Flora ʻano Hoʻohālike by Cynthia Turner is a highly esteemed winner of the very prestigious 2020 A' Design Award Hao in Hoʻolālā Kiʻi, Kiʻi Paʻi a me Kamaʻilio ʻIke Competition Category.

HaoKiʻi· 2020

Flora ʻano Hoʻohālike

by Cynthia Turner

Client: Alexander & Turner Studio

A' Design Award Hao Winner in Kiʻi Category

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Verified Award Winner

Verify Award Status for #94870

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Flora ʻano Hoʻohālike

ʻO Flora kahi hōʻike hoʻohiwahiwa e hoʻomohala i ka uluʻana o ka mea hana a me ka moʻolelo, e hōʻike ana i ka pua o ka microbiintestinal microbiota i hoʻohālikelike ʻia e ka pono o ka ʻōpū lohi. ʻO ka pua hakahaka i hōʻike ʻia e nā petals o Bacteroidetes, Bifidobacteriam, a me Enterococcus, nā pū o Lactobacillus a me nā lāʻau o Enterococcus faecalis i hoʻopaʻa ʻia i nā mākele o Escherichia coli. Hiki iā ka pua pua ke kū i luna i nā kumu pili ʻo Clostridium. ʻO Bacillus Cereus, nā lāʻau koʻikoʻi lāʻau koʻikoʻi i ko lākou arthomitus kahi e hoʻopili ʻia e nā fra e pili i ka epithelium intestinal, ulu manu a hana, a hāmeʻa.

The Recognition

About the A' Design Award Hao

Ua lanakila ka hoʻolālā Flora ʻano Hoʻohālike i ka A' Design Award Hao, he ʻike hoʻohanohano i hāʻawi ʻia i nā hoʻolālā maikaʻi e hoʻokō ana i nā koi ʻoihana a ʻoihana hana i manaʻo ʻia mai nā mea hoʻokumu i hana maikaʻi ʻia. Hōʻike nā lanakila Hao i ka mākau nui, ka loea kiʻekiʻe, ka ʻike akamai a me ka hiki hana noʻeau o ka poʻe i hana iā lākou. Manaʻo ʻia ʻo ka hoʻolālā Flora ʻano Hoʻohālike he mea hoʻokumu i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia e pono a hou. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Hao e hoʻohui ana i nā hana maikaʻi loa o ka ʻoihana a loaʻa nā ʻano ʻenehana mākaukau i hui pū ʻia me ka ʻike hana a me ka makakoho. Mahalo ʻia ka hoʻolālā Flora ʻano Hoʻohālike no kona nānā pono a ua hoʻolālā ʻia e hāʻawi i nā hoʻomaikaʻi ola e kōkua ai i ka hana ʻana i ka honua i wahi maikaʻi aku.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Creating a visual pun on the idea that gastric flora might be blossoming flowers in the digestive tract, the artist set out to create a flower composed of the bacteria found in the gut.
Dimensions & Packaging: 17.5" x 12", 350 dpi, tiff
Tags: medical illustration, biomedical artist, visual science, pharmaceutical advertising, biotechnology advertising
Production Technology: Created using Cinema 4D, a 3D modeling program, and Photoshop on a Mac.
Design Challenge: Creating a flower that both looked like a flower, but was also easily recognized as being constructed of recognizable bacteria required a creative balance between the two.
Research: The artist researched the common bacteria, called flora, of the gut. The artist studied electron micrographs depicting these different bacteria, and created 3D models of the different bacteria. The artist arranged the 3D-modeled bacteria to construct a flower, using different bacteria for different parts of the flower. The churning gastric juices and primordial environment of the gut comprises the environment from which the flower grows. The flower springs forth from the microvilli found in the lining of the small intestine.
Inspiration: The artist is a certified medical illustrator working in the advertising and marketing of the pharmaceutical and biotechnology industries. Self promotional work created for clients, and prospective clients, is a chance to promote the artist's creativity, artistry and storytelling skills in visual science.
Project Duration: The project was in development for three weeks at the artist's studio in Santa Rosa Beach, Florida, USA.
Operation Flow: The illustration is meant to be enjoyable and memorable by playing on the pun of gastric flora.
Patents: Copyright belongs to Cynthia Turner, 2019.
Photograph Copyright belongs to Victor Joseph Stefanchik, 2019.
Video Copyright belongs to Cynthia Turner, 2020.
Video Sound Copyright belongs to Artist Matt Harris, Composer Mat Steiner 2020.
Image Credits: Illustrator Cynthia Turner, Flora, 2019.
Image No. #2: Illustrator Cynthia Turner, Flora, 2019.
Image No. #3: Illustrator Cynthia Turner, Flora, 2019.
Image No. #4: Illustrator Cynthia Turner, Flora, 2019.
Image No. #5: Illustrator Cynthia Turner, Flora, 2019.
Portrait Photograph, Josef Victor Stefanchik, 2019.
Video Cynthia Turner, Flora, 2020.
Video Sound, Emotional and Inspiring, Artist Matt Harris, Composer Mat Steiner, 2020.