13 International Cultural Media Hana Nui: Kūlana Waiwai o ka Hōʻailona na Creator Strategic Marketing Co., Ltd

ʻO 13 International Cultural Media Hana Nui: Kūlana Waiwai o ka Hōʻailona na Creator Strategic Marketing Co., Ltd he mea lanakila hanohano loa o ka 2020 A' Design Award Keleawe ma ka Māhele Hoʻokūkū Hoʻolālā Kiʻi, Kiʻi Paʻi a me Kamaʻilio ʻIke.

KeleaweKiʻi· 2020

13 International Cultural Media Hana Nui: Kūlana Waiwai o ka Hōʻailona

na Creator Strategic Marketing Co., Ltd

Mea Kūʻai: CREATOR Strategic Marketing Co., Ltd

Mea Lanakila A' Design Award Keleawe ma ka Māhele Kiʻi

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Mea Lanakila i Hōʻoia ʻIa

Hōʻoia i ke Kūlana Makana no #92411

Kipa i ka Pūnaewele Nānā ma A' Design Award Hoʻolaha Nūhou Hōʻailona Makana

Nā Waihoʻoluʻu

Ka Hoʻolālā

E Pili Ana iā 13 International Cultural Media Hana Nui: Kūlana Waiwai o ka Hōʻailona

Kikokikona Puke: ʻO ka 13 International Cultural Media he kūlana waiwai hōʻailona i hana ʻia no kahi hui hana multimedia e hoʻoikaika ana ma nā papahana kīwī, nā kiʻiʻoniʻoni, ka hoʻomohala moʻomeheu a me ka hana noʻeau, a me ka hoʻonanea. Hoʻokumu ʻia ka logo ma luna o ka huaʻōlelo Thirteen, i kaha ʻia me nā kaha lima e hōʻike ana i ke ola ikaika a me ke kūkulu paʻa. Hoʻohui ʻia ka helu Arabic 13 i mea hoʻoikaika, e kuhikuhi ana i kekahi moʻolelo koʻikoʻi mai ka wā i hoʻokumu ʻia ai ka hui. ʻO ke ʻeleʻele a me ke gula nā kala nui, i koho ʻia e hōʻike ana i ke akamai loa a me ke ʻano honua puni. Ma luna o nā ʻeke leka a me nā lako palapala, ua ʻoki ʻia a hoʻonui ʻia ka logo no ka hoʻoikaika ʻike maka.

Ka Hoʻomaikai

E Pili Ana i ka A' Design Award Keleawe

Ua lanakila ka hoʻolālā 13 International Cultural Media Hana Nui: Kūlana Waiwai o ka Hōʻailona i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā 13 International Cultural Media Hana Nui: Kūlana Waiwai o ka Hōʻailona he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā 13 International Cultural Media Hana Nui: Kūlana Waiwai o ka Hōʻailona i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.

Ma Hope o ka Hoʻolālā

ʻEke Nūhou

Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.

Nā ʻAno Kūʻokoʻa: Thirteen International Creative Industries and Multimedia is a multimedia production company, which includes tv programs, movies, cultural and creative development and entertainment. It is a very diverse and creative company, which has international perspective in the professional field. Therefore, during the process of the visual design, we took the ideal company profile from the founders mind to create a design expresses the youth and creativity that fits the best to the brand.
Nā Ana a me ka Hoʻopili: Western style envelope 215mm x 184mm
Chinese style envelope 325mm x 247mm
Letter paper 210mm x 297mm
Nā Lepili: branding, identity, entertainment, multimedia, creative
ʻEnehana Hana: Since it is a multimedia cultural and creative company with a clear operating direction and purpose, we focus more on the image of the brand in founders mind and the number 13. After the discussion and positioning, we set four key points for the brand design: Young, Neat, Tension, and internationalization. English text is used for the logo, using hand-painted style to express the unrestrained vitality and the tension in design.
In the design of the branded products, such as envelopes and stationery, we crop and enlarge the logo to create the visual tension of the image.
Pilikia Hoʻolālā: When we set the design style at the beginning, taking the elements of film and television multimedia is not enough to express the spirit and the story of the brand, especially it is lack of uniqueness. Therefore, we changed the way of thinking and focused our strategy on the founders founding process. The final outcome successfully reached the founders ideal image.
Noiʻi: In the early stage, we collected relevant information and elements related to the multimedia industry and analyzed the visual designs from other design studios. We discussed with the brand operation team many times on the initial design elements, like the trigger, volume control panel, and playback Interface, etc. As the team consistently felt that it was too ordinary and did not have the unique sense of the brand. In the end, the design element was positioned on the most meaningful element in the founder's heart.
Hoʻoulu Manaʻo: At the brand launching meeting, we hope that the name of the brand can have a story and meaning, which will help brining a spiritual symbol into the brand image. We decided to use the number 13 as the name of the company, a number has a meaningful story during their business planning stage.
Ka Lōʻihi o ka Papahana: The brands visual identity and space design took nearly 5 months (from 16/08/2016~) to complete, in both Taipei and Taichung, Taiwan.
Kaʻina Hana: The logo is based on the text THIRTEEN, and the font strokes are hand-painted. It emphasizes the creativity, vitality and the neatness of the brand. With the Arabic numeral 13 along embellishing the design. We use black and gold as two main colors presenting the brand is capable to have the highest level of expertise and international texture under the young and energetic.
Nā Lālā Hui: Design Deputy Manager: Gray Wu
Senior Designer: Chih Yu Hsieh