Airport Bremen ʻōnaehana Wayfinding by Thomas Geissert

Airport Bremen ʻōnaehana Wayfinding by Thomas Geissert is a highly esteemed winner of the very prestigious 2020 A' Design Award Kala in Hoʻolālā Kiʻi, Kiʻi Paʻi a me Kamaʻilio ʻIke Competition Category.

KalaKiʻi· 2020

Airport Bremen ʻōnaehana Wayfinding

by Thomas Geissert

Client: Teamgeissert

A' Design Award Kala Winner in Kiʻi Category

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Verified Award Winner

Verify Award Status for #93704

Nānā Hōʻikeʻike Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Airport Bremen ʻōnaehana Wayfinding

ʻO kahi hoʻolālā i hoʻohālikelike kiʻekiʻe loa a me kahi ʻike maopopo Hirarchie hoʻokaʻawale i ka ʻōnaehana hou. E hana wikiwiki ka ʻōnaehana ʻenehana a hāʻawi i kahi kōkua maikaʻi i ka maikaʻi o nā lawelawe i hāʻawi i ke kahua mokulele. ʻO ke ʻano nui ma ka ʻaoʻao o ka hoʻohana ʻana i nā leka hou, kahi ʻāpana ʻokoʻa o ka hoʻokomo ʻana i nā kala like ʻole. Ua pili nui ʻia i nā hiʻohiʻona a me ka noʻonoʻo, e like me ka nānā pono, heluhelu ʻana a me ka hoʻopaʻa ʻikepili ʻana. Ke hoʻohana nei nā pilikia alumini hou me nā hoʻomālamalama LED hou a, ka mea i hoʻohana ʻia. Ua hoʻohui ʻia nā hale hana haina.

The Recognition

About the A' Design Award Kala

Ua lanakila ka hoʻolālā Airport Bremen ʻōnaehana Wayfinding i ka A' Design Award Kala, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kiʻekiʻe loa, nani a kupaianaha. He mau hana ʻālohilohi loa a hana noʻeau nui nā lanakila Kala e hōʻike ana i ka loea, ka makakoho a me ka ʻoi aku o ka noʻonoʻo o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Airport Bremen ʻōnaehana Wayfinding he hana kupaianaha, kūlana ʻoi aku, ʻoihana kiʻekiʻe a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Kala he mea hoʻokumu kūpono loa, mahalo ʻia e hāʻawi i ka pōmaikaʻi a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. He mea i ʻeleu ʻia e nā mea he nui ka hoʻolālā Airport Bremen ʻōnaehana Wayfinding e hoʻāla i ka makemake, lawe mai i nā manaʻo maikaʻi a hoʻāla i ka kamahaʻo a me ka mahalo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The goal was to create a system with its own identity and originality that goes beyond. Characterized by its modern, contemporary appearance with the modern classic typography. The calm appearance should promote safety, confidence and deceleration among passengers. A contrasting modern design and a clear information hierarchy characterize this new system. The orientation system works easy and makes a positive contribution to the service quality of the airport.
Dimensions & Packaging: Various dimensions according to the neccessities on-site
Tags: modern, contemporary, reluctant, minimal, plain, timeless
Production Technology: New aluminium cases with contemporary, optimized LED illumination are used for the signage system.
Bremen City Airport has introduced new flight information display screens (FIDS) throughout its terminal complex.
The screen-designs are created by teamgeissert and displayed on NEC MultiSync V651 models.
Design Challenge: The arrow became an independent, striking element suitable for the pictograms newly designed.
Research: The new font is the Fago OT. The font is used in different font sizes. This builts a hierarchy that captures and structures the information facilitated.
The primary information is flight-related information, the secondary information concern the service facilities in the airport.
Inspiration: The aim in designing the new wayfinding system was to create a calm atmosphere and a balanced general view without creating visual disturbances. The choice of typography and icons as well as the lighting and coloring make orientation easier for international guests.
The most important means besides using the new font, Fago OT from Ole Schäfer is the introduction of high contrast colors. Our focus was on functional and psychological aspects such as good visibility, readability and barrier free information.
The decisive factor for the effectiveness of the new guidance and orientation system is the complete information chain.
Project Duration: starting in 2012
finished in 2018
Operation Flow: the wayfinding system works simply, safely, quickly and intuitively. It not only guides and accompanies the passengers, but also makes the space tangible and thus creates identification and identity.
Team Members: Thomas Geissert
Anne Wichmann
Image Credits: teamgeissert