as a unique brand experience that only the 'Sinchaman' can offer.
Tags: Sinchaman, CI, BI, Corporate Identity, Brand Identity
Production Technology: Illustrations that symbolize honesty, trust, and power of quickness, motifs that symbolize hero's halo effect, cool blue line colors, icons, symbols, and typography intuitively convey the pride and mindset of the 'Sinchaman' for the rental &lease service he wants to offer his customers.
Design Challenge: The brand Sinchaman understands difficulties customers suffer and the situation of the market,
and it deduces tone and manner that leads the brand to resolve them.
Research: We need to convey the strong image to enter the competitive market.
Through the hero based on the brand core values, we set a strategy of personifying the brand image to step close to customers friendly and leave a strong impression.
Inspiration: Lots of heroes have their own symbols, and people recognize them by their symbols. Sinchaman also enables people to recognize Sinchaman by the symbol.
Project Duration: The project started in December 2018 and finished in March 2019 in Republic of Korea.
Operation Flow: Sinchaman is a car rental service brand that works with the right mind-set in the competitive and complex market of car rental service. provides guides which are kind as bright light to customers who have difficulty from a complicated procedure of car rental service, and thinks honest quotation and sincere movement is the fastest way of service for customers. wishes to be remembered for a long time as a brand that gives strong faith in the confusing market with information overload.
Team Members: Creative director : Donggyun Kang
Creative director : Yangji Kim
Designer : Saea Kang
Designer : Jeesun Yim
Designer : Heejin Um
Designer : Habin Ku
Designer : Inhwa Song
Developer : Yumin Kim