Unto Communication Tool Hui ʻIkepili Kūʻai na Unto

ʻO Unto Communication Tool Hui ʻIkepili Kūʻai na Unto he mea lanakila hanohano loa o ka 2020 A' Design Award Hao ma ka Māhele Hoʻokūkū Hoʻolālā Kiʻi, Kiʻi Paʻi a me Kamaʻilio ʻIke.

HaoKiʻi· 2020

Unto Communication Tool Hui ʻIkepili Kūʻai

na Unto

Mea Kūʻai: Unto

Mea Lanakila A' Design Award Hao ma ka Māhele Kiʻi

11,503

Mea Lanakila i Hōʻoia ʻIa

Hōʻoia i ke Kūlana Makana no #92669

Kipa i ka Pūnaewele Nānā ma A' Design Award Hoʻolaha Nūhou Hōʻailona Makana

Nā Waihoʻoluʻu

Ka Hoʻolālā

E Pili Ana iā Unto Communication Tool Hui ʻIkepili Kūʻai

ʻO ka Mea Hana Kamaʻilio Unto he ʻōnaehana ʻike hui i kūkulu ʻia e pili ana i kahi kāleka inoa hoʻokaʻana. ʻO ke ana o ka kāleka he 9 a 5.4 senimeka, a lawe ʻia ka ʻike kamaʻilio like ʻelua manawa, hoʻopaʻi ʻia kekahi poloka ma luna a huli i lalo ma luna o kekahi. Hoʻokaʻawale ʻia nā poloka ʻelua e kahi laina kaha ʻoki i ʻoki ʻia, no laila hiki ke haehae ʻia ka kāleka i ʻelua hapa. Mālama ka mea paʻa i hoʻokahi ʻāpana a hāʻawi aku i kekahi ʻāpana, e ʻae ana i hoʻokahi kāleka e hōʻea aku i kahi mea kamaʻilio ʻelua. Loaʻa pū i ka ʻike kekahi pepa nūhou a me ka mea uhi hū paʻi ʻia i hoʻohana ʻia no ka hoʻopaʻa ʻūpena.

Ka Hoʻomaikai

E Pili Ana i ka A' Design Award Hao

Ua lanakila ka hoʻolālā Unto Communication Tool Hui ʻIkepili Kūʻai i ka A' Design Award Hao, he ʻike hoʻohanohano i hāʻawi ʻia i nā hoʻolālā maikaʻi e hoʻokō ana i nā koi ʻoihana a ʻoihana hana i manaʻo ʻia mai nā mea hoʻokumu i hana maikaʻi ʻia. Hōʻike nā lanakila Hao i ka mākau nui, ka loea kiʻekiʻe, ka ʻike akamai a me ka hiki hana noʻeau o ka poʻe i hana iā lākou. Manaʻo ʻia ʻo ka hoʻolālā Unto Communication Tool Hui ʻIkepili Kūʻai he mea hoʻokumu i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia e pono a hou. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Hao e hoʻohui ana i nā hana maikaʻi loa o ka ʻoihana a loaʻa nā ʻano ʻenehana mākaukau i hui pū ʻia me ka ʻike hana a me ka makakoho. Mahalo ʻia ka hoʻolālā Unto Communication Tool Hui ʻIkepili Kūʻai no kona nānā pono a ua hoʻolālā ʻia e hāʻawi i nā hoʻomaikaʻi ola e kōkua ai i ka hana ʻana i ka honua i wahi maikaʻi aku.

Ma Hope o ka Hoʻolālā

ʻEke Nūhou

Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.

Nā ʻAno Kūʻokoʻa: Name cards and product wrapping have been necessary assets for individuals and brands to take on with a dash of their individuality. The team explores not only the graphics that go on but the functional limitations. Returning the essential function of a name card, which is connecting, by suggesting the card to be split into two and encouraging the user to keep one and share one, the design aims to increase the connections that one name card can make, and one social networking scene could offer.
Nā Ana a me ka Hoʻopili: Name card 9cmx5.4cm, Newsprint A3, Bubble wrap 5 ft. long x 12 in. wide x 5in, Perforated every 12in. A thick layer of film with a bubble on one side, the other side custom print pattern.
Nā Lepili: Name card, branding identity, sharable name card, experiential branding, customizable wrapping, six degrees of separation, second degree connection design
ʻEnehana Hana: UV print method for translucent white on black ink, die-cut perforated line, UV print on the external layer of bubble wrap.
Pilikia Hoʻolālā: The challenge here is trying to express the brand identity of experimental design, not only using graphics as communication but as a psychological medium that leads to action. The team decided to play with user experience and the intuition to tear along a perforated line and the satisfaction of it. And to weave together a visual recognition of brand identity using minimal elements, so that it may be distinctive but does not overpower the focus of user experience.
Noiʻi: The theory of Six Degrees of Separation navigates as the primary concept in design thinking. In a world of 7 billion people, it seems that we are all connected by six or fewer acquaintances. And since internet networking has widely expanded our online acquaintances, the six people is lowered to four. Using the ancient way of advertising, word of mouth, this first-degree connection who received the name card is encouraged to extend the relationship to a second. Inspired to increase the connections that one name card can make, or one social networking scene could offer.
Hoʻoulu Manaʻo: Like many others, the brand identity is an opportunity for the business to introduce themselves from the very first interaction, for example, by handing out a name card. And for this design studio, they would like to communicate their brand language, through challenging ways of experiencing such traditional communicative tools, name card, flyer, and wrapping paper by amplifying its function and introducing new user experiences.
Ka Lōʻihi o ka Papahana: The project started in July till September 2019, in Taipei.
Kaʻina Hana: The info on the card is in a dense paragraph format, presented twice, one upside down on top of another, a perforated line subtly parts the two paragraphs, encouraging the reader to tear apart for a more convenient read. The user is then encouraged to give out the other half of the card. One side of the card shows a full paragraph as if orally making a self introduction, the opposite side is highlighting only the necessary. The flyer is a traditional newsprint form, where as the bubble wrap, versatile for packaging purposes, use the patterned brand name to fill the receiver info.
Nā Lālā Hui: Ming Hsi Chou
Ching Yi Angela Chang
Nā Kuleana Kiʻi: Image#1: Ming Hsi Chou, creator, 2019, Image#2: Ming Hsi Chou, creator, 2019. Image#3: Ching Yi Chang, creator, 2019. Image#4: Ching Yi Chang, creator, 2019. Image #5: Ming Hsi Chou, 3D artist, 2019.