Terark Hoʻolālā Kiʻo Ike Kūikawā by Tong Wen

Terark Hoʻolālā Kiʻo Ike Kūikawā by Tong Wen is a highly esteemed winner of the very prestigious 2020 A' Design Award Hao in Hoʻolālā Kiʻi, Kiʻi Paʻi a me Kamaʻilio ʻIke Competition Category.

HaoKiʻi· 2020

Terark Hoʻolālā Kiʻo Ike Kūikawā

by Tong Wen

Client: Tong Wen

A' Design Award Hao Winner in Kiʻi Category

10,547

Verified Award Winner

Verify Award Status for #93931

View at A' Design Award Press Release Award Badge

Colors

The Design

About Terark Hoʻolālā Kiʻo Ike Kūikawā

He kiʻo ike kūikawā ʻo Terark i hoʻolālā ʻia no kahi hui ʻenehana e hāʻawi ana i nā lawelawe hana ʻikepili nui. Ua kūkulu ʻia ke kumu o ka hoʻolālā ma luna o kahi kiʻo kiko i hui pū ʻia me kekahi mau waihoʻoluʻu hoʻololi mālie. ʻO nā kiko i hoʻopili mālie ʻia e hana ana i ka huapalapala T, ʻo ia ka huapalapala mua o ka inoa o ka hui. Ua hāʻawi ʻia kekahi mau ʻano hoʻololi waihoʻoluʻu he nui, no laila hiki ke hoʻololi i ke kiʻo ike no nā hoʻohana like ʻole. Ua hāʻawi pū ʻia kahi hua palapala kūikawā a me kahi kumu kiko no ka hoʻohana ʻana i nā mea paʻi a me nā mea ʻē aʻe. Ua hoʻohana ʻia ke kiʻo ike ma nā puke hōʻike, nā puke makahiki, nā kāleka inoa, a me nā ʻōmole wai.

The Recognition

About the A' Design Award Hao

Ua lanakila ka hoʻolālā Terark Hoʻolālā Kiʻo Ike Kūikawā i ka A' Design Award Hao, he ʻike hoʻohanohano i hāʻawi ʻia i nā hoʻolālā maikaʻi e hoʻokō ana i nā koi ʻoihana a ʻoihana hana i manaʻo ʻia mai nā mea hoʻokumu i hana maikaʻi ʻia. Hōʻike nā lanakila Hao i ka mākau nui, ka loea kiʻekiʻe, ka ʻike akamai a me ka hiki hana noʻeau o ka poʻe i hana iā lākou. Manaʻo ʻia ʻo ka hoʻolālā Terark Hoʻolālā Kiʻo Ike Kūikawā he mea hoʻokumu i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia e pono a hou. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Hao e hoʻohui ana i nā hana maikaʻi loa o ka ʻoihana a loaʻa nā ʻano ʻenehana mākaukau i hui pū ʻia me ka ʻike hana a me ka makakoho. Mahalo ʻia ka hoʻolālā Terark Hoʻolālā Kiʻo Ike Kūikawā no kona nānā pono a ua hoʻolālā ʻia e hāʻawi i nā hoʻomaikaʻi ola e kōkua ai i ka hana ʻana i ka honua i wahi maikaʻi aku.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Terark is a tech company providing big data processing services. The mission of visual identity was to stand out Terark from all the competitors and demonstrate the business of the company. Finally, after iteration, the design concept was narrowed down to dot matrix with multiple kinds of gradient color. Smoothly connected dots form a shape of T, which represents the first letter of the company name. At the same time, multiple gradient shaders would be provided to customer, which enriches the use cases and also shows the business services could be expanded and beyond the expectation.
Dimensions & Packaging: Multiple design unites were created, which were in different sizes and on surfaces such as brochures, yearbooks, name cards and water bottles.
Tags: Technology, branding, identity, logo, font
Production Technology: Custom font was designed to suit in this case. Multiple gradient shaders were also provided. Moreover, a dot pattern was also delivered so that the customer could use it as the background in some print out or other materials.
Design Challenge: As the branding identity was aiming to look simple and modern, it was really hard to delivery a design which could stand out from all the competitors, because they usually look very similar. How to make it special and appealing was the biggest challenge.
Research: Several rounds of qualitative research were conducted to collect feedback, in order to ensure the delivery was perceivable and appealing. The final goal was to impress the future customers of Terark, so we also reached out to the potential customers to gain more insights.
Inspiration: Exploring various approaches and conducting user research are great ways of inspiration. Visually, an agreement with the client was made, which was simple and modern. The final design idea was enlightened by the movie The Matrix. Therefore, the brand identity should convey a combined feeling of sense of wonder and future technology, which exactly shows the spirit of Terark - creating a new world.
Project Duration: This project took 3 month from end to end. Main design part was done in San Francisco.
Operation Flow: First of all, brainstorming was a great way for generating multiple ideas at the beginning. However, leveraging various methods to merge ideas and evaluate ideas was difficult to some extent, which was crucial to the quality of final outcome. Therefore, the iteration of design usually took most effort in design process. Meanwhile, clients played an important role, because they could bring the insights to the specific industry. Listening to the clients was involved all the time, which ensured the final delivery met their expectation.